Online Marketing Institute

JUNE 30, 2009

Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? My real challenge was getting my staff to warm to the concept of being a blogger.

Blogger 40

Blogger RSS Inbound Marketing Internet Marketing 40

Lenny's Newsletter

SEPTEMBER 5, 2023

We networked aggressively on LinkedIn with our alma mater networks etc. We asked our angel investors and combed their LinkedIn networks. So they were all cold through LinkedIn. If we got some of the right people using it, we would get sort of a viral adoption effect. Normally PR is a terrible channel.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

The Effective Marketer

MAY 3, 2011

The Goal of Marketing Software The need for marketing software comes from the necessity to better understand customer behavior across multiple channels. The goal is to make use of cross channel marketing strategies to target the customer at the right moment and influence purchase decisions. United States License.

Work Management 100

Work Management Marketing Management Planning Marketing Automation Services 100

Launch Marketing

MAY 24, 2018

Marketing the launch of your B2B company should start months in advance, and should utilize multiple channels and approaches to maximize reach while minimizing the chance of your big event resulting in a whimper instead of a bang. Most B2B companies are leaning on LinkedIn, Twitter and Facebook to get started. Generate leads?

Paid Search Agency 57

Paid Search Agency Promotion B2B Marketing Planning 57

Chris Koch

SEPTEMBER 18, 2009

Right now, I think there are two primary relationship models in social media, the permission model, and the viral model. This is the model of most relationship-based social media tools today, such as Facebook, MySpace, LinkedIn, and Plaxo. It’s a way to broadcast messages for sure, but you can do that better through your own channels.

Social Media 100

Social Media Viral Marketing Tools Media 100

Chris Koch

SEPTEMBER 18, 2009

Right now, I think there are two primary relationship models in social media, the permission model, and the viral model. This is the model of most relationship-based social media tools today, such as Facebook, MySpace, LinkedIn, and Plaxo. It’s a way to broadcast messages for sure, but you can do that better through your own channels.

Social Media 100

Social Media Viral Marketing Tools Media 100

The Effective Marketer

MAY 9, 2011

Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent. Does it sound familiar?

Planning 100

Planning Marketing Budget Creation Work Management Marketing Management 100

Biznology

JANUARY 29, 2013

People are spending the money and devoting the resources required to create compelling and engaging social media posts, not only just on Facebook but also on LinkedIn , Twitter , Pinterest , and even Google+. I am so impressed by how well brands are messaging these days.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Webbiquity

APRIL 19, 2010

HP, P&G) to the channel (e.g. They will help spread great content virally, while ignoring or mercilessly parodying what they don’t like. Now, Facebook, Twitter, LinkedIn and other social media tools have exploded this capability. What’s the value of answering a question or engaging in a discussion on LinkedIn?

Social Media 100

Social Media Social Marketing Media B2B Thought Leadership 100

The Effective Marketer

MAY 29, 2009

So here are a couple of important lessons we marketers can all learn from their mistakes: Kindle Lesson Number 1: Integrate Your Sales Channels For almost 10 years I’ve been a loyal Wall Street Journal subscriber. When planning your sales channels, the more integrated they are, the better your chances of acquiring and keeping customers.

Planning 100

Planning Work Management Effectiveness Marketing Management 100

Ambal's Amusings

APRIL 29, 2010

When I work with clients to plan out their content strategies, everyone seems to know they need online content, but very few professionals have clearly defined the goals for each channel. Talk about it on Twitter, FB or LinkedIn. How to put the "Viral" in B2B Marketing Viral Campaigns? Marketing Edge podcast.

Top of Funnel 100

Top of Funnel Marketing Automation Services Webinar Metrics Content Marketing 100

The Effective Marketer

JULY 21, 2009

Choosing the right social media strategy While some may say that since your employees are already using social media (facebook pages, tweeter accounts, linkedin posts, etc.) ’ If it is not the best channel for engagement (based on their answer) then we’ll be the first to push back. Like Be the first to like this post.

Social Media 100

Social Media Planning Work Management Social Marketing 100

Hubspot

NOVEMBER 14, 2016

One of my favorite tidbits of advice about content marketing comes from Social Triggers founder Derek Halpern, in a post on why bloggers fail. Every week, he produced content that was relevant to the chapters of his book for LinkedIn and the blog at Content Marketing Institute. LinkedIn Pulse posts. Check 'em out.

Examples 28

Examples Lead Scoring Lead Ranking Content 28

Hubspot

JUNE 1, 2011

People love to share great content, and the social channel only makes it easier to spread the word about your promotion. When done right, social media will help your contests go viral. The Museum of Science’s video channel also generated more than 240 new subscribers and more than 15,636 new likes on Facebook.

Social Media 28

Social Media Media Buzz Blogger 28

The Effective Marketer

MARCH 9, 2010

Design #9 Email Sender: Eloqua Email Title: Using Social Channels What I Like: This is a really nicely designed email. Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter! United States License. United States License. Theme: Contempt by Vault9.

Marketing Budget Creation 100

Marketing Budget Creation Design Email Marketing Planning 100

Online Marketing Institute

APRIL 11, 2011

); // Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable!

Social Media 40

Social Media Media Classified Ads Advertising Agencies 40

Webbiquity

JANUARY 20, 2015

As noted in several of the posts highlighted below, LinkedIn is no longer just a hangout for job-seeking professionals, who largely abandon it in between job searches. And yes, it’s still a key site for job seekers and employers—91 of the Fortune 100 companies (along with thousands of smaller firms) use LinkedIn for candidate searches.

Linkedin 100

Linkedin Paid Content Planning Paid Search Agency 100

Sharpspring

SEPTEMBER 21, 2021

The thing is, most bloggers are after organic search traffic (and for a good reason) but they completely ignore other traffic-building methods. LinkedIn: Just Share Your URL. LinkedIn will not work for everyone but it is not a bad traffic driver in the B2B niche. Viral Content Bee. I thought you might!

Social Networks 107

Social Networks Peer-to-peer Social Media Allocation 107

Onalytica B2B

SEPTEMBER 20, 2017

Not only is it important to understand who influences your target audience, but it’s important to understand exactly how (content and messaging) and on what social channels this is on, so that you’re able to tailor your existing marketing strategy accordingly. What social channel should you focus on?

Planning 207

Planning Marketing Automation Services Marketing Management Youtube 207

Online Marketing Institute

JANUARY 4, 2011

Promote and distribute your posts on to other social media platforms such as Facebook, Twitter and LinkedIn 29. Try your hat at a guest blogger or two, this could add credibility to your site , especially if the person is influential in his or her space. Be yourself even if it is a company blog. be authentic.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Hubspot

FEBRUARY 6, 2014

Facebook, Twitter, and LinkedIn profiles were created. Q: What channels did you use to promote your campaign? A: We used several channels to promote the campaign. Blogger and Publication Outreach. It will boost your early virality and make it so much easier to get coverage in the press and featured spots on Kickstarter.

Campaigns 28

Campaigns Outreach Press Communities 28

Online Marketing Institute

NOVEMBER 8, 2010

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. The company started a blog, participated in LinkedIn LinkedIn and engaged on Twitter. Virtusa has seen successes with social media, through Twitter , LinkedIn , Facebook and its blog blog.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Online Marketing Institute

OCTOBER 29, 2010

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. Autumn Truong , manager of social media and corporate communications at Cisco, says that she sees social as one of the key channels to reaching influencers and building awareness about B2B initiatives.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Online Marketing Institute

JULY 9, 2009

There may even be instances in which direct sales and business development opportunities are identified through online channels. LinkedIn profiles are updated. Although I have not written about it this way, I can see the stages at various companies - and in the channel where I usually consult. Discussion groups are joined.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Brandpoint

JUNE 12, 2019

Before you begin any distribution process for your newly created video, it needs to have a home on your own channels first. This segment of the media strategy is a subset of owned media, since you own the content you publish on your social media channels, but it becomes shared when you start seeing engagement from your readers.

Paid Content 115

Paid Content Distribution Lead Ranking Top of Funnel 115

WebMarketCentral

SEPTEMBER 10, 2008

Social Bookmarking Sites like Digg , del.icio.us , StumbleUpon , Mixx and Searchles are great places to spread the word about your own thought leadership content as well as, and even more importantly, positive coverage your company gets from other bloggers, journalists or analysts. potentially viral, and increasingly searchable.

Social Media 20

Social Media Wiki Optimization Digg 20

Sprout Social

JANUARY 11, 2021

Some posts might seemingly blow up or go viral for no reason. Below’s a solid example from LinkedIn’s sponsored ads which looks just like a traditional post: Although highly-shared posts don’t automatically make for foolproof ads, they can at the very least help you hone in the right messaging and copy for your campaigns.

Social Media 111

Social Media Campaigns Media Eye-Tracking 111

Single Grain

AUGUST 27, 2019

It is now quite common for people to look for a company's contact information on their Facebook or LinkedIn account page. By making these reviews even easier to find through social channels, you can simultaneously improve trust and nurture more conversions. Use Social Channels to Build Awareness.

Social Media 100

Social Media SEO Media Lead Scoring 100

Webbiquity

AUGUST 9, 2016

Influencer marketing tools can help marketers identify the most relevant and engaging bloggers, journalists, and media outlets in their specific industry segments; reach out to them more effectively; automate low-level, repetitive tasks; and track and monitor results. It has a very large database of bloggers with powerful search criteria.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Marketing Budget Enterprise Management 100

Brandpoint

NOVEMBER 28, 2018

Over a decade ago media channels used to be thought of in siloed ways: Paid media was the primary focus of advertising. This diagram gives a high-level look at how each channel works on its own, and with each other. It’s created specifically for your brand that is published to your website or other owned channels.

Paid Content 118

Paid Content Lead Ranking PR Media 118

Albacross

AUGUST 28, 2018

Don’t worry - I’m not saying that you need to spend the bulk of your day posting on Facebook, Twitter, LinkedIn, Instagram, Pinterest and Snapchat. Now, studies show that LinkedIn is by far the most effective platform for companies who want to connect with B2B buyers. So go ahead and focus your efforts on LinkedIn. Image source.

Paid Content 70

Paid Content Ideal Customer Profiles Tactics Adwords 70

Martech Advisor

OCTOBER 18, 2019

You must have heard phrases such as, “The brand sold exclusively through word of mouth ” or “The brand’s latest campaign went viral.” ” So, what do word of mouth (WoM) and going viral mean in this context? For instance, two tech bloggers can have two different sets of audiences. Interviews.

Practices 43

Practices Examples WOM Media 43

Optinmonster

APRIL 27, 2020

OptinMonster uses our YouTube channel to connect with and inform our audience: You don’t need to overthink this, either. Simply head over to YouTube and create your own video channel. This is a platform where journalists and bloggers post about PR opportunities for small businesses. Host an Online Event/Demo.

Paid Content 91

Paid Content Promotion Webinar Metrics Product 91

TrustRadius Marketing

MARCH 28, 2022

Advertising teams research which social media channels their ideal demographics regularly use. Some marketers also utilize influencer marketing, where content creators are sponsored by a company so they can then inform their followers on their social media channels. Reddit, Medium, Blogger, are all good examples. Microblogging.

Social Media 52

Social Media Social Marketing Work Management Marketing Management 52

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. 9 Ways to Use LinkedIn for Smart Professionals , June 10, 2010. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Biznology

SEPTEMBER 23, 2014

My presentation is titled Blogger Outreach Case Study: How I Activated Hundreds of Bloggers for Mizuno Running. See what we did to engage and activate hundreds of bloggers, from the top 100 running bloggers down the every single blogger who self-identified with being a Runner.” Long Tail Blogger Outreach.

Long Tail Marketing 80

Long Tail Marketing Case Studies Case Study Outreach 80

Albacross

AUGUST 28, 2018

Don’t worry - I’m not saying that you need to spend the bulk of your day posting on Facebook, Twitter, LinkedIn, Instagram, Pinterest and Snapchat. Now, studies show that LinkedIn is by far the most effective platform for companies who want to connect with B2B buyers. So go ahead and focus your efforts on LinkedIn. Image source.

Paid Content 40

Paid Content Ideal Customer Profiles Tactics Adwords 40