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How to measure 5 popular social media channels

Online Marketing Institute

Although brand awareness is certainly a measurement gauge for social media, its success should not only be measured by resulting brand awareness. Social media can offer some very accurate metrics for ROI. Blogger outreach A key component to many, if not most, social media campaigns are blogger outreach programs.

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How to Hire a CMO Who Is a Perfect Fit for Your Company

Single Grain

It uncovers the market demand, user problems, major product competitors, customer reviews, and it identifies the channels for customer acquisition. Market research can be of two types, namely qualitative and quantitative research: Qualitative research involves conducting focus groups and one-on-one interviews. Copywriting.

CMO 52
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Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011

Hubspot

Determine what the half-life of your marketing channels is. So, everyone that's got a social media account and you're doing marketing and you have a blog, you will kind of tweet out a link to your blog post, right? And they're just funny cartoons about marketing and social media. Dan is our resident social media scientist.