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The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

The Goal of Marketing Software The need for marketing software comes from the necessity to better understand customer behavior across multiple channels. The goal is to make use of cross channel marketing strategies to target the customer at the right moment and influence purchase decisions.

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Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

I’m sitting on a panel next week that will discuss long-term marketing trends. The Twitter figures are surely much higher by now.) A Forrester chart, posted on CNET shows five years of data on time spent per week with major media. Online Marketing Blog surveyed marketers about their planned digital marketing channels in 2009.

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent.

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5 B2B Social Media Success Stories

Adobe Experience Cloud Blog

We also have more than 6,000 followers on Twitter. UnitedLinen is also extremely active on Twitter, posting several tweets throughout the day to promote new blog content, retweet others’ relevant content and engage with followers. The Facebook fan page of Forrester Research is a constant source of interaction for its fans.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. Twitter is Ubiquitous Like Terrell Owens, Carrie Underwood, and Coke Zero, Twitter is almost universally on the radar of Americans.

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The Opportunity Social Media Offers Manufacturers

MLT Creative

Acccording to a Forrester report released in March 2011, 30 percent of global manufacturers intended to increase social media investments in 2012. Manufacturers can use blogs to announce major company milestones, such as getting ISO 9001 certification, as well as share general industry trends and news.

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Tom Pisello: The ROI Guy: Social Media ROI a Requirement for 2011

The ROI Guy

The majority of CMOs still don’t know what the ROI is of their social media efforts, with the majority of respondents indicating that they were not getting an ROI or did not know the ROI from various campaigns and channels. Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p.

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