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Trending Sources

The hidden costs of social media conversation

grow - Practical Marketing Solutions

So how did we get hung up on the social media “conversation” as a goal of its own? What is the future of the social media “conversation?” So the idea that social media conversation is revolutionary is untrue. This was the Golden Age of polling and focus groups.

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Seven Ways to Use Social Media for Business

Webbiquity

Though business use of social media is rapidly increasing, many executives remain skeptical of its value. Rather than trying to force the proverbial square peg into a round hole by using social media in ways it’s not effective, take a broader view of the business benefits it offers.

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10 Steps to Create A Content Marketing Blueprint For Small Business

Blue Focus Marketing

Listen to conversations about your brand in social media ; it’s better than a focus group. Use this information to discover how to set the direction and focus of your small business brand. Social media forces you to think differently.

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34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity

It’s Google’s latest attempt at social media, and they finally got it right. So what do organizations need to know about Google’s latest foray into social media? Getting Your Small Business Ready for Google+ by Blue Focus Marketing.

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10 Marketing Techniques for Content Marketers from Traditional Advertising

Writtent

As HubSpot blogger Dan Lyons points out, it’s not like the situation is going to improve next quarter, either. They weren’t cheap to run, but it’s safe to assume that thousands of terrible marketing ideas were diverted when a focus group reacted poorly.

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Employee Byte: Insourcing Your Social PR

WindMill Networking

In this digital era, I’m often surprised how conventional wisdom continues to emphasize journalists (and now bloggers) as an organization’s primary stakeholders or publics for “ earned media.” This is a perfect example of employee-generated “earned media.”

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How to use social media for lead generation

B2B Lead Generation Blog

Still not convinced that you should delve into social media? Maybe you think there’s no way to measure social media’s success. Here’s a case study that MarketingSherpa released earlier this month that follows one company through its social media adventure. In the end, the team’s analysis showed a dramatic correlation between the use of social media channels and the growth of the company’s Web traffic and leads.     Created a LinkedIn group.

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4 Social Media Mining Metrics

Manhattan Marketing Maven

Social media potentially offers clues about customer mindsets, sensibilitities and brand affinity and awareness. The trick, in mining the flood of conversations, is to separate the abundant noise from the not-so-obvious signals and to analyze the yield in ways that offer marketers actionable intelligence to identify competitive strengths or vulnerabilities, shape messages, identify informal opinion leaders and influencers or suggest the best choice of media channels

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Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Maruggi is a frequent speaker and conducts workshop sessions on new media.

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Marketing Edge

Marketing Edge

Maruggi is a frequent speaker and conducts workshop sessions on new media. This is about marketers having the full spectrum of media at their disposal to communicate and add to that the ability to search all of those formats.

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Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Maruggi is a frequent speaker and conducts workshop sessions on new media.

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Marketing Edge

Marketing Edge

Maruggi is a frequent speaker and conducts workshop sessions on new media. He said it in a recent speech where he questioned whether marketers have a place in social media. He doesn’t even like the words social media! “Who said this is media?

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Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Maruggi is a frequent speaker and conducts workshop sessions on new media.

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Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Maruggi is a frequent speaker and conducts workshop sessions on new media. channel.

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Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Maruggi is a frequent speaker and conducts workshop sessions on new media.

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Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Maruggi is a frequent speaker and conducts workshop sessions on new media. Bottom line for Greg: Every company needs to have a deliberate social-media strategy.

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Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011

Hubspot

Determine what the half-life of your marketing channels is. So, everyone that's got a social media account and you're doing marketing and you have a blog, you will kind of tweet out a link to your blog post, right? And they're just funny cartoons about marketing and social media.

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Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Maruggi is a frequent speaker and conducts workshop sessions on new media. The media pundits are hot on this issue – Will people watch videos on a 2.5

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Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Maruggi is a frequent speaker and conducts workshop sessions on new media. vSocial : video hosting platform used in many user-generated social media campaigns.

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Blogs are Becoming the New Front Door for Prospects: Is Yours Open?

delicious b2bmarketing

I’ve been focusing on how the buyer experience and the sales. “With social media and blogging, it’s kind of changing that dynamic.&# Recruit multiple bloggers Effective blogs are updated frequently. I like the idea of recruiting multiple bloggers!

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Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Is social media creating a generation of cowards? &# My take on it may surprise you … and provide uncomfortable reading if you are a parent or social media junkie. Social media and leadership. Twitter success stories: Explaining the ROI of Twitter , October 11, 2010 Measurement and ROI are constant themes in the social media world. Bringing down the Twitter snobs , October 25, 2010 It seems that Mitch Joel and I are becoming the Social Media Odd Couple.

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