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The hidden costs of social media conversation

grow - Practical Marketing Solutions

Whether you work for a company, a hospital, a university, or a non-profit, peel the onion enough and it all gets down to marketing and money.  So how did we get hung up on the social media “conversation” as a goal of its own?  What What is the future of the social media “conversation?”  And is it really a conversation at all …. This was the Golden Age of polling and focus groups.

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Seven Ways to Use Social Media for Business

Webbiquity

Though business use of social media is rapidly increasing, many executives remain skeptical of its value. more recent study reported by Forbes stated that while “60% (of small businesses surveyed) credit social media with positively impacting their businesses…(only) 36% have attracted new business as a result of their social media efforts.&#. Share this on Bebo.

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How to measure 5 popular social media channels

delicious b2bmarketing

Although brand awareness is certainly a measurement gauge for social media, its success should not only be measured by resulting brand awareness. Social media can offer some very accurate metrics for ROI. Blogger outreach A key component to many, if not most, social media campaigns are blogger outreach programs. Measuring your success isn’t too difficult, either when you ask: How many bloggers wrote about you? How much product did you have to provide for bloggers versus how many sales did you receive? How often was your hashtag used?

10 Steps to Create A Content Marketing Blueprint For Small Business

Blue Focus Marketing

Listen to conversations about your brand in social media ; it’s better than a focus group. Use this information to discover how to set the direction and focus of your small business brand. Channels: Make sure your story plays consistently well in each channel, and that your brand voice stands out. 8. Social media forces you to think differently.

34 (of the) Best Google+ Tips, Tactics and Guides of 2011

Webbiquity

It’s Google’s latest attempt at social media, and they finally got it right. So what do organizations need to know about Google’s latest foray into social media? Getting Your Small Business Ready for Google+ by Blue Focus Marketing. 12 Google+ Marketing Tips From the Pros by Social Media Examiner. It’s the fastest-growing social network ever.

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How Trade Publications Can Capitalize on Content Marketing and Social Media

WebMarketCentral

Gordon Plutsky seems to answer in the affirmative, contending that marketers need to set up their own content distribution channels , bypassing the trade media. Personally, I believe that trade pubs can continue to play an important role in the distribution of industry-specific, niche content to focused groups of readers due to several advantages they have over other channels.

Tumblr's Advertising Challenge

Manhattan Marketing Maven

  The content categories aren’t channels per se just convenient ways to find blogs to follow. Each of the 29 million users follows a different set of bloggers for 29 million different reasons and nobody has crunched the numbers to determine what the patterns and affinities might be.    As a focus group of one, for me Tumblr is a diversion; a time waster filled with startling images of people, places and things that I don’t see on Facebook.   Tumblr faces the classic social media paradox. One in eight used a mobile device to tumble. 

Employee Byte: Insourcing Your Social PR

WindMill Networking

In this digital era, I’m often surprised how conventional wisdom continues to emphasize journalists (and now bloggers) as  an organization’s primary stakeholders or publics  for “ earned media.” Not to diminish the importance of when this type of earned media is successfully achieved ; rather, this is a pragmatic point of view on how often it will happen.

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How to use social media for lead generation

B2B Lead Generation Blog

Still not convinced that you should delve into social media? Maybe you think there’s no way to measure social media’s success. Here’s a case study that MarketingSherpa released earlier this month that follows one company through its social media adventure. In the end, the team’s analysis showed a dramatic correlation between the use of social media channels and the growth of the company’s Web traffic and leads.     Created a LinkedIn group.     Modified press release strategy for blogger coverage.

10 Marketing Techniques for Content Marketers from Traditional Advertising

Writtent

The Wall Street Journal recently named advertising and promotion management the “fastest disappearing” jobs in the US.  As HubSpot blogger Dan Lyons points out, it’s not like the situation is going to improve next quarter, either. They weren’t cheap to run, but it’s safe to assume that thousands of terrible marketing ideas were diverted when a focus group reacted poorly.

4 Social Media Mining Metrics

Manhattan Marketing Maven

Social media potentially offers clues about customer mindsets, sensibilitities and brand affinity and awareness. The trick, in mining the flood of conversations, is to separate the abundant noise from the not-so-obvious signals and to analyze the yield in ways that offer marketers actionable intelligence to identify competitive strengths or vulnerabilities, shape messages, identify informal opinion leaders and influencers or suggest the best choice of media channels.  Mining social media cannot be fully automated.    But the trolling can be.

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Maruggi is a frequent speaker and conducts workshop sessions on new media. You are your own media outlet, create a channel like blip.tv, blog, podcast, slide share, and make it easy for users to share with others. What should I do? Why clients?

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do? Deadline for comments is August 31.

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Maruggi is a frequent speaker and conducts workshop sessions on new media. What should I do? For more information or to discuss your business challenges and goals, e-mail him. In Minnesota there are more than enough printers to go around.

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. He doesn’t even like the words social media! Imagine that.

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Maruggi is a frequent speaker and conducts workshop sessions on new media. channel. will continue to be a guide to great video from Brightcove media and business partners. What should I do? Watch what Disney does. Dear Brightcove.TV Brightcove.TV

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Maruggi is a frequent speaker and conducts workshop sessions on new media. Customers, prospects, investors, media, analysts, and social-network communities are all potential audiences that can affect the company’s brand perception, sales and exposure.

RSS 2

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Maruggi is a frequent speaker and conducts workshop sessions on new media. Subscribe to our podcast « Printers expand as channel for marketers “Don’t Touch That Dial!&# What should I do? Web 2.0 Nothing against Aunt Mildred.

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Maruggi is a frequent speaker and conducts workshop sessions on new media. Bottom line for Greg: Every company needs to have a deliberate social-media strategy. What should I do? Hmmm, my parents would think so. Well, you’ve come to the right place.

Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011

Hubspot

Determine what the half-life of your marketing channels is. So, everyone that's got a social media account and you're doing marketing and you have a blog, you will kind of tweet out a link to your blog post, right? And they're just funny cartoons about marketing and social media. Dan is our resident social media scientist. We're going to transition into social media.

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Maruggi is a frequent speaker and conducts workshop sessions on new media. The media pundits are hot on this issue – Will people watch videos on a 2.5 What should I do? His column on the video iPod set off a firestorm of comments. inch screen?

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Maruggi is a frequent speaker and conducts workshop sessions on new media. What is striking to me is how many different ways video is being used on the Web; some technologies offer overlapping capabilities, and others are focused on a specific niche.

Blogs are Becoming the New Front Door for Prospects: Is Yours Open?

delicious b2bmarketing

Personal Branding: The five elements of being seen as a thought leader through crowdsourcing Marketing Research: Cold, hard cash versus focus groups Social Marketing: Twitter contest boosts followers 43% Online Marketing: Cyber Monday reactions from 17 of your consumer marketing peers Archives January 2011 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001 2000 Sherpa Bloggers Adam T.

Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

Is social media creating a generation of cowards? October 10, 2010 I’ve been asked about my perspective on Malcom Gladwell’s article, “ Small change: Why the revolution will not be tweeted.&#   My take on it may surprise you … and provide uncomfortable reading if you are a parent or social media junkie. Social media and leadership. Twitter success stories: Explaining the ROI of Twitter , October 11, 2010 Measurement and ROI are constant themes in the social media world.  What’s the Best Social Media Monitoring Tool? What is Social Media’s Next Big Thing?

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