markempa

DECEMBER 30, 2008

In the end, the team’s analysis showed a dramatic correlation between the use of social media channels and the growth of the company’s Web traffic and leads. Those stories generated links from other industry blogs and articles in major trade publications.     Created a LinkedIn group.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

Webbiquity

DECEMBER 21, 2010

Marketers no longer have to rely on expensive, contrived focus groups; social media provides a vastly larger, richer, more real-world source of information. Customers are increasingly seeking support through social media channels, as well as complaining via social media about poor product and service experiences.

Social Media 100

Social Media Media Business Paid Search Agency 100

WebMarketCentral

NOVEMBER 18, 2009

Last week I asked the question: will content marketing kill trade publications ? Gordon Plutsky seems to answer in the affirmative, contending that marketers need to set up their own content distribution channels , bypassing the trade media. Bloggers could do this independently, but few have the resources to do a thorough job.

Social Media 20

Social Media Aggregators Thought Leadership Media 20

Convince & Convert

APRIL 1, 2010

The YouTube channel is barely mentioned on Facebook. I totally agree that repurposing content across social networking platforms is a necessity, and that saying what you mean and meaning what you say across every channel is very important. The videos aren’t annotated to drive traffic to Facebook.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. This stricture can refer to the fairly traditional practice among many publishers of covering their own conferences and trade shows. Channel (72). Focus Group (5). Online Marketing (52).

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Single Grain

AUGUST 7, 2019

Invest in one-on-one interviews : If you have the budget to do so, investing in focus groups or one-on-one interviews with your existing customers can provide great data for your buyer personas. 4) Use Buyer Personas to Find the Perfect Marketing Channel. fashion bloggers like Victoria McGrath , Jenn Im or Lydia Rose ).

Buyer Personas 111

Buyer Personas Template Top of Funnel Work Management 111