Online Marketing Institute

MAY 26, 2010

Blogger outreach A key component to many, if not most, social media campaigns are blogger outreach programs. Measuring your success isn’t too difficult, either when you ask: How many bloggers wrote about you? How much product did you have to provide for bloggers versus how many sales did you receive?

Social Media 40

Social Media Advertising Channels Media Blogger 40

Online Marketing Institute

JANUARY 4, 2011

5 Most Popular Blog Posts Content Marketing: How to get your subject matter experts on your corporate blog (7) Social Marketing: Twitter contest boosts followers 43% (6) Marketing Research: Cold, hard cash versus focus groups (4) Email Marketing: Improve deliverability by deleting subscribers? (4)

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

B2B Marketing Zone Posts

NOVEMBER 2, 2010

One component in sales team training is to perform a semiannual competitive assessment. Today I came across a comment from Adam Tinworth on the reignited debate, in certain UK circles at least, over whether bloggers can be legitimate journalists. Channel (72). Focus Group (5). read more. Online Marketing (52).

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Albacross

JULY 2, 2018

To start off with, make sure that your customers have easy access to your support channels. If you’re working on a new feature for your product, it might also be helpful to get your brand advocates to sit down in a focus group session. Providing them with social media training. You have to exceed their expectations.

Spending 40

Spending Lead Scoring Lead Ranking Budget Programs 40

Convince & Convert

SEPTEMBER 20, 2010

But yeah — a LOT of the blather about Twitter ignores the reality that it's just one of many channels you have to consider and/or include. but Twitter (or any other social media tool) is just one of many tactics and channels used in marketing communication. link] Sadie Harris Is Twitter for Business Even Worth the Trouble?

Twitter 145

Twitter CRM Business Paid Search Agency 145

Hubspot

OCTOBER 18, 2011

Determine what the half-life of your marketing channels is. You will not interrupt my train of thought. I don't really have trains of thought. And the reason I'm bringing this up, is that your marketing all the channels that you use, all the sources of your marketing have a half-life. As you SEO, so shall ye reap.

Inbound Marketing 28

Inbound Marketing Paid Content B to B Lead Scoring 28