Convince & Convert

APRIL 1, 2010

The YouTube channel is barely mentioned on Facebook. In my opinion, this is the difference between good or great. I totally agree that repurposing content across social networking platforms is a necessity, and that saying what you mean and meaning what you say across every channel is very important.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

WebMarketCentral

NOVEMBER 18, 2009

Gordon Plutsky seems to answer in the affirmative, contending that marketers need to set up their own content distribution channels , bypassing the trade media. If buyers are asked whether they have a more positive opinion of vendor A or vendor B, they are far more likely to answer honestly to an independent source than to a vendor.

Social Media 20

Social Media Aggregators Thought Leadership Media 20

Single Grain

JULY 6, 2021

It uncovers the market demand, user problems, major product competitors, customer reviews, and it identifies the channels for customer acquisition. Market research can be of two types, namely qualitative and quantitative research: Qualitative research involves conducting focus groups and one-on-one interviews.

CMO 52

CMO Paid Content Paid Search Agency Work Management 52

Online Marketing Institute

JANUARY 4, 2011

5 Most Popular Blog Posts Content Marketing: How to get your subject matter experts on your corporate blog (7) Social Marketing: Twitter contest boosts followers 43% (6) Marketing Research: Cold, hard cash versus focus groups (4) Email Marketing: Improve deliverability by deleting subscribers? (4)

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Convince & Convert

MARCH 3, 2010

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. Keep Score Social media metrics are widely available, but require effort and integration to be gathered and analyzed successfully.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Today I came across a comment from Adam Tinworth on the reignited debate, in certain UK circles at least, over whether bloggers can be legitimate journalists. There are lots of opinions of the value of this calculation on both sides of the argument. Channel (72). Focus Group (5). Is a Blog Just a Container?

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Convince & Convert

SEPTEMBER 20, 2010

But yeah — a LOT of the blather about Twitter ignores the reality that it's just one of many channels you have to consider and/or include. but Twitter (or any other social media tool) is just one of many tactics and channels used in marketing communication. link] Sadie Harris Is Twitter for Business Even Worth the Trouble?

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Twitter CRM Business Paid Search Agency 145