Webbiquity

OCTOBER 16, 2018

It’s a paradox of modern marketing that even with today’s ubiquitous high-speed wifi and cell connectivity, wide range of devices, and abundance of communication channels, business buyers seem harder to reach than ever. Influencer marketing is often done poorly, which reflects badly on the brand and individual doing the outreach.

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Optinmonster

DECEMBER 21, 2023

TNT, a cable TV channel, launched this guerrilla marketing campaign in Belgium to promote its TV shows. If this is new to you, use websites like Moz or Ahrefs to improve your outreach. And if you are launching a new product in the business-to-business (B2B) domain, nothing comes close to LinkedIn. 69%) and Facebook (.77%).

Campaigns 91

Campaigns Ad Building Planning Paid Search Agency 91

Oktopost

DECEMBER 5, 2022

Only some links must be manually created by reaching out to bloggers and editors to collaborate on content. Social media is a powerful marketing channel in and of its own. While you’re trying to increase the number of exposure and backlinks you receive from social media, expand your outreach from bloggers to social media influencers.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

Sales Engine

MARCH 28, 2016

All of our leads are either referrals, or generated through our content marketing outreach. I think the primary issue is understanding the role of content, but let me back up a bit and talk about what we are trying to accomplish with content outreach. What about broadcasting content on social media channels like Facebook and LinkedIn?

Marketing & Strategy 120

Marketing & Strategy A/B testing Broadcasting Content 120

Online Marketing Institute

AUGUST 17, 2018

The growing influence of this form of marketing has turned heads in businesses that want to attract the attention of leads and increase their brand outreach. On the other hand, marketers consider influencer content a more effective form of content when it comes to promoting a brand on channels other than social media.

Case Study 52

Case Study Case Studies Studies Advertising Agencies 52

Optinmonster

MAY 11, 2023

Start Your Own Blog Bloggers were some of the first online businesses and they knew how to promote themselves. These can be social media channels that belong to your brand or completely external sites like online directories. If you’re a B2B brand selling to other business owners, LinkedIn is probably the best.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Webbiquity

JANUARY 12, 2011

Effectively connect with bloggers and other key online influencers in your industry? Social Media Press Releases and Blogger Outreach. The 5 Cs of Blogger Relations by prTini. ** 5 Stars. Noting (very accurately I might add) that “The top bloggers receive hundreds of pitches a day. Is the Press Release Dead?

PR 100

PR Tools Tips Blogger 100

seo.co

AUGUST 24, 2022

If you have ever tried performing a link building outreach campaign, you know how difficult it can be. And outreach link building only getting tougher. . We either mark as spam or delete dozens of daily backlink outreach requests, most of them from so-called “link building experts.” We never respond.

Outreach 97

Outreach Link Building Acquisitions Process 97

NuSpark Consulting

MARCH 3, 2016

Relevant Blogger Outreach. Compile a list of influential bloggers and online editors who cater to your audience, and send them a release on your paper, and explain the rationale for why readers would be interested in reading it. Post it out on LinkedIn groups, Facebook, and Google+. Third Party Email Lists.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Atomic Reach

JANUARY 3, 2019

It also brings in conversion rates 6 times higher than other channels. Jeff Bullas - Influencer, Author, and Blogger. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. Find him on Twitter & LinkedIn. She is a speaker, author, and current member of the LinkedIn Influencer program.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Sprout Social

MARCH 8, 2017

Whether they’re a blogger, product reviewer, industry expert or a trusted source of information, your social media influencers are unique to your field and product or service. Grilling bloggers who write for major recipe sites. Again, this idea usually comes back to humanizing your outreach and content. someone who won Chopped).

Social Media 111

Social Media Media Peer-to-peer Work Management 111

Optinmonster

MAY 8, 2023

Advantages of Starting an Online Business How to Start an Online Business Self-Reflection Market Research Business Model Competitor Research Unique Value Proposition Legal Formation Sales Platform Marketing Channels 19 Online Business Ideas Next Steps: Growing Your Online Business What is an Online Business?

Paid Content 64

Paid Content Work Management Marketing Management Business 64

GreenRope

MAY 28, 2020

If you are looking for places to re-publish your article, look at LinkedIn’s “Publish” feature. Publishing your content on LinkedIn does not result in any negative dings on your SEO, but can get your content in front of a lot more people. Facebook, Twitter, LinkedIn, Instagram, Pinterest, etc. Social Media.

Marketing Budget 52

Marketing Budget Budget Programs Marketing Budget Creation Planning 52

NuSpark Consulting

DECEMBER 9, 2012

Relevant Blogger Outreach. Compile a list of influential bloggers and online editors, and send them a release on your paper, and explain the rationale on why readers would be interested in reading it. With LinkedIn, promote your white paper in a form of discussion. . Social Media. Third Party Email Lists.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Biznology

NOVEMBER 8, 2012

And bloggers , of course, need to know what words their audiences use to describe their pain points. IBM also produces every kind of marketing and communications asset you can think of related to the event across the major channels: Paid: TV ads, print ads, banner ads, iPad mobile ads, paid search. But that’s extremely unlikely.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Biznology

JANUARY 29, 2013

People are spending the money and devoting the resources required to create compelling and engaging social media posts, not only just on Facebook but also on LinkedIn , Twitter , Pinterest , and even Google+. I am so impressed by how well brands are messaging these days.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Outbrain

DECEMBER 19, 2022

Content promotion is sharing your content across multiple channels to maximize the reach and win more readers. Here’s how Plum promoted a research report through a LinkedIn carousel post. Most importantly, don’t limit yourself to the major social media channels when creating a distribution pipeline for social media.

Paid Content 26

Paid Content Promotion Top of Funnel Work Management 26

Lenny's Newsletter

SEPTEMBER 5, 2023

We networked aggressively on LinkedIn with our alma mater networks etc. We asked our angel investors and combed their LinkedIn networks. The next 40 came from a combination of friends, entrepreneurs, different people we met in the city, different finance teams, but also some level of cold or semi-cold outreach.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Biznology

OCTOBER 21, 2014

If you don’t have any particular people you need to reach, you just need to kiss a lot of frogs; however, if you have a list of top-influencers that your client demands, you need to channel your inner political operative and become 300% more aggressive, persistent, and creative then you’re probably comfortable with.

Advertising Agencies 80

Advertising Agencies Public Relations PR Ideal Customer Profiles 80

Valasys

FEBRUARY 13, 2020

According to Kapost two-third of B2B marketers accede that content their multi-channel marketing strategy –including event marketing, social media marketing, demand generation campaigns & much more. So much so that the famous author, speak & blogger Seth Godin describes it as the “ only marketing left.”

Content Marketing 64

Content Marketing Ad Building Brand Identity Branding 64

Hinge Marketing

AUGUST 21, 2015

So, promote your blog posts through all the channels you use to reach prospects and clients, including through email, newsletters, webinars, and more. Develop an outreach strategy. To get started on your blogger outreach campaign , come up with a targeted list of blogs with content that overlaps yours and pitch them ideas.

Service 48

Service Tips Planning Ideal Customer Profiles 48

Heinz Marketing

JULY 13, 2020

I can’t imagine a time when referrals or referrals and sales, referrals and business has been more important when channels are shrinking, budgets are shrinking. And I can’t imagine a time when referrals or referrals and sales, referrals and business has been more important when channels are shrinking, budgets are shrinking.

Top of Funnel 80

Top of Funnel Cold Calling Work Management B2B Sales 80

Chris Koch

MARCH 19, 2010

For example, the number of RSS subscribers bloggers have, the number of comments to the blog post, the number of page views, etc. This helps you decide which blogs you’d like to do outreach with, for example. Some organizations have created support channels for employees to ask questions about the guidelines. Gather research.

Social Media 100

Social Media B2B Thought Leadership Peer-to-peer Media 100

Webbiquity

NOVEMBER 2, 2010

Social Networking (Facebook, MySpace, LinkedIn, etc.). Share this on LinkedIn. She provides an excellent taxonomy of the social media landscape, categorizing the different types of social media tools into: • Social News Sites (Digg, Reddit, Kirtsy, etc.). Social Sharing (YouTube, Flickr, SlideShare, etc.). Social Events (e.g.,

Social Media 100

Social Media Social Marketing Media Planning 100

Hinge Marketing

JULY 22, 2015

Only commit to the number of channels you can consistently keep up with. For professional services firms, we’ve found that LinkedIn and Twitter are the most effective platforms to utilize. Media and Blogger Outreach. Media and blogger outreach will demonstrate your expertise to a wider audience.

Webinar Metrics 48

Webinar Metrics Planning Ad Exchange Advertising Agencies 48

Hinge Marketing

NOVEMBER 13, 2015

Including social sharing buttons to your content’s landing pages will help encourage them to share on all of their relevant social channels. And as we all know, LinkedIn is a vital part of any professional services social media strategy, so have your employees share your content in their LinkedIn Groups.

Tips 48

Tips Content Custom Publishing Social Media 48

Adobe Experience Cloud Blog

JULY 25, 2012

by Dayna Rothman I’m pleased to introduce, editor of DemandGen Report , Andrew Gaffney as a guest blogger. I could go on, but the point is clear: Executives are involved in B2B purchasing decisions, and it is increasingly difficult for marketers to reach these decision-makers using traditional communication channels and methods.

Peer-to-peer 48

Peer-to-peer Social Media Demand Allocation 48

Hinge Marketing

DECEMBER 16, 2013

Everything the team produces gets pushed out on social media and other channels. On Twitter or LinkedIn? Follow us @hingemarketing and join us on LinkedIn. Related Stories 7 Steps to a Successful Blogger Outreach Campaign Does Design Matter? The Importance of Specialization.

Ideal Customer Profiles 48

Ideal Customer Profiles Profiling Landing Pages Lead Ranking 48

Hubspot

OCTOBER 9, 2012

Nothing makes your company look like it doesn’t care like half-filled in, out of date employee and company pages on LinkedIn or Facebook. A good community manager should listen to the buzz already online -- finding out what groups your target audience is joining on LinkedIn, for example, and who they’re following on Twitter.

Social Media 28

Social Media Communities Work Management Media 28

Hubspot

JANUARY 10, 2012

Last week, nonprofit blogger Kivi Leroux Miller ran the results of a survey she conducted about the biggest content challenges facing nonprofit marketers. One way to save time and give your content a larger reach is to repurpose content for your blog from other channels, and vice versa. What channels do your donors typically use?

Budget Programs 28

Budget Programs Outreach Blogger Network Marketing 28

Hubspot

AUGUST 13, 2014

This is perhaps the most powerful of the three content promotion channels. Influencer Outreach. Also known as influencer marketing or influencer advocacy, influencer outreach is quite similar to media relations, though, typically, the people targeted are influential in their industry and aren’t necessarily journalists or editors.

Paid Content 28

Paid Content Promotion Advertorials Advertising Agencies 28

Biznology

SEPTEMBER 23, 2014

The Outreach Marketing Virtual Summit 2014 , sponsored by GroupHigh , happens today. My presentation is titled Blogger Outreach Case Study: How I Activated Hundreds of Bloggers for Mizuno Running. Long Tail Blogger Outreach. It’s free, it’s web-based, virtual, and lasts all day.

Long Tail Marketing 80

Long Tail Marketing Case Studies Case Study Outreach 80

Hubspot

FEBRUARY 6, 2014

Facebook, Twitter, and LinkedIn profiles were created. January 10, 2014: We pulled an all-nighter from January 9-10 to polish up our campaign and do a first touch of outreach to a long list of influencers, friends, family, and more. Q: What channels did you use to promote your campaign? Blogger and Publication Outreach.

Campaigns 28

Campaigns Outreach Press Communities 28

Albacross

JANUARY 17, 2020

LinkedIn Sales Navigator Once we know which companies are interested, we use this tool to further investigate potential opportunities, connect with the key figures of those companies, and get in touch with them so that we can start our sales funnel. One thing that has brought me a lot of leads is cold email outreach.

Marketing Automation Services 122

Marketing Automation Services Top of Funnel Budget Programs Work Management 122

Optinmonster

JANUARY 14, 2024

It’s particularly beneficial for website owners, bloggers, and small businesses looking for an easy-to-use yet effective solution to boost their site’s search engine ranking and online visibility. It supports various platforms, including Facebook, Twitter, LinkedIn, Instagram, and Pinterest.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

Webbiquity

AUGUST 9, 2016

Recent stats reported by Onalytica explain why marketers are rushing to incorporate influencer research and outreach: 84% of marketing professionals now use influencer marketing as a tactic. Here are 28 of the best tools for influencer research and outreach. Sample review: “Grouphigh is a really powerful blogger research tool.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Marketing Budget Enterprise Management 100

Biznology

JUNE 21, 2016

If you have widgets to hand out to bloggers, YouTubers , Instagrammers, and top Vine, SnapChat , and Periscope rockstars , but you’d better be ready for some serious noes. A rate card is generally the way a smart blogger or online influencer says no. However, earned media outreach can be a lot like writing poetry for publication.

Demand 145

Demand Media Blogger Public Relations 145