28 (of the) Best LinkedIn Marketing Guides of 2014
JANUARY 20, 2015
As noted in several of the posts highlighted below, LinkedIn is no longer just a hangout for job-seeking professionals, who largely abandon it in between job searches. What’s more, as reported here previously , LinkedIn is the top social network for B2B marketing; 83% of marketers say they prefer to use LinkedIn for distributing B2B content. Image credit: Cox Business.
Why LinkedIn Is Now Such a Powerful Content Marketing Tool
OCTOBER 26, 2015
And then there’s LinkedIn. Previously, only 150 “influencers” had access to the tool, but now any LinkedIn user, rather than trying to drive traffic from his LinkedIn profile to a standalone blog, could cross-post his articles directly to the platform and capitalize on the site’s network effect. LinkedIn members are primed for reading business-related content.
The Ultimate List of Websites Every Blogger Should Bookmark
SEPTEMBER 10, 2015
All bloggers have a number of websites that they visit every single day. What are some of the best websites that all bloggers should add to their bookmark bar? 22 Websites Every Blogger Should Bookmark. It has links to all the widget builders for share and follow buttons for Twitter, Facebook, LinkedIn, Pinterest, and Google+. That's exactly what bookmarks are for.
Embrace the “One to One to Many” Approach by Working with Bloggers
MARCH 14, 2014
Working with bloggers not only embraces this strategy through the posts they write, but through their varied social media presences as well. Bloggers can be some of the most effective voices of your brand. Embrace the “One to One to Many” Approach by Working with Bloggers by Kristen Matthews - Maximize Social Business. Blogger Outreach b2b Blog blogger bloggers blogs channels chat content Facebook followers group LinkedIn Photo presence start strategy the social tips tweet updates Instead of running … Continue Reading.
Earned media influencer marketing demands your awesome
JUNE 21, 2016
If you have widgets to hand out to bloggers, YouTubers , Instagrammers, and top Vine, SnapChat , and Periscope rockstars , but you’d better be ready for some serious noes. rate card is generally the way a smart blogger or online influencer says no. Long gone are the days when you can be lazy when it comes to blogger outreach and influencer marketing. That’s cool.
How I Came in Second to Bill Gates: The Brilliance of the LinkedIn Influencer Program
SEPTEMBER 11, 2013
This article originally appeared on LinkedIn Today. It’s not a fantasy if you’re Bill Gates , you wrote this post , and you’re a LinkedIn Influencer. David Kerpen, and entrepreneur and author, has the most popular article on LinkedIn -- " 11 Simple Concepts to Become a Better Leader " -- which has been viewed 1.8 This ranks me as the 61st most followed influencer on LinkedIn.
Expert Blogger Shares Secrets to Success: Wit & Wisdom
JUNE 27, 2013
For you reluctant bloggers out there, I wanted to share my recent interview with expert blogger, Mark Goodfield, a tax partner and managing partner of Cunningham LLP in Toronto, Canada. But, I jumped right in, and once I started to blog I began paying more attention to other bloggers and interacting with them, leaving them comments and sharing information. emailed top financial bloggers and newspaper reporters to share my content, and after a while I started to build traction and get more visibility. Give other bloggers feedback on their blogs.
11 Warning Signs Your Nonprofit Social Media Might Actually Raise Money
FEBRUARY 3, 2014
Social Media and Nonprofits Blog bloggers channels content Facebook fundraising Google HootSuite Inbox LinkedIn marketing objectives recommended San Francisco strategy the social time tweet Twitter Website Oh no! Does that mean you might actually have to take it seriously? You’ve no doubt heard that social media sucks for fundraising. And that may have made you relax, since you now thought it wasn’t something you’d really have to add to your portfolio. Well… yes and no.
LinkedIn Tips and Tweaks: Do More with your LinkedIn Account
Buzz Marketing for Technology
OCTOBER 3, 2008
LinkedIn Tips and Tweaks: Do More with your LinkedIn Account. If you are on LinkedIn but haven’t had a chance to explore all the features yet, this quick LinkedIn guide should come in handy. It shares tweaks and some lesser known features of LinkedIn that help you do more with your profile. You should be logged into LinkedIn for any of these tips to work. 1. Export LinkedIn Contacts. To export your LinkedIn contacts to Outlook or your Gmail address book, go here and save the details of your LinkedIn connections as a CSV file.
How to Be a Guest Blogger Any Editor Will Love
Savvy B2B Marketing
SEPTEMBER 1, 2011
Even if you don’t comment, actively support the blog by sharing posts via Twitter, LinkedIn or other channels. With many of my bloggers, we have set deadlines for posts. have bloggers who like to check in after a post has been published to see how it's been received and what they can improve on for the next post.This follow up step is a nice touch as well.
If you perform only to an empty house your show will close
JANUARY 29, 2013
People are spending the money and devoting the resources required to create compelling and engaging social media posts, not only just on Facebook but also on LinkedIn , Twitter , Pinterest , and even Google+. There’s This can include a long-tail blogger outreach campaign, it should include an A-list influencer outreach, be they on blogs, Twitter, Facebook, or wherever.
Are You Making the Most of These 6 Critical Campaign Promotion Channels?
JANUARY 10, 2014
Better yet: What channels have you not used (or taken advantage of as much as you''d like to)? Many companies make the mistake of only using one or two channels to market to their leads. What they should be doing to reach them is using several channels. Channel #1: Social Media. Channel #2: Public Relations. Channel #3: Targeted Landing Pages. Great! Email?
Rick Short Explains How to Turn Staff Into Prolific Bloggers
JUNE 30, 2009
Website Grader Badge Connect with Us HubSpot on Facebook HubSpot on Twitter InboundMarketers LinkedIn Group ProMarketers Facebook Group Subscribe to Blog RSS Want to share your Inbound Marketing advice with the community? My real challenge was getting my staff to warm to the concept of being a blogger. Which channel is more efficient for you? Wrong. and Italy. Move on. Login.
The future of blogging and online publishing
grow - Practical Marketing Solutions
NOVEMBER 1, 2015
Still … If you haven’t looked around our business lately, you might be missing out on truly cataclysmic changes on the social channels that affect online publishing, content marketing strategy, and personal branding. LinkedIn as a business publishing platform? LinkedIn as a business publishing platform? Is reading dead? Today? I’m not so sure. don't think so.
The Basics of B2B Social Media Marketing Strategy
MARCH 29, 2016
Although more than three-quarters of B2B technology marketers use social media to market their products, less than half say they can tie social channels to revenue generation for their businesses. Twitter is best for sharing news-oriented content and links; LinkedIn for industry research and business insights; and Facebook for more informal, humorous or fun content.
Fulfill your resolution to blog in 11 steps
JANUARY 7, 2014
majority of my revenue is generated from blogger outreach, namely long-tail and deep-dive, outreach that extends all the way into the thousands of bloggers. As part of the client service work on behalf of my clients I have engaged with many thousands of bloggers over the last decade. Start a YouTube Channel today! Good for you. Blog wasn’t built in a day. Finis.
Build your brand (for free)
DECEMBER 30, 2014
My webinars generally deal with social media marketing, online reputation management, search engine marketing, and blogger and influencer outreach. Bonus: I have new content for my YouTube Channel and Slideshare collection every single time (and Slideshare is LinkedIn and YouTube is Google, right?). I have a modicum of online reputation with the people who matter to me.
What is the future of blogging?
grow - Practical Marketing Solutions
DECEMBER 14, 2015
Mitch and I have been debating the importance of blogging over a period of months and he recently posted this on his Six Pixels blog: I’m not sure what a blog is anymore. I’m not sure who a blogger is anymore. I’m not sure what a blog post looks like anymore. We used free distribution channels like Facebook and LinkedIn to make people aware that our content was out there.
What are the best social media platforms for your business?
grow - Practical Marketing Solutions
JUNE 1, 2015
But if you have no emotional connection to me as a blogger, are you going to hire me? However, if somebody subscribes to a blog or YouTube channel, they are asking for your content. LinkedIn — A year ago, LinkedIn would have been down low in the “low work-low audience” block with Twitter. And of course, ultimately, LinkedIn still owns the audience.
Why you should consider centralizing your search keyword lists
NOVEMBER 8, 2012
And bloggers , of course, need to know what words their audiences use to describe their pain points. IBM also produces every kind of marketing and communications asset you can think of related to the event across the major channels: Paid: TV ads, print ads, banner ads, iPad mobile ads, paid search. Photo credit: Wikipedia. But that’s extremely unlikely. IBM sponsors the event.
We Increased The Frequency of Blog Posting and Check Out What Happened To Our Inbound Leads!
AUGUST 19, 2015
Internally, we were sharing more content to Twitter, Facebook, LinkedIn Groups, and Google+. Visitors to our site were also sharing more of our content and engaging with our brand on social channels. Content Marketing Marketing Tips SEO/Social Media Blog Writing Services Blogging and SEO blogging for staffing Does Blogging Drive Business Ghost Bloggers for My Company staffing blogs What is Ideal Blogging FrequencyAt Haley Marketing, we're big believers in content marketing, and as I'm sure you know, we practice what we preach. Even better! Bounce rate actually decreased.
The Trouble with Klout
SEPTEMBER 6, 2011
Except that Klout doesn’t currently monitor blogs, other than those on Google’s Blogger service. Berry contributes occasionally to Huffington Post and Mashable, but Schwartzman is also active outside his own channels, contributing to Social Media Today and For Immediate Release. Schwartzman has 44 recommendations on LinkedIn, while Berry has three. Beyond Followers.
How to Build Your Influencers in Social Media
OCTOBER 14, 2014
No, LinkedIn isn’t enough. Bloggers are so 1996. Be willing to be smart for free for any platform that will accept you as a topic expert: Forbes, Huffington Post, Fortune, Business 2 Community, Biznology, Socialmedia.biz, Social Media Today , Social Media Monthly, and even onto LinkedIn. Your goal isn’t becoming a writer or blogger. Do you have a sex tape?
The 9 Worst Ways to Use LinkedIn for Business
NOVEMBER 3, 2010
LinkedIn is a powerful social network to connect with industry professionals, especially for B2B. People use LinkedIn to connect with coworkers and industry peers, get business advice, and even find new jobs. It’s a great place for businesses to make relevant LinkedIn users aware of their brand. Don’t Promote Your LinkedIn Page on Your Website. Of course not.
Best Social PR Guides, Tips and Tools of 2010
JANUARY 12, 2011
Effectively connect with bloggers and other key online influencers in your industry? Social Media Press Releases and Blogger Outreach. The 5 Cs of Blogger Relations by prTini. ** 5 Stars. Noting (very accurately I might add) that “The top bloggers receive hundreds of pitches a day. Even bloggers with less traffic to their site are still being pitched on a regular basis. Among her findings: “While most agencies didn’t link to their social media channels on their website in 2009, 83% included this on their home page in 2010. ‘Loser.
Is Google really Sauron?
grow - Practical Marketing Solutions
NOVEMBER 23, 2015
have thought a lot about this, trying to be rational and realizing that as a blogger, the Twitter button means more to me than most people in the world. The LinkedIn customer interface is so atrocious it is nearly impossible to do something simple like filter your contact list. What are the most reliable content channels to connect with customers? In the grip of Sauron. Sheesh.
How To Market Internet Videos On Social Media Platforms
OCTOBER 18, 2011
The following article looks at the most effective approaches businesses, brands and bloggers should take to marketing their Internet videos on the top 5 social media websites. Commenting, Video Responding, Messaging and Liking/Disliking other users content encourages those other users to interact with you, your YouTube Channel and your YouTube video content. LinkedIn. YouTube.
Are you a social media marketing hunter?
JULY 2, 2013
Are they bloggers? Are they on Facebook for real or are they really on LinkedIn ? If you engage on Twitter, convert to LinkedIn or Facebook; if you’re on Facebook, take it to messenger or email; if you’re on email, schedule a call or Skype , and if you’re already talking on the phone, meet in person. and Are you a social media marketing trapper?
The ole one two three four five six seven punch
OCTOBER 21, 2014
If you don’t have any particular people you need to reach, you just need to kiss a lot of frogs; however, if you have a list of top-influencers that your client demands, you need to channel your inner political operative and become 300% more aggressive, persistent, and creative then you’re probably comfortable with. People are so busy. You need to be both patient and persistent.
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. Social Media 3Q Update: Who Uses Facebook, Twitter, LinkedIn, & MySpace? Facebook, Twitter and LinkedIn continued to add users in the second half of 2010, albeit at a slower pace than in previous quarters. Share this on LinkedIn. And much more. Adam T.
The best online reputation defense is a good offense
AUGUST 14, 2012
Big business has adopted many of the tools of the digital age, but it hasn’t gone native — it doesn’t need to: big money doesn’t need digital to do big business — it’s just cream: an additional channel for additional revenue. Social media’s stupid, right? Just because you’re old-fashioned doesn’t mean it isn’t working.
10 Ways to Use Social Networks for B2B Marketing
DECEMBER 13, 2011
LinkedIn: it’s best to have some familiarity (real world or online) before trying to make a connection. Put another way, the common pattern is to have more Twitter followers than LinkedIn connections, and more LinkedIn connections than Facebook friends. Facebook, LinkedIn, Twitter and YouTube all include their own powerful and popular internal search capabilities, and there are numerous social search engines that specifically search social networks and other social media sites. profile alone won’t get you much. Interact (e.g., ask and answer questions).
Social media ROI sucks! (Or, you can prove anything if you send out a survey)
MARCH 6, 2014
Social media marketing is now precariously ensconced as a more-or-less mainstream marketing channel. Companies try to dutifully engage with customers and prospects on all the main social channels, plus as many of the secondary ones as possible. LinkedIn was rated eighth out of 13 channels and YouTube was 10th, followed by Google+, and Twitter. And YouTube in 10th place?
7 Ways B2Bers Can Rock Lead Gen Via Social Media
JANUARY 7, 2016
In Ascend2’s 2015 Leads Nurturing Trends Survey , social media holds third place for the most effective online channel for generating leads. They’re also easiest to do. 1) Get smart with LinkedIn. LinkedIn is the big kahuna for social media lead generation. If you don’t have that much time, consider reading Act-On’s eBook, 10 Things B2B Companies Should Be Doing on LinkedIn.
Are You a Good Online Spokesperson For Your Company?
JUNE 12, 2013
Until social media and blogging democratized the creation and distribution of online content, companies relied only on company spokespeople, and it was easy to keep a lid on unofficial communications, because there were few channels. You may be talking to a customer in a tweet stream or posting to your status, but that content is also discoverable by bloggers and professional media.
Blog so you can be taken completely out of context
JULY 26, 2011
by Chris Abraham. I am in the middle of guiding some new bloggers over at Marketing Conversation. What I mean is that my bloggers tend to write based on a lot of assumed context. your sales channel needs to be contained not only in that blog post but. to a LinkedIn, Twitter, or Facebook profile at the very least. Image by quinn.anya via Flickr. One of the biggest.
Aberdeen Shows How to Do Email Marketing Right
The Effective Marketer
JANUARY 13, 2011
They talk about how the increase in the number of available marketing channels coupled with the resource constraints of most marketing organizations is the toughest challenge for marketers to overcome. So with all these new channels available, why does email marketing continue to be a top choice for marketers everywhere? The lesson? It will likely pay off handsomely.
Earned Media: What It Is & Why You Want More of It
NOVEMBER 10, 2015
The digital era brought a brave new world of options and ways to spend: search engine marketing, pay-per-click, native ads, and even new ad types on social channels such as Facebook. This is the content that’s all yours – your website, blog posts, whitepapers, eBooks, e-newsletters, videos, podcasts, and all the content on your social media channels. Get bloggers to feature you.
How to use social media for B2B
MARCH 19, 2010
For example, the number of RSS subscribers bloggers have, the number of comments to the blog post, the number of page views, etc. Some organizations have created support channels for employees to ask questions about the guidelines. Blog posts can riff on other marketing channels or revisit pieces of them. Image by HubSpot via Flickr. Here they are: Monitor. Engage. Manage.
5 Ways Blog Analytics Improve Your Business Blog
Writing on the Web
APRIL 27, 2016
There are many easy-to-use blogging analytics tools out there, but the really successful bloggers know their results and tailor their blogs accordingly. Typically, referral sources are channels by which prospects or visitors find you. What do you think? I’d love to know – send me an email or connect with me on LinkedIN. How do you use your blog analytics ? There ssets (free).
Mizuno running long tail outreach marketing case study
SEPTEMBER 23, 2014
My presentation is titled Blogger Outreach Case Study: How I Activated Hundreds of Bloggers for Mizuno Running. See what we did to engage and activate hundreds of bloggers, from the top 100 running bloggers down the every single blogger who self-identified with being a Runner.” Long Tail Blogger Outreach. What is a runner? Every Blog is Sacred.
The future of content marketing strategy
grow - Practical Marketing Solutions
JULY 14, 2015
Two years ago I would have introduced Jay as a blogger but that is not nearly sufficient enough to describe America’s foremost new media mogul. In the past 24 months Baer has introduced rapid short-form videos, a new curated content property, five new podcasts and flurry of new publishing innovations on channels like LinkedIn and Facebook. The myth of audience overlap.
17 Realistic Ways to Get More Website Traffic
NOVEMBER 5, 2015
LinkedIn, Medium, and Business 2 Community all get enormous amounts of traffic. regularly hear from consultants and smaller companies that they get far more viewers for their posts on LinkedIn than they do when they publish on their own website. These are a little bit like a LinkedIn group that allows content promotion, except they’re not attached to LinkedIn.