Trending Sources

Blogger outreach is earned media PR, isn’t it?

Biznology

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I may well be mistaken. That’s all well and good but it is not blogger outreach. ” (Wikipedia).

6 Engagement Marketing Lessons from Successful Video Bloggers

Modern B2B Marketing

Author: Elaine Ip If anyone has mastered the art of engaging an audience, it’s successful video bloggers (otherwise known as vloggers). Fashion and travel blogger Laureen Uy of Break My Style YouTube channel , who also co-hosts a fashion TV show in Manila, has learned how to address an audience of individuals effectively. Use Social Media Strategically. Treatment.

Earned media influencer marketing demands your awesome

Biznology

I’ll be honest with you, relatively few companies can conduct a successful earned media influencer marketing campaign. Earned Earned media (or free media) refers to publicity gained through promotional efforts other than advertising, as opposed to paid media , which refers to publicity gained through advertising. Earned media influencer marketing is time-consuming.

The Ultimate List of Websites Every Blogger Should Bookmark

Hubspot

All bloggers have a number of websites that they visit every single day. Aside from the obvious ones (like email and Twitter), your favorites might be anything from your blog's publishing calendar, to your online to-do list, to all your favorite social media button generators. What are some of the best websites that all bloggers should add to their bookmark bar? Safari.

Embrace the “One to One to Many” Approach by Working with Bloggers

WindMill Networking

Working with bloggers not only embraces this strategy through the posts they write, but through their varied social media presences as well. Bloggers can be some of the most effective voices of your brand. Embrace the “One to One to Many” Approach by Working with Bloggers by Kristen Matthews - Maximize Social Business. Related Stories Boost Credibility on Social Media with Customer Stories Are You Interested in Becoming Social Media Writer? Start by Blogging Blog + Social Media: Not Your Mom’s Donor Acquisition / Retention Plan.

The Basics of B2B Social Media Marketing Strategy

Webbiquity

Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. But it may also be a problem with basic B2B social media marketing strategy. Cross-Platform Social Media Strategy. Social Media Measurement Strategy.

Three Types of Goals and KPIs Needed for Social Media Analytics

grow - Practical Marketing Solutions

Good social media analytics are needed for businesses to understand the social consumer. Companies looking to garner better social media results need to start with those two questions — and from my experience, these are the three areas that need addressing when looking to grasp social media analytics. The KPIs Needed For Social Media Analytics. By Brooke B.

The Business Blogger's Ultimate Guide to Mastering Lead Generation

Hubspot

In fact, it's practically a marketing Swiss army knife: it enables you to regularly publish content, boost your website's search engine optimization , establish your industry thought leadership and expertise, and it also provides content fodder for your other marketing channels such as social media and email marketing. But have no fear! Lead Gen Opportunities for Your Business Blog.

31 Expert Guides to Maximizing Online Brand Visibility – WPO

Webbiquity

It needs to be part of a larger, coordinated strategy encompassing owned, earned and paid media: web presence optimization (WPO). How can paid, owned, and earned media be harmonized to achieve business goals? How can paid and organic content promotion channels be used together most effectively? Creating a Multi-Channel Content Marketing Strategy by BlueGlass. by Forbes.

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How your personality aligns with social media content types

grow - Practical Marketing Solutions

The social media content form I love best is blogging. quieter person might enjoy plucking great illustrations from the web and curating them on Pinterest, a distribution channel which does not require a lot of engagement. The post How your personality aligns with social media content types appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. By Mark W.

[x+1] Origin Digital Marketing Hub Offers Cross-Channel Decision Management

Customer Experience Matrix

This was an early form of what now called a Data Management Platform (DMP), which one articulate blogger defined as “a very smart, very fast cookie warehouse with analytical firepower to crunch, de-duplicate, and integrate your data with any technology platform you desire.” The system can also track media purchases made outside of [x+1]. connecting to external systems.

Lurkers are the 99.989% of Social Media

Biznology

It’s happened like this over and over: photography, filmmaking, recording, radio, television, computing, the Internet , message boards, blogging, and now social media. Amateur radio reminds me of what it was like being a blogger in the late 90s using tools like Greymatter , Zope , and Pyra Labs (pre-Blogger). Conversion Carries Across Channels and Platforms. James.

Finally, the truth about social media and customer engagement

grow - Practical Marketing Solutions

My social media engagement level was still the same, it just became diluted. This is when Snapchat became the new media darling and one of the reasons was “engagement is through the roof.” They had embarked on a social media strategy that included all the usual suspects — Facebook, Twitter, Google+, etc. By Mark W. Schaefer. And then, it got crowded.

11 Warning Signs Your Nonprofit Social Media Might Actually Raise Money

WindMill Networking

You’ve no doubt heard that social media sucks for fundraising.  It all depends on your plan, … Continue Reading 11 Warning Signs Your Nonprofit Social Media Might Actually Raise Money by Claire Axelrad - Maximize Social Business. Related Stories What NOT To Do On Instagram Why Content is the Driving Force Behind Social Media Traffic 3 Practical Resolutions for PR and Social Media in 2014. Oh no!  Does that mean you might actually have to take it seriously? Well… yes and no.

How the Long Tail AdWords Approach Works for Blogger Outreach

Biznology

Last week, I explained how to succeed with B-list bloggers, but maybe some of you aren’t convinced. So, this week, I want to draw an analogy to successful Google AdWords approaches so that you can see how to apply that same technique to blogger outreach. When it comes to reaching out to bloggers online, there’s a lot you can learn from Google AdWords. Long-tail blogger outreach is like long-tail Google AdWords advertising.  The same should be done with blogger outreach. These lessons map perfectly to blogger outreach. Image via CrunchBase.

83 Exceptional Social Media and Marketing Statistics for 2014

Webbiquity

So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. Social Media Today ). 8. Social Media Marketing Stats. 9. Social Media Today ).

Case study: Social media engagement as a point of differentiation

grow - Practical Marketing Solutions

There was an intersting article in the Sloan Management Review recently about how active social media engagement might be more important than marketing (or maybe it IS marketing). The thing is, Brian and Rachel understand social media and content marketing – indeed, marketing generally as it pertains to 2015 – better than most high-priced marketing directors. Many (most?)

What are the best social media platforms for your business?

grow - Practical Marketing Solutions

One of the most common business dilemmas is figuring our where to start with social media marketing. As with anything in life, there is often a trade-off between effort and business benefits and social media is no different. But if you have no emotional connection to me as a blogger, are you going to hire me? The post What are the best social media platforms for your business?

Thrilled to be Mentioned in the Company of These Phenomenal B2B Bloggers

Paul Gillin

DNN (formerly DotNetNuke) has posted a listing infographic of the Top 10 Blogs Every B2B Marketer Should Read. I was stunned and thrilled to be included with phenomenal bloggers like Jeremiah Owyang , Seth Godin , Ann Handley  and  Brian Solis. I’m assuming my position at the top of this infographic is a happy accident, because I don’t hold a candle to most of these people. In reality, I don’t blog very much at paulgillin.com anymore. Much of my recent work has appeared on the Profitecture blog. Here’s the infographic. Thanks to DNN for the very nice compliment!

BtoB 33

23 (More) of the Best Social Media Guides, Tips and Resources of 2012

Webbiquity

As noted in 33 (of the) Best Social Media Guides, Tips and Resources of 2012 So Far , posted here a few months ago, social media marketing adoption is now so widespread there’s little further question of “if” or “when” in the minds of most marketers–but many “how” and “what” questions still remain. ” Social Media Tools.

33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). However, as the posts and articles highlighted below show, plenty of questions remain, such as how much should we budget for social media? Get a dog.

The lost blogging monarchy, the defeat of links, and the war on social media

grow - Practical Marketing Solutions

At the top of my blog it says “Marketing, Social Media, Humanity” and this post from this remarkable man is an exceptional exploration of this intersection. hope you enjoy these insights as much as I did … As a blogger, I felt like a monarch . “Blogs were gold and bloggers were rock stars back in 2008 when I was arrested. Social media cul-de-sacs.

My social media marketing posts from 2011

Biznology

So, here we go: Taking 50 million as seriously as one WSJ reporter — where I wax poetic about the power of the seminal digital PR book, Cluetrain Manifesto , and discuss how (much more) important direct access to your online community is compared to just having the ear of mainstream media reporters. Simply put, blogger outreach is scary. Just how do you pitch a blogger?

Why We Still Fight Over Social Media and Content Marketing

Conversionation

And the same goes for social media (marketing). If you follow a bit what’s going on, you’ll even find genuine fights over who’s right and who’s wrong about this or that in content marketing or social media marketing. Bloggers. Social media teams. You need content as a social object in social media. Bloggers with a PR or media background are no sales experts.

87 More Vital Social Media Marketing Facts and Stats for 2012

Webbiquity

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve.  What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. 1. Half of all social media users are between 25 and 44 years old, but the age distribution varies widely across social networks.

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25 Questions To Prepare For Your Sweepstakes Or Contest Comme Il Faut

WindMill Networking

Every social media marketer struggles with the same challenges. by Jeffrey Friend Related Stories How the Klout Acquisition Affects the Future of Influence Marketing 9 Ways To Grow Your Sales With Pinterest Your Real Estate Social Media Strategy is a #Fail. Social Media Contests advertising bloggers channels content Facebook fans iphone Lawyer management marketing media marketing Photo potential reason sales Social Media Marketing start the social video Website “We should run a contest to get more likes! literally just. Fix it.

7 Ways B2Bers Can Rock Lead Gen Via Social Media

Act-On

Social media is an essential part of the marketing mix. Here’s why: Social media is becoming as important to customer service as the telephone. Social media is indispensable for promoting your content. Social media is one of best ways to get leads. Of course, the effectiveness and cost per lead that you see from social media will be different. But that’s not all.

How to Build Your Influencers in Social Media

Biznology

A little later this morning I will be presenting a webinar entitled  How to Build Your Influencers in Social Media. Bloggers are so 1996. Be willing to be smart for free for any platform that will accept you as a topic expert: Forbes, Huffington Post, Fortune, Business 2 Community, Biznology, Socialmedia.biz, Social Media Today , Social Media Monthly, and even onto LinkedIn.

How To Market Internet Videos On Social Media Platforms

B2Bbloggers

The most powerful place on the web to market an Internet video is on social media platforms. Whether you are using Internet video to generate wider brand awareness, or as a tool to increase traffic to your website, the ‘word of mouth’ engagement social media websites provide is a truly unmatchable marketing resource. will admit Twitter is a hard social media to crack. YouTube.

Social media giants tighten their grip on small content producers

grow - Practical Marketing Solutions

The digital age is supposed be the era of the solopreneur, allowing ordinary human content producers like you and me to start their own online media empire. The promise was: Be passionate, work your face off, and you can create your one (wo)man media empire. By Mars Dorian, {grow} Contributing Columnist. Start a podcast. Go self-pub. Youtube’s your place to be. He was right.

Are you a social media marketing hunter?

Biznology

This is the next in the series, including Are you a social media forager? and  Are you a social media marketing trapper? Are they bloggers? Are they on social media? For many, social media foraging and social media trapping is more than enough, as I’ve discussed the last two weeks. Are you a social media forager? Are You a Social Media Forager?

Rick Short Explains How to Turn Staff Into Prolific Bloggers

delicious b2bmarketing

Blog HubSpot TV Contributors Marketing Kit Internet Marketing Blog The HubSpot Inbound Internet Marketing blog covers all of inbound marketing - SEO, Blogging, Social Media, Landing Pages, Lead Generation and Analytics. Because blogging helps Indium reach target audiences, get the company message out and -- above all -- get found via search engines and social media. Wrong. and Italy.

12 (of the) Best Social PR Guides, Tips and Techniques of 2011

Webbiquity

PR pros now use tools like Twitter, PitchEngine , PRWeb and Vocus in place of fax machines, media packets, wire services and Bacon’s , but the fundamental skills of storytelling and relationship-building remain crucial. Another part of the confusion is based on the changing definition of “media.” What are the (current) best practices for pitching bloggers?

PR 94

8 Indispensible Tools to Improve Your Social Media Efficiency

grow - Practical Marketing Solutions

Being organized with your social media efforts is essential because it can be so time consuming. It’s easy to spend many hours on social media but are you using that time effectively? Here are 8 tools that I use on a regular basis that helped me be more effective and efficient on social media and hopefully it will help you too! 1. Ian Cleary is a Social Media Tools Specialist.

Integrating Social Media Listening Into The Sales Process

Sales Prospecting Perspectives

That’s where your social media marketing team steps in. Integrating your business development goals with your social media marketing team is crucial to maintaining your relationships both offline and online. Influencer Outreach - Share the inside sales prospect list as well as the media outreach list with your social media marketing team. Bonus tip?

Earned Media: What It Is & Why You Want More of It

Act-On

You may have heard that marketing nirvana lies in finding the perfect balance of owned, earned and paid media. If you’re a little hazy on what earned media actually is, though – much less whether it’s right for you and your business – you’re not alone. But first let’s step back and take a look at … The three types of media. Paid media. Owned media. But how?

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Social Media Facts and Stats. by Social Media Today.

Stats 77

This Week in Content Marketing: WordPress and Medium Begin Turf War for Owned Media

Junta 42

Why WordPress isn’t scared of Facebook, Snapchat, or the future of publishing (22:55): Despite the increasing dominance of mobile and social media (as evidenced in the research cited above), the content management tech company remains bullish on the role websites will play in the publishing game. In Robert’s view, the key to making media matter is to take a strong point of view.

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

companies now use social media for marketing (though the figure varies widely based on size of company)? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. companies now use social media for marketing. Oh yeah.

Positioning is Key Factor for Social Media (and All Marketing) Success

B2B Marketing Traction

If you’re in a market that is growing, even starting to consolidate into a mature market, what is the one key factor that will make you successful in social media? This week I was working on a competitive analysis for a client that needs to increase their online presence, particularly in the area of social media. My competitive analysis focused on social media. Maybe.