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The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. The Goal of Marketing Software The need for marketing software comes from the necessity to better understand customer behavior across multiple channels.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

Navigating the digital marketing world is like surfing – you need to catch the right wave to successfully ride the trends. We’ve sorted these statistics into clear, relevant categories, capturing the essence of digital marketing and consumer trends. alone boasts approximately 32 million bloggers as of 2022.

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Show Me the Numbers: Hard Data on Internet Use and Media Spend

Customer Experience Matrix

I’m sitting on a panel next week that will discuss long-term marketing trends. Netpop Research reinforces this point in Media Shifts to Social , which found that as of September and October 2008, communications (including email, instant messaging, blogs and photo sharing) had risen to 32% of online time from 27% in 2006. .

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5 B2B Social Media Success Stories

Adobe Experience Cloud Blog

The Facebook fan page of Forrester Research is a constant source of interaction for its fans. Forrester Research. Forrester Research is another shining star in the world of B2B social media, which seems natural since part of its business is to follow the latest social media trends and predict the growth of the social web.

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Besides the rise of social media as marketing channel, the emergence of marketing technology, more specifically Marketing Automation systems, in which you can configure the automated distribution of content to customers and prospects has been changing the way marketers see and create conent.

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Tom Pisello: The ROI Guy: Tech Marketers May Need to Rethink.

The ROI Guy

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before.

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Tom Pisello: The ROI Guy: Social Media ROI a Requirement for 2011

The ROI Guy

The majority of CMOs still don’t know what the ROI is of their social media efforts, with the majority of respondents indicating that they were not getting an ROI or did not know the ROI from various campaigns and channels. Latest Research. Frugalnomics in Full Effect: Forrester and Gartner. Let the Good Times Roll?

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