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Elements of a Successful Online Sweepstakes

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To reach new audiences, connect with bloggers, tweeters, and page moderators who might be interested in sharing an awesome giveaway. For another creative approach, consider a partnership for a co-branding campaign with an influential blogger. As an added dimension, seek out channels that publicize contests.

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How to Build a Dialogue With Your Audience by Listening

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And between social media and all of the other tools and channels that exist today to connect with your industry, there’s no excuse for not knowing what’s dominating the conversations that are happening in your industry. Use the information you’ve found from Google Trends and BuzzSumo to turn your inbox into a powerful listening channel.

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The Trick to Increased Revenue: Better Sales Lead Qualification Criteria

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These are leads that have shown a direct interest in your product/service through a specific marketing channel. Maybe they’re a blogger who is writing for a competitor. This is a little different than a marketing qualified lead, or “MQL.” So MQLs are good, however, SQLs are better. Perhaps they’re a college kid writing a paper.

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SnapWrap: What’s Hot in Marketing This Week?

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Hiring a guest blogger both allows for a fresh perspective on your site, and frees you up to focus on creating different kinds of content for your audience. Try exploring less traditional channels, like the comment sections on either your blog or a blog that you frequently read. .

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Klout Brand Squads: The future of brand influence?

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Other bloggers and sources have drawn the comparison of Klout Brand Squads to Facebook Brand Pages, though this isn't exactly like that. ?With Klout sees this as an opportunity to become the channel that people look to when determining who it is that matters in relation to a brand. ?Those Now, Klout is?

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Six Thanksgiving Blog Post Themes to Be Thankful For

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What blogger wouldn't want a Black Friday stampede of traffic to his or her site? The fun events of Thanksgiving are almost as universal and relatable as the spirit of thanks itself, so it only makes sense to channel interesting content into a favorite Thanksgiving-themed event post.

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How to Leverage Your Facebook Fan Page Welcome Tab

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Custom landing pages are also helpful for advertising products or ongoing marketing campaigns: they can help spread the word to new audience channels through Facebook. Beyond Facebook, creative apps may generate media attention and press coverage from marketers and bloggers, which is helpful for reputation-building.