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This Week in Content Marketing: Can Content Save Advertising?

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Is this the end of blogging? (17:37) In a thought-provoking blog post , Mitch Joel points out that it’s getting harder to lure readers from social channels and content aggregation sites to his excellent blog. As a result, he is starting to experiment with Facebook Notes and other channels to publish his content. We wrap up the show with a #ThisOldMarketing example from Westinghouse.

Come Join the Party: Industry Leaders Define the Shifting Roles of Branding

Blue Focus Marketing

Dwight Griesman, ( @dgriesman ) CMO at Forrester Research: “A social brand engages in listening and conversation with its customers and potential customers on topics of interest to those communities in order to build trust and credibility that will further its business objectives.”. From the moment we wake up, brands bombard us with attempts to get our attention.  Make us fall in love. 

Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

Tom Pisello

New digital marketing channels have made it more efficient than ever to broadcast marketing messages to prospects, but are the current strategies effective at connecting with and educating ever more skeptical and frugal buyers ? Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. Frugalnomics in Full Effect: Forrester and Gartner.

Tom Pisello: The ROI Guy: The End of Marketing as We Know It.

Tom Pisello

Friday, September 17, 2010 The End of Marketing as We Know It: Overcoming Buyer Challenges with Interactive Smart Content The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. Frugalnomics in Full Effect: Forrester and Gartner. Powered by Blogger

Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2

Webbiquity

times each, on average, across all sharing channels, so content shared by large groups of people reach a wider audience than content passed along from others.” Scott Gillum believes that tools like Blogger Dynamic Views and Flipcard have “the potential to turn over complete control of the user experience to the visitor.” We’re all hungry for data. hours to 6.3

Understanding the New Roles in Marketing

Hubspot

In 2011, Forrester released a report called " The Rise of the Chief Customer Officer." The report detailed a trend existing among B2B and B2C companies alike -- hiring an individual to oversee customer communications and customer happiness. While the report focuses on a formal, executive-level role ("CCO"), we've seen this trend at all levels in companies. "Ch-ch-ch-ch-changes."

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Tom Pisello: The ROI Guy: Marketing Hierarchy of Needs: Achieving.

Tom Pisello

According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. In the current environment, marketers are still being asked to do-more-with-less, driving a significant change in strategies, campaigns and go-to-market channels. Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

70% of bloggers are organically talking about brands on their blog, and 38% of them post brand or product reviews. 35% of bloggers are professional journalists. 5% of Americans had heard of Twitter in 2008; that figure rose to 87% last year. Social Media Gender Roles Follow Traditional Offline Trends by MediaPost Online Media Daily. Social Media Facts and Stats. And much more.

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Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.

The ROI Guy

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before. This trend is called Frugalnomics and represents a fundamental and permanent shift in buyer sentiment.

10 New Websites to Add to Your Social Media Blog List in 2013

WindMill Networking

You already know about the “famous” social media blogs – but what about those individual bloggers that consistently publish good information but just haven’t been exposed to the same traffic? You see, more than any of the other bloggers in this list, Marcus blogs personally, from the heart, and makes a connection with you in a way very few bloggers can. Enjoy! Heidi Cohen.

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The Blogging Tactic No One Is Talking About: Optimizing the Past

Hubspot

I'm writing about all this because any experienced blogger who's tasked with growing and scaling the results they generate from their blog needs to know about it. The result, according to that same Forrester report , is that an estimated 50% of content from enterprises is going completely unused. The results have been nothing short of eye-opening. The goal? Great for us, right?

Five Reasons You May Not Be Spending Enough on Content Marketing

Tom Pisello

Marketers are scrambling to address the power shift and overcome lead generation and conversion issues by delivering more content and tools over more channels to actively engage ever more empowered, skeptical and frugal buyers. These five buyer trends will truly define the next decade in marketing, creating a roadmap for additional content marketing investments. Powered by Blogger

The 2011 #Nifty50 Top Twitter Men Reprise

Webbiquity

Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community. Blogger for Huffington Post and @op_editorial , Marketer, Do-Gooder, Master Surfer! An avid search marketing blogger, he’s written extensively for SearchEngineWatch, SearchEngineLand, SEORoundTable and others. Award-winning marketing and social media blogger. According to Tom Grant , Ph.D,

2012 #Nifty50 Top Men in Technology on Twitter

Blue Focus Marketing

Coming next year , Tom and I will be honoring #Nifty50 Women and Men Writers, to include bloggers, journalists, authors and PR professionals. Jim is also a regular contributor to the AT&T Network Exchange Blog , where he discusses emerging cyber security threats and trends. 22nd, bloggers from around the world take over New York City. Chris Adams – @chrishadams. Jeffrey L.

Lies My Content Marketing Expert Told Me

WindMill Networking

Engagement can involve content creation, like blog comments and Twitter replies; as Forrester’s famous Social Technographics surveys show , most people are not active content creators. Lie #5:  Curation is a Cure for the Lazy Blogger Blues Some articles mistakenly describe content curation (which I explain in detail in an earlier column ) as a shortcut, the fast track that lets you build online presence by leveraging OPC (other people’s content). These trends] are… decreasing the importance of traditional, so-called interruption marketing. Lie #1: Content is King.

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent. The important thing is how consistent, or integrated your message and branding is across channels.

Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

Tom Pisello

In this session we discussed some important value selling and content marketing research for technology marketers, much of which extends to other B2B segments, with trends and advice you need to excel in 2011. Let us examine each of these IDC trends in detail and what they mean to 2011 strategies and budgets. Frugalnomics in Full Effect: Forrester and Gartner. Content is King?

Is Your Social Media Strategy Dynamic?

Marketing Action

According to Forrester’s newest B2B Social Technographics ® numbers, fully 100% of business decision-makers use social media for work purposes. Jeff Bullas ) If this is your target age group, and you are not creating and posting videos…you are possibly missing a very important, very active channel. These trends will continue, at least for a while. So there they are.

Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

Tom Pisello

Information Overload –even though B2B buyers are relying more on the Internet to fuel purchase decisions, these buyers are being inundated with more marketing messages over more channels than ever before, leading to information overload, confusion, and stalled decision making cycles. Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p.

Content Marketing and the Forgotten Sales Professional

Tom Pisello

In many organizations, Sales and Channel Enablement groups are responsible for leveraging and building best practices so that sales professionals are aware of available content and how to use it effectively in the sales process. From the research however, content marketers are clearly not getting an adequate return on investment from most sales and channel organizations.

Tom Pisello: The ROI Guy: Social Media Hierarchy of Needs - Best.

Tom Pisello

• Tier 2: Campaigns – Users won’t know that the content exists without campaigns, a promotional “push&# of messages via the social media channels. We have termed this condition Frugalnomics, the demand for quantified bottom-line impact and superior value from every investment, and even as the economy recovers, research indicates that this trend will continue.

2011 #Nifty50 Top Twitter Men

Blue Focus Marketing

Senior Analyst at Forrester ( @TomGrantForr ) “You don’t build a community.  Blogger for Huffington Post and @op_editorial , Marketer, Do-Gooder, Master Surfer! An avid search marketing blogger, he’s written extensively for SearchEngineWatch, SearchEngineLand, SEORoundTable and others. Award-winning marketing and social media blogger. Adam L. Originally from Oz.

Leaders indicate Growing Investment in Smart Digital Content

Tom Pisello

Friday, September 17, 2010 Leaders indicate Growing Investment in Smart Digital Content The migration of B2B marketing budgets from traditional marketing vehicles toward digital channels continues according to a study by Booz & Co. Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. Frugalnomics in Full Effect: Forrester and Gartner.

The Opportunity Social Media Offers Manufacturers

B2B Ideas @ Work

Acccording to a Forrester report released in March 2011, 30 percent of global manufacturers intended to increase social media investments in 2012. Manufacturers can use blogs to announce major company milestones, such as getting ISO 9001 certification, as well as share general industry trends and news. That, however, appears to be changing.

Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years. But it’s not enough just to support bloggers. Best of B2B Marketing. April 2010. My 5 favorite B2B marketing numbers.

Is Marketing Too Busy? The Forgotten Sales Professional

Tom Pisello

More new channels than ever, buyer Information Overload, Frugalnomics driven by two recessions in the past decade, Internet fueled buying decisions. According to Forrester, companies are spending worldwide, on average, 19% of their Sales, General and Administrative costs, some $135,262 per quota-carrying salesperson, in sales support-related activities. Powered by Blogger

Tom Pisello: The ROI Guy: Social Media ROI a Requirement for 2011

The ROI Guy

The majority of CMOs still don’t know what the ROI is of their social media efforts, with the majority of respondents indicating that they were not getting an ROI or did not know the ROI from various campaigns and channels. As CMOs seek to optimize their spending, doing more with less, it is important to learn which channels reveal the greatest payback. Powered by Blogger

Tailwinds for Marketing Automation Software - Insight from CRM.

Tom Pisello

We have written about some of these challenges for marketers, in the blog post "The End of Marketing as We Know It", and how the next decade in marketing will be defined by: Buyers suffering from information overload - with more channels than ever to connect with buyers, and lower cost channels making outreach easier, marketers have been inundating prospects with more marketing messages than ever.

Tom Pisello: The ROI Guy: Drive Budget Planning with the “IT.

Tom Pisello

IT as a Cost Center Tracking year over year growth in IT spending over the past decade, we see that growth trends follow the macro-economy, but with rather shorter periods of negative growth. Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. Frugalnomics in Full Effect: Forrester and Gartner. Powered by Blogger

Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Facebook pages that use the words “collaboration&# or “blogger&# have on average three times as many fans as pages about SEO or optimization. Social Media Trends at Fortune 100 Companies [STATS] by Mashable. Overall, 79% of Fortune 100 companies are using at least one social media channel, with the highest use in European (88%) and U.S-based Social Media Statistics.

Email Design Review Gallery « The Effective Marketer

The Effective Marketer

What I Don’t Like: The ‘download’ button with the Forrester logo on top and right next to the image looks a bit out-of-place, maybe it’s just me? Design #9 Email Sender: Eloqua Email Title: Using Social Channels What I Like: This is a really nicely designed email. Are you in search of inspiration? Or just want to see what’s out there? Too confusing.

Tom Pisello: The ROI Guy: IDC: Tech Marketing Budgets Up, But Lag.

Tom Pisello

Shift to Digital Marketers are still being asked to do-more-with-less, and this is driving a significant change in go-to-market channels. Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. Frugalnomics in Full Effect: Forrester and Gartner. Forrester: Understand and Drive Outcomes for Sales. Powered by Blogger

Inbound Marketing Goes Global

Hubspot

So much great content was tweeted and retweeted that this relatively small conference became a Global Trending Topic ! ” “Google: Consider tweaking your PPC campaigns - different for mobile vs. full screen experience to reduce CPC” Social Media is Now a De Facto Channel. Because regardless of our heritage or language, we are all the same – we are humans.

B2B Companies are Really Content Companies, But is Content.

Tom Pisello

As a result, Internet fueled buying cycles have required B2B marketers to deliver more content and tools over more and more channels to actively engage ever more empowered, skeptical and frugal buyers. Alinean joins Content Marketing Institute (CMI) Trend Micro Risk and Compliance Assessment tool (p. Frugalnomics in Full Effect: Forrester and Gartner. Powered by Blogger