Biznology

AUGUST 6, 2012

Blogger Outreach. For a large swath of the keyword landscape, the best and brightest bloggers have a lot of domain authority. Still, you probably need media relations to reach out to bloggers, and getting them to link to your pages in this fashion can be tricky. It will pay dividends in blogger outreach.

Google 80

Google Ad Building Domain Blogger 80

Biznology

MAY 6, 2014

Amateur radio reminds me of what it was like being a blogger in the late 90s using tools like Greymatter , Zope , and Pyra Labs (pre-Blogger). It took me a while to register the importance of my long tail blogger outreaches. Conversion Carries Across Channels and Platforms. Numbers matter. as the average conversion rate.

Social Media 80

Social Media Media Internet Marketing Blogger 80

Biznology

JULY 26, 2011

I am in the middle of guiding some new bloggers over at Marketing Conversation. What I mean is that my bloggers tend to write based on a lot of assumed context. your sales channel needs to be contained not only in that blog post but. Image by quinn.anya via Flickr. by Chris Abraham. on how to blog most effectively.

RSS 80

RSS Blogger Paid Search Agency Aggregators 80

Biznology

NOVEMBER 8, 2012

And bloggers , of course, need to know what words their audiences use to describe their pain points. IBM also produces every kind of marketing and communications asset you can think of related to the event across the major channels: Paid: TV ads, print ads, banner ads, iPad mobile ads, paid search. But that’s extremely unlikely.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Biznology

OCTOBER 7, 2015

Every blogger knows the challenge of finding topics to write about. Depending on the word you search, you might see the keyword searches from other popular websites such as eBay, the Weather Channel, or Netflix. Today, this blog will share some tips and tools about where to find current topics and fuel ideas for writing. Google Trends.

Tools 80

Tools Generation Wikipedia Keywords 80

Biznology

AUGUST 14, 2012

Big business has adopted many of the tools of the digital age, but it hasn’t gone native — it doesn’t need to: big money doesn’t need digital to do big business — it’s just cream: an additional channel for additional revenue. “But where,” you ask.

Ning 80

Ning Best Practices Enterprise Management Social Media 80

Biznology

JANUARY 12, 2015

The two most popular blogging platforms are WordPress and Blogger. Your blog can be a tie in between other social channels. Writing a blog post is much like writing a Word document and can always be edited, even after publishing. Blogging is free or very low cost. Both are completely free and easy to use.

Business Blogging 80

Business Blogging Activities Business Landing Pages 80

Biznology

JANUARY 17, 2012

To become a channel of primary, secondary, and tertiary influence that result in your members sharing your content on their walls, resulting on an organic growth, ultimately snowballing into massive conversions and stellar online sales.

Social Media 80

Social Media Social Marketing Media Long Tail Marketing 80

Biznology

JANUARY 29, 2013

To become a channel of primary, secondary, and tertiary influence that result in your members sharing your content on their walls, resulting on an organic growth, ultimately snowballing into massive conversions and stellar online sales.

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Biznology

JUNE 26, 2012

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I may well be mistaken. ” I quickly responded, “Funny.

Blogger 80

Blogger Outreach PR Media 80

Biznology

MARCH 23, 2012

In a nutshell, the company is now providing a more in-depth look at the impact of social channels beyond the usual checking off of likes, followers, friends or whatever else online connections are called these days. What I see as the REAL bonus for Google lies in exactly which social media sources are receiving a deep dive in analytics.

Marketing Analytics Tools 80

Marketing Analytics Tools Google Analytics Digg 80

Biznology

JULY 2, 2013

Are they bloggers? That said, it’s very rare that these relationships fall into your lap; and, while your foraging skills may very well build your reputation, and while your trapping skills may similarly build your sales and marketing channels, it will be your hunting skills that will allow you to bring home long-term clients.

Social Media 80

Social Media Social Marketing Skype Media 80

Biznology

OCTOBER 11, 2010

An independent blogger could potentially be more influential than a New York Times columnist, and the role of editors in identifying and promoting relevant content would be seeing their last days. In the early days of Web 2.0 Robert Scoble has recently compiled a list of "The Seven Needs of Real-Time Curators".

Curation 80

Curation Web 2.0 Digg Barriers 80

Biznology

JANUARY 10, 2012

Last week, I explained how to succeed with B-list bloggers, but maybe some of you aren’t convinced. So, this week, I want to draw an analogy to successful Google AdWords approaches so that you can see how to apply that same technique to blogger outreach. Long-tail blogger outreach is like long-tail Google AdWords advertising.

Long Tail Marketing 80

Long Tail Marketing Adwords Blogger Paid Content 80

Biznology

OCTOBER 21, 2014

If you don’t have any particular people you need to reach, you just need to kiss a lot of frogs; however, if you have a list of top-influencers that your client demands, you need to channel your inner political operative and become 300% more aggressive, persistent, and creative then you’re probably comfortable with.

Advertising Agencies 80

Advertising Agencies Public Relations PR Ideal Customer Profiles 80

Biznology

JUNE 21, 2016

If you have widgets to hand out to bloggers, YouTubers , Instagrammers, and top Vine, SnapChat , and Periscope rockstars , but you’d better be ready for some serious noes. A rate card is generally the way a smart blogger or online influencer says no. Well, you can. Oh, you’ll also get lots of request for money.

Demand 145

Demand Media Blogger Public Relations 145

Biznology

SEPTEMBER 10, 2013

Read more… Blogger outreach is scary — I am still surprised that many companies don’t do blogger outreach, even today. Simply put, blogger outreach is scary. In many cases, the bad experiences that many agencies blame on the rudeness of the blogger is square on the agency’s shoulders. For real effect.

Social Media 80

Social Media Social Marketing Media Paid Search Agency 80

Biznology

FEBRUARY 21, 2017

” Well, it took forever but campaign-focused, product-focused, marketing-channel, and product-focused domain purchases seem to be the easiest way to do it. They’ve always given viewers unique promo codes 800-numbers, and “tell the operator you saw us on WXYZ.” It’s short and dedicated to the one page.

Domain 153

Domain Buy Service Product 153

Biznology

MAY 9, 2017

We also recognize that most every message board registration, Twitter-handle, Facebook wall , every single channel on YouTube and profile on Instagram represents a beautiful child of God and not just a Klout score or a sticky metric or an Influencer Score or a follower/friend/subscriber count or even an engagement.

Advertising Agencies 178

Advertising Agencies Paid Search Agency Youtube Internet Marketing 178

Biznology

AUGUST 2, 2016

He had a central website, of course, but it’s only a hub for his massively successful YouTube channel , his Twitter following , his Facebook posse , and his fans on Insta ! 2) you can always lead that you’re a fellow blogger and include all of your mad social media and blog bonafides in your pitch.

Work Management 80

Work Management Marketing Management Youtube Advertising Agencies 80

Biznology

SEPTEMBER 23, 2014

My presentation is titled Blogger Outreach Case Study: How I Activated Hundreds of Bloggers for Mizuno Running. See what we did to engage and activate hundreds of bloggers, from the top 100 running bloggers down the every single blogger who self-identified with being a Runner.” Long Tail Blogger Outreach.

Long Tail Marketing 80

Long Tail Marketing Case Studies Case Study Outreach 80

Biznology

JUNE 14, 2016

So, since blogger outreach is at the top of mind, I thought I would talk a little bit about the tools of the trade — what we use to stoke excitement about our clients! Check, check, check, check, and check! Traackr — I have been lusting after this app for years and finally have access to its tools. Thanks for reading this far!

Tools 80

Tools Godaddy Long Tail Marketing Marketing Analytics Tools 80

Biznology

JANUARY 7, 2014

A majority of my revenue is generated from blogger outreach, namely long-tail and deep-dive, outreach that extends all the way into the thousands of bloggers. As part of the client service work on behalf of my clients I have engaged with many thousands of bloggers over the last decade. Start a YouTube Channel today!

Fulfillment 80

Fulfillment Blogger Advertising Agencies Paid Search Agency 80

Biznology

OCTOBER 18, 2011

This commonly-held belief, that earned inbound marketing is well-nigh impossible, has caused “fickle and unreliable” bloggers and influencers to be avoided in place of predictable but artificial inbound marketing. She believes that hundreds and thousands of bloggers were at my bidding, awaiting my call. No, not at all.

Inbound Marketing 80

Inbound Marketing Blogger Wikipedia Work Management 80

Biznology

JULY 6, 2016

As with influencers, inviting guest bloggers to post applicable content on your site can drive traffic and increase brand exposure as well. You will build your network best by cultivating relationships, sharing others’ content, and interacting on your social channels. Building and maintaining a hearty online network is key.

Adsense 151

Adsense Content Marketing Content Paid Search Agency 151

Biznology

DECEMBER 30, 2014

My webinars generally deal with social media marketing, online reputation management, search engine marketing, and blogger and influencer outreach. Bonus: I have new content for my YouTube Channel and Slideshare collection every single time (and Slideshare is LinkedIn and YouTube is Google, right?). Your first step?

Ad Building 80

Ad Building Brand Identity Branding Youtube 80

Biznology

JANUARY 31, 2014

For instance, I’ve stopped accepting guest bloggers at my blog altogether unless they’re people I’ve explicitly invited to post. It doesn’t matter if they’re bloggers, “traditional” media, or something in between. Given Matt’s announcement, I don’t see that getting any easier.

SEO 80

SEO High Quality Lead Marketing & Strategy Lead Scoring 80

Biznology

JULY 1, 2014

Same thing with Blogger and blogs, social networks, Tumblr, and just about everywhere else online, including the Googlesphere. If you want to produce video content on YouTube, you’ll be required to create and build out a Google+ brand or business page for your YouTube Channel.

Paid Content 80

Paid Content Google Social Networks Youtube 80

Biznology

MARCH 19, 2013

I have been thinking about the posts of the most successful bloggers and social media sharers and I believe one of the things they all have in common is that they reveal of themselves just a little more openly and intimately than anyone else with a marketing agenda and a lot to lose. Related articles. Your social media.

Social Media 80

Social Media Advertising Agencies Paid Search Agency Blogger 80

Biznology

JUNE 29, 2010

MM: How do you deal with bloggers and other press who consistently leak product details, but get them wrong? The net is that the blogger wants to communicate the right information, because it is in their best interest to do so to maintain the respect of their readership.

Curation 80

Curation Microsite Merchandising Paid Search Agency 80

Biznology

NOVEMBER 13, 2012

That your appeal is so limited that investing in social media engagement or blogger outreach would be a shot in the dark? Tweet Are you or your clients convinced that your product or service is too niche for anyone to care about? Well, that’s not only a pity but patently wrong.

Advertising Agencies 80

Advertising Agencies Verticals PR Social Media 80

Biznology

MAY 13, 2013

Besides the hundreds of channels on cable TV, newsstands are still crammed with magazines and the radio in my car still picks up dozens of stations. The news media, it was believed, would be one of the first industries to be “disintermediated,” a multisyllabic word for “cutting out the middleman.”. As you know, the news media is not dead.

Media 80

Media Public Relations Disintermediation Work Management 80

Biznology

DECEMBER 23, 2013

The more channels you use, the more ways you have to connect to potential and existing customers. Blogging is obviously a great channel for content marketing. Once you’ve written a post, share it across all your social channels to reach a wider audience. Social Media. Google+: Again, photos speak a thousand words.

Content Marketing 80

Content Marketing Top of Funnel Content Paid Search Agency 80

Biznology

DECEMBER 19, 2017

I sat in an open-plan room occupying a former newsroom, spending all my days under cover, marketing on behalf of Sci-Fi Channel (now SyFy), Buena Vista (now Disney), TomTom, Paramount Pictures, Coca-Cola, McDonalds, Disney, Reebok, EA, RCA, and NBC. In my early and mid-thirties I worked for New Media Strategies (NMS).

Astroturfing 99

Astroturfing Paid Search Agency Communities Internet Marketing 99

Biznology

JUNE 12, 2013

Until social media and blogging democratized the creation and distribution of online content, companies relied only on company spokespeople, and it was easy to keep a lid on unofficial communications, because there were few channels. Remember: every social media interaction is also a media relations situation.

Paid Search Agency 80

Paid Search Agency Companies Social Media Social Networks 80

Biznology

OCTOBER 14, 2014

Bloggers are so 1996. Your goal isn’t becoming a writer or blogger. Next, start a blog. Yes, it’s a lot of work, it’s often ignored, you’ll totally want to bail and you’ll end up resenting it. People will laugh at you. So hashtag #lame. Always be willing to be smart for free. Do a social media land grab!

Social Media 80

Social Media Ad Building Media Godaddy 80

Biznology

AUGUST 8, 2012

They were always excited about it, but it required a lot more effort for them to stay connected than the 22-year-old that we hired right out of college to keep our social media channels pumping. This is the writer, blogger, podcaster, and videographer. This role works within channels to execute campaigns. Content producer.

Social Media 80

Social Media Media Work Management Wikipedia 80