| |  Blogger + Channel + Focus Group + Media | 24 articles |
| Page 1 of 1 | Previous | Next | ENGAGE MARCH 4, 2013  Want to Influence Bloggers? Stop Begging and Start Blogging Recent findings contained in Technorati Media’s 2013 Digital Influence Report shed some insight into how the seemingly magical world of digital influence works. Some of the results may sound surprisingly old-school: Blogs are the third-most likely online channel to influence purchase (after retail sites and brand sites). Will you take part in my focus group? | GROW - PRACTICAL MARKETING SOLUTIONS SEPTEMBER 6, 2011  The hidden costs of social media conversation So how did we get hung up on the social media “conversation” as a goal of its own? What What is the future of the social media “conversation?” Buyers and sellers looked each other in the eye, met, and spoke directly to each other without the filter of media, the positioning of marketing, the arrogance of advertising, or the shading of public relations. It’s not the goal. | | | | | |
| DELICIOUS B2BMARKETING MAY 26, 2010 How to measure 5 popular social media channels Although brand awareness is certainly a measurement gauge for social media, its success should not only be measured by resulting brand awareness. Social media can offer some very accurate metrics for ROI. Blogger outreach A key component to many, if not most, social media campaigns are blogger outreach programs. Measuring your success isn’t too difficult, either when you ask: How many bloggers wrote about you? How much product did you have to provide for bloggers versus how many sales did you receive? How often was your hashtag used? | WEBMARKETCENTRAL NOVEMBER 18, 2009  How Trade Publications Can Capitalize on Content Marketing and Social Media Gordon Plutsky seems to answer in the affirmative, contending that marketers need to set up their own content distribution channels , bypassing the trade media. Personally, I believe that trade pubs can continue to play an important role in the distribution of industry-specific, niche content to focused groups of readers due to several advantages they have over other channels. | B2B LEAD GENERATION BLOG DECEMBER 30, 2008 How to use social media for lead generation Still not convinced that you should delve into social media? Maybe you think there’s no way to measure social media’s success. Here’s a case study that MarketingSherpa released earlier this month that follows one company through its social media adventure. In the end, the team’s analysis showed a dramatic correlation between the use of social media channels and the growth of the company’s Web traffic and leads. Created a LinkedIn group. Modified press release strategy for blogger coverage. | WEBBIQUITY DECEMBER 21, 2010  Seven Ways to Use Social Media for Business Though business use of social media is rapidly increasing, many executives remain skeptical of its value. more recent study reported by Forbes stated that while “60% (of small businesses surveyed) credit social media with positively impacting their businesses…(only) 36% have attracted new business as a result of their social media efforts.&#. Share this on Bebo. | | | | | | | |
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BLUE FOCUS MARKETING | SUNDAY, DECEMBER 9, 2012  10 Steps to Create A Content Marketing Blueprint For Small Business
Listen to conversations about your brand in social media ; it’s better than a focus group. Use this information to discover how to set the direction and focus of your small business brand. Channels: Make sure your story plays consistently well in each channel, and that your brand voice stands out. Triberr: this is the social content distribution platform that connects communities of bloggers who will read and share content distributed by members of their “tribes.”. Social media forces you to think differently. MORE >> -
MANHATTAN MARKETING MAVEN | TUESDAY, JUNE 15, 2010 4 Social Media Mining Metrics
Social media potentially offers clues about customer mindsets, sensibilitities and brand affinity and awareness. The trick, in mining the flood of conversations, is to separate the abundant noise from the not-so-obvious signals and to analyze the yield in ways that offer marketers actionable intelligence to identify competitive strengths or vulnerabilities, shape messages, identify informal opinion leaders and influencers or suggest the best choice of media channels. Mining social media cannot be fully automated. But the trolling can be. MORE >> -
WEBBIQUITY | THURSDAY, FEBRUARY 23, 2012  34 (of the) Best Google+ Tips, Tactics and Guides of 2011
It’s Google’s latest attempt at social media, and they finally got it right. So what do organizations need to know about Google’s latest foray into social media? Getting Your Small Business Ready for Google+ by Blue Focus Marketing. Mark Burgess explains how small business can build trust and creatively use circles on Google+ (“This insight [that people prefer to share specific information with specific groups of friends or followers] led to the creation of Google+ circles, a major differentiator between Google+ and Facebook. ”). MORE >> -
DELICIOUS B2BMARKETING | TUESDAY, JANUARY 4, 2011  Blogs are Becoming the New Front Door for Prospects: Is Yours Open?
Personal Branding: The five elements of being seen as a thought leader through crowdsourcing Marketing Research: Cold, hard cash versus focus groups Social Marketing: Twitter contest boosts followers 43% Online Marketing: Cyber Monday reactions from 17 of your consumer marketing peers Archives January 2011 2011 2010 2009 2008 2007 2006 2005 2004 2003 2002 2001 2000 Sherpa Bloggers Adam T. I’ve been focusing on how the buyer experience and the sales. “With social media and blogging, it’s kind of changing that dynamic.&# Tip #2. Tip #3. MORE >> -
B2B MARKETING ZONE POSTS | TUESDAY, NOVEMBER 2, 2010 Top 56 B2B Marketing Posts October 2010
Is social media creating a generation of cowards? &# My take on it may surprise you … and provide uncomfortable reading if you are a parent or social media junkie. Social media and leadership. Twitter success stories: Explaining the ROI of Twitter , October 11, 2010 Measurement and ROI are constant themes in the social media world. Bringing down the Twitter snobs , October 25, 2010 It seems that Mitch Joel and I are becoming the Social Media Odd Couple. What’s the Best Social Media Monitoring Tool? What is Social Media’s Next Big Thing? MORE >>
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