markempa

DECEMBER 30, 2008

Still not convinced that you should delve into social media? Maybe you think there’s no way to measure social media’s success. Here’s a case study that MarketingSherpa released earlier this month that follows one company through its social media adventure.     Created a LinkedIn group.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

Webbiquity

DECEMBER 21, 2010

Though business use of social media is rapidly increasing, many executives remain skeptical of its value. The bottom line is that while social media marketing definitely provides benefits (such as a higher conversion rate for organic search traffic ), it’s not generally effective as a direct promotion tool.

Social Media 100

Social Media Media Business Paid Search Agency 100

Convince & Convert

APRIL 1, 2010

But, the team does reference a series of social media outposts via a tiny murderers row of icons (my favorite is “Linkedin.coming soon&#. Consistency and Leverage I didn’t start out looking to slam the Timberwolves’ social media program. The YouTube channel is barely mentioned on Facebook. Your Web site.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

WebMarketCentral

NOVEMBER 18, 2009

Last week I asked the question: will content marketing kill trade publications ? Gordon Plutsky seems to answer in the affirmative, contending that marketers need to set up their own content distribution channels , bypassing the trade media. Conversation Aggregation. Not possible.

Social Media 20

Social Media Aggregators Thought Leadership Media 20

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Is social media creating a generation of cowards? &# My take on it may surprise you … and provide uncomfortable reading if you are a parent or social media junkie. Social media and leadership. Social media and leadership. What’s the Best Social Media Monitoring Tool? in the 1960s. in the 1960s. I like Mitch.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Single Grain

AUGUST 7, 2019

Invest in one-on-one interviews : If you have the budget to do so, investing in focus groups or one-on-one interviews with your existing customers can provide great data for your buyer personas. How to Build a Social Media Marketing Conversion Funnel. 4) Use Buyer Personas to Find the Perfect Marketing Channel.

Buyer Personas 111

Buyer Personas Template Top of Funnel Work Management 111