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| | ENGAGE
MARCH 4, 2013 Want to Influence Bloggers? Stop Begging and Start Blogging
Recent findings contained in Technorati Media’s 2013 Digital Influence Report shed some insight into how the seemingly magical world of digital influence works. Some of the results may sound surprisingly old-school: Blogs are the third-most likely online channel to influence purchase (after retail sites and brand sites). Will you take part in my focus group?
| | GROW - PRACTICAL MARKETING SOLUTIONS
SEPTEMBER 6, 2011 The hidden costs of social media conversation
So how did we get hung up on the social media “conversation” as a goal of its own? What What is the future of the social media “conversation?” Buyers and sellers looked each other in the eye, met, and spoke directly to each other without the filter of media, the positioning of marketing, the arrogance of advertising, or the shading of public relations. It’s not the goal.
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| | DELICIOUS B2BMARKETING
MAY 26, 2010 How to measure 5 popular social media channels
Although brand awareness is certainly a measurement gauge for social media, its success should not only be measured by resulting brand awareness. Social media can offer some very accurate metrics for ROI. Blogger outreach A key component to many, if not most, social media campaigns are blogger outreach programs. Measuring your success isn’t too difficult, either when you ask: How many bloggers wrote about you? How much product did you have to provide for bloggers versus how many sales did you receive? How often was your hashtag used?
| | WEBMARKETCENTRAL
NOVEMBER 18, 2009 How Trade Publications Can Capitalize on Content Marketing and Social Media
Gordon Plutsky seems to answer in the affirmative, contending that marketers need to set up their own content distribution channels , bypassing the trade media. Personally, I believe that trade pubs can continue to play an important role in the distribution of industry-specific, niche content to focused groups of readers due to several advantages they have over other channels.
| | B2B LEAD GENERATION BLOG
DECEMBER 30, 2008 How to use social media for lead generation
Still not convinced that you should delve into social media? Maybe you think there’s no way to measure social media’s success. Here’s a case study that MarketingSherpa released earlier this month that follows one company through its social media adventure. In the end, the team’s analysis showed a dramatic correlation between the use of social media channels and the growth of the company’s Web traffic and leads. Created a LinkedIn group. Modified press release strategy for blogger coverage.
| | WEBBIQUITY
DECEMBER 21, 2010 Seven Ways to Use Social Media for Business
Though business use of social media is rapidly increasing, many executives remain skeptical of its value. more recent study reported by Forbes stated that while “60% (of small businesses surveyed) credit social media with positively impacting their businesses…(only) 36% have attracted new business as a result of their social media efforts.. Share this on Bebo.
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BLUE FOCUS MARKETING 10 Steps to Create A Content Marketing Blueprint For Small Business
| SUNDAY, DECEMBER 9, 2012
Listen to conversations about your brand in social media
; it’s better than a focus group
. Use this information to discover how to set the direction and focus
of your small business brand. Channels
: Make sure your story plays consistently well in each channel
, and that your brand voice stands out. Triberr: this is the social content distribution platform that connects communities of bloggers
who will read and share content distributed by members of their “tribes.”. Social media
forces you to think differently. MORE >>
MANHATTAN MARKETING MAVEN 4 Social Media Mining Metrics
| TUESDAY, JUNE 15, 2010
potentially offers clues about customer mindsets, sensibilitities and brand affinity and awareness. The trick, in mining the flood of conversations, is to separate the abundant noise from the not-so-obvious signals and to analyze the yield in ways that offer marketers actionable intelligence to identify competitive strengths or vulnerabilities, shape messages, identify informal opinion leaders and influencers or suggest the best choice of media channels
. Mining social media
cannot be fully automated. But the trolling can be. MORE >>
WEBBIQUITY 34 (of the) Best Google+ Tips, Tactics and Guides of 2011
| THURSDAY, FEBRUARY 23, 2012
It’s Google’s latest attempt at social media
, and they finally got it right. So what do organizations need to know about Google’s latest foray into social media
? Getting Your Small Business Ready for Google+ by Blue Focus
Marketing. Mark Burgess explains how small business can build trust and creatively use circles on Google+ (“This insight [that people prefer to share specific information with specific groups
of friends or followers] led to the creation of Google+ circles, a major differentiator between Google+ and Facebook. ”). MORE >>
DELICIOUS B2BMARKETING Blogs are Becoming the New Front Door for Prospects: Is Yours Open?
| TUESDAY, JANUARY 4, 2011
Personal Branding: The five elements of being seen as a thought leader through crowdsourcing Marketing Research: Cold, hard cash versus focus groups
Social Marketing: Twitter contest boosts followers 43% Online Marketing: Cyber Monday reactions from 17 of your consumer marketing peers Archives January 2011 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001 2000 Sherpa Bloggers
Adam T. I’ve been focusing
on how the buyer experience and the sales. “With social media
and blogging, it’s kind of changing that dynamic. Tip #2. Tip #3. MORE >>
B2B MARKETING ZONE POSTS Top 56 B2B Marketing Posts October 2010
| TUESDAY, NOVEMBER 2, 2010
Is social media
creating a generation of cowards? &# My take on it may surprise you … and provide uncomfortable reading if you are a parent or social media
junkie. Social media
and leadership. Twitter success stories: Explaining the ROI of Twitter , October 11, 2010 Measurement and ROI are constant themes in the social media
world. Bringing down the Twitter snobs , October 25, 2010 It seems that Mitch Joel and I are becoming the Social Media
Odd Couple. What’s the Best Social Media
Monitoring Tool? What is Social Media
’s Next Big Thing? MORE >>
- Tumblr's Advertising Challenge MANHATTAN MARKETING MAVEN | MONDAY, MAY 6, 2013
- Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011 HUBSPOT | TUESDAY, OCTOBER 18, 2011
- Is emotion measuring technology getting too personal? New ways. E-STORM | MONDAY, APRIL 11, 2011
- Marketing Edge MARKETING EDGE | WEDNESDAY, OCTOBER 19, 2005
- Marketing Edge MARKETING EDGE | FRIDAY, MAY 4, 2007
- Marketing Edge MARKETING EDGE | THURSDAY, JULY 12, 2007
- Marketing Edge MARKETING EDGE | TUESDAY, AUGUST 28, 2007
- Marketing Edge MARKETING EDGE | SATURDAY, SEPTEMBER 29, 2007
- Marketing Edge MARKETING EDGE | MONDAY, OCTOBER 1, 2007
- Marketing Edge MARKETING EDGE | TUESDAY, NOVEMBER 27, 2007
- Marketing Edge MARKETING EDGE | MONDAY, DECEMBER 17, 2007
- Marketing Edge MARKETING EDGE | WEDNESDAY, NOVEMBER 19, 2008
- Marketing Edge MARKETING EDGE | FRIDAY, JANUARY 2, 2009
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