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How to measure 5 popular social media channels

Online Marketing Institute

Blogger outreach A key component to many, if not most, social media campaigns are blogger outreach programs. Measuring your success isn’t too difficult, either when you ask: How many bloggers wrote about you? How much product did you have to provide for bloggers versus how many sales did you receive?

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How to Hire a CMO Who Is a Perfect Fit for Your Company

Single Grain

It uncovers the market demand, user problems, major product competitors, customer reviews, and it identifies the channels for customer acquisition. Market research can be of two types, namely qualitative and quantitative research: Qualitative research involves conducting focus groups and one-on-one interviews.

CMO 52
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Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011

Hubspot

Determine what the half-life of your marketing channels is. And the reason I'm bringing this up, is that your marketing all the channels that you use, all the sources of your marketing have a half-life. For instance, they may be a blogger and they just happen to love your stuff. They grew up on SMS and Facebook messaging.