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Copywriting vs. Content Writing: What You Need to Know

Anyword

That includes proper keyword insertion, the inclusion of external and internal links, and the correct use of images. Although being able to write clearly is essential to this task, style is usually not an issue (that said, there are some business bloggers out there who are really entertaining ). What is copywriting?

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Should You Be Blogging For Enterprise Customers? Yes, Here's Why.

Hubspot

Sometimes, similar messages are posted on different channels to reach larger audience segments, but other times, messages are specifically tailored for each platform. It would be pretty hard to share posts meant for enterprise customers on a channel with few prospects. Blogger is also an integratable platform. Image Source.

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6 Ways to Build Thought Leadership Using Social Media

Outgrow

As per the 2019 Edelman-LinkedIn B2B Thought Leadership Impact Study , there was an 8-point increase in the amount of weekly reading by decision-makers over the last year proving the growing consumption of such content. Here’s how you can leverage social media channels to build thought leadership. Find her on Twitter and LinkedIn.

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14 B2B Blogging Best Practices from Creation to Promotion

KoMarketing Associates

In a recent team training session, we attempted to set our own guidelines, identifying several best practices B2B bloggers should follow from idea creation all the way through to promotion. According to WordPress statistics , bloggers produce an average of 33.7 Here is a look at the recap: Blog Post Headlines and Titles.

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How to Schedule a Post on Facebook: A Step-by-Step Guide

Hubspot

While platforms like Twitter, Instagram, and even TikTok have gained significant user ground over the past few years, one social channel is still the market leader: Facebook. Trends, content, and discussion on any social media channel move much faster than they do on older platforms, like television or radio. billion users.

Facebook 101
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6 Essential Social Media Lessons From Top Executives

Hubspot

Despite the upsides of social media involvement, the vast majority of c-level executives remain absent from social channels like Twitter, Facebook, and LinkedIn. Richard Branson is very active on social media, and not just on Twitter and LinkedIn. What can they teach us? 1) Kill Multiple Birds With One Stone.

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8 Steps to a Killer Social Media Newsroom for Inbound PR

Hubspot

In fact, we've seen many businesses successfully use this very tactic, conducting studies and publishing reports using industry statistics to attract the attention of media publications and bloggers. Sometimes a journalist or blogger is simply looking for someone to talk to. Heck, at HubSpot, we do it, too! Give your visitors variety.

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