6 Engagement Marketing Lessons from Successful Video Bloggers
Modern B2B Marketing
APRIL 4, 2016
Author: Elaine Ip If anyone has mastered the art of engaging an audience, it’s successful video bloggers (otherwise known as vloggers). Fashion and travel blogger Laureen Uy of Break My Style YouTube channel , who also co-hosts a fashion TV show in Manila, has learned how to address an audience of individuals effectively. That’s a lot of competition for vloggers. Treatment.
Blogger outreach is earned media PR, isn’t it?
JUNE 26, 2012
My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I may well be mistaken. That’s all well and good but it is not blogger outreach. ” (Wikipedia). Right?
The Ultimate List of Websites Every Blogger Should Bookmark
SEPTEMBER 10, 2015
All bloggers have a number of websites that they visit every single day. What are some of the best websites that all bloggers should add to their bookmark bar? 22 Websites Every Blogger Should Bookmark. What are your favorite websites to bookmark that help you be a more efficient blogger? That's exactly what bookmarks are for. But trust me, it's easy. Safari. Firefox.
Embrace the “One to One to Many” Approach by Working with Bloggers
MARCH 14, 2014
Working with bloggers not only embraces this strategy through the posts they write, but through their varied social media presences as well. Bloggers can be some of the most effective voices of your brand. Embrace the “One to One to Many” Approach by Working with Bloggers by Kristen Matthews - Maximize Social Business. Blogger Outreach b2b Blog blogger bloggers blogs channels chat content Facebook followers group LinkedIn Photo presence start strategy the social tips tweet updates Instead of running … Continue Reading.
5 Trends from New Blogger Survey That Probably Won't Surprise You
It's All About Revenue
SEPTEMBER 30, 2015
Orbit Media Services conducted a survey of over 1,000 bloggers for the second year in a row to see how this core content marketing tactic is changing. How Frequently are Bloggers Publishing? There are more bloggers that are blogging 2-6 times per week, although that number is down slightly from last year. What Media are Bloggers including in their Content?
[x+1] Origin Digital Marketing Hub Offers Cross-Channel Decision Management
Customer Experience Matrix
NOVEMBER 28, 2012
This was an early form of what now called a Data Management Platform (DMP), which one articulate blogger defined as “a very smart, very fast cookie warehouse with analytical firepower to crunch, de-duplicate, and integrate your data with any technology platform you desire.” Knowing this, you might suspect there are other real time decision management vendors with roots in Web marketing.
Earned media influencer marketing demands your awesome
JUNE 21, 2016
If you have widgets to hand out to bloggers, YouTubers , Instagrammers, and top Vine, SnapChat , and Periscope rockstars , but you’d better be ready for some serious noes. rate card is generally the way a smart blogger or online influencer says no. Long gone are the days when you can be lazy when it comes to blogger outreach and influencer marketing. That’s cool.
How the Long Tail AdWords Approach Works for Blogger Outreach
JANUARY 10, 2012
Last week, I explained how to succeed with B-list bloggers, but maybe some of you aren’t convinced. So, this week, I want to draw an analogy to successful Google AdWords approaches so that you can see how to apply that same technique to blogger outreach. When it comes to reaching out to bloggers online, there’s a lot you can learn from Google AdWords. Long-tail blogger outreach is like long-tail Google AdWords advertising. The same should be done with blogger outreach. These lessons map perfectly to blogger outreach. Image via CrunchBase.
Thrilled to be Mentioned in the Company of These Phenomenal B2B Bloggers
DECEMBER 30, 2013
DNN (formerly DotNetNuke) has posted a listing infographic of the Top 10 Blogs Every B2B Marketer Should Read. I was stunned and thrilled to be included with phenomenal bloggers like Jeremiah Owyang , Seth Godin , Ann Handley and Brian Solis. I’m assuming my position at the top of this infographic is a happy accident, because I don’t hold a candle to most of these people. In reality, I don’t blog very much at paulgillin.com anymore. Much of my recent work has appeared on the Profitecture blog. Here’s the infographic. Thanks to DNN for the very nice compliment!
Are You Interested in Becoming Social Media Writer? Start by Blogging
MARCH 10, 2014
Social Media Writing Blog blogger bloggers Blogging blogs Business channels content for your microblogging Privacy privacy settings professional Search engine optimization search engines Settings start start blogging time updates At one time, those who were interested in getting into writing were advised to begin by trying to get short stories published. Now, anyone who wants to be a social media writer can start blogging and subsequently gain an audience more quickly. To get into blogging, one needs to select from the many blogging platforms.
Rick Short Explains How to Turn Staff Into Prolific Bloggers
JUNE 30, 2009
My real challenge was getting my staff to warm to the concept of being a blogger. Which channel is more efficient for you? That was the voice of many of my bloggers at one time or another. In fact, that is exactly why I created our YouTube channel. Bloggers are concerned that they can not handle the volume of work required. Wrong. and Italy. Move on. Login.
31 Expert Guides to Maximizing Online Brand Visibility – WPO
APRIL 29, 2014
How can paid and organic content promotion channels be used together most effectively? Creating a Multi-Channel Content Marketing Strategy by BlueGlass. Many SEO companies do the same with their outreach to bloggers. Effectively, the Internet is a fantastic channel to give an idea a chance to make it in the wild, but the virus only spreads if the content justifies the buzz.”
25 Questions To Prepare For Your Sweepstakes Or Contest Comme Il Faut
APRIL 18, 2014
Social Media Contests advertising bloggers channels content Facebook fans iphone Lawyer management marketing media marketing Photo potential reason sales Social Media Marketing start the social video Website “We should run a contest to get more likes! Launch is tomorrow!” ((Sigh.)) Do you despair when your boss thinks about putting together a contest in a matter of minutes? Or when your colleague craves more likes without any strategy? Every social media marketer struggles with the same challenges. How can you explain that taking … Continue Reading. literally just. Fix it.
Are You Making the Most of These 6 Critical Campaign Promotion Channels?
JANUARY 10, 2014
Better yet: What channels have you not used (or taken advantage of as much as you''d like to)? Many companies make the mistake of only using one or two channels to market to their leads. What they should be doing to reach them is using several channels. Channel #1: Social Media. Channel #2: Public Relations. Channel #3: Targeted Landing Pages. Great! Email?
11 Warning Signs Your Nonprofit Social Media Might Actually Raise Money
FEBRUARY 3, 2014
Social Media and Nonprofits Blog bloggers channels content Facebook fundraising Google HootSuite Inbox LinkedIn marketing objectives recommended San Francisco strategy the social time tweet Twitter Website Oh no! Does that mean you might actually have to take it seriously? You’ve no doubt heard that social media sucks for fundraising. And that may have made you relax, since you now thought it wasn’t something you’d really have to add to your portfolio. Well… yes and no.
12 (of the) Best Social PR Guides, Tips and Techniques of 2011
MARCH 12, 2012
Many “traditional” journalists now write blogs; does that make them bloggers? What are the (current) best practices for pitching bloggers? Blogger Outreach Remains Crucial for PR Pros by SocialTimes. Guest blogger Jon Gelberg contends that “you don’t have to be Apple or Google or Sony to get the attention of the press. Small Business…Big Coverage!
Fulfill your resolution to blog in 11 steps
JANUARY 7, 2014
majority of my revenue is generated from blogger outreach, namely long-tail and deep-dive, outreach that extends all the way into the thousands of bloggers. As part of the client service work on behalf of my clients I have engaged with many thousands of bloggers over the last decade. Start a YouTube Channel today! Good for you. Blog wasn’t built in a day. Finis.
Build your brand (for free)
DECEMBER 30, 2014
My webinars generally deal with social media marketing, online reputation management, search engine marketing, and blogger and influencer outreach. Bonus: I have new content for my YouTube Channel and Slideshare collection every single time (and Slideshare is LinkedIn and YouTube is Google, right?). I have a modicum of online reputation with the people who matter to me.
Why you should consider centralizing your search keyword lists
NOVEMBER 8, 2012
And bloggers , of course, need to know what words their audiences use to describe their pain points. IBM also produces every kind of marketing and communications asset you can think of related to the event across the major channels: Paid: TV ads, print ads, banner ads, iPad mobile ads, paid search. Photo credit: Wikipedia. But that’s extremely unlikely. IBM sponsors the event.
Jump-start your content marketing through better market segmentation
MARCH 12, 2014
This is also helpful if you have channel partners, distributors, strategic alliances, etc. Monique de Maio is one of our bloggers at Biznology, and the Founder of onDemandCMO, a marketing consultancy that provides marketing expertise to companies needing strategic and/or tactical marketing services since 1998. Then this webinar is for you.
5 Best Practices for Engaging a Global Audience
OCTOBER 17, 2014
*Today’s post was written by guest blogger, Liz O’Neill Dennison, content marketing manager at Kapost. Select the right Distribution Channels. Talk to representatives in each of your local markets, do audience research, and map out the most important distribution channels in each region or country. Develop Buyer Personas. Build a Workflow for your Team.
If you perform only to an empty house your show will close
JANUARY 29, 2013
To become a channel of primary, secondary, and tertiary influence that result in your members sharing your content on their walls, resulting on an organic growth, ultimately snowballing into massive conversions and stellar online sales. This can include a long-tail blogger outreach campaign, it should include an A-list influencer outreach, be they on blogs, Twitter, Facebook, or wherever.
Customer-Centric Marketing: Optimize and Integrate
MARCH 7, 2012
Since the beginning of this year bloggers, experts, research companies and marketers are increasingly talking about cross-touchpoint marketing, integration and customer-centric marketing. Social media pundits tackle topics such as conversion and cross-channel strategies. Blog Connected marketing Conversion marketing Marketing optimization Opinion Bryan Eisenberg cross-channel marketing customer-centric marketing Gerry McGovern Jamie Notter Jim Lenskold Kristin Zhivago Lee OddenHave you noticed? Email pros are defending how [.].
We Increased The Frequency of Blog Posting and Check Out What Happened To Our Inbound Leads!
AUGUST 19, 2015
Visitors to our site were also sharing more of our content and engaging with our brand on social channels. Content Marketing Marketing Tips SEO/Social Media Blog Writing Services Blogging and SEO blogging for staffing Does Blogging Drive Business Ghost Bloggers for My Company staffing blogs What is Ideal Blogging FrequencyAt Haley Marketing, we're big believers in content marketing, and as I'm sure you know, we practice what we preach. Over the last several years, we have continually posted new blog content--and it's worked extremely well. Even better! The quick answer is yes!
Evidence: Print Is Not Dead
OCTOBER 21, 2011
Translation: To increase the strength of your marketing, your message needs to permeate all the media channels being used by your customers. B2B Blogger B2B Marketing Content Marketing integrated marketing print advertising strategyThe question each year is how much of your budget do you assign to each category. Is that true though?
Best Social PR Guides, Tips and Tools of 2010
JANUARY 12, 2011
Effectively connect with bloggers and other key online influencers in your industry? Social Media Press Releases and Blogger Outreach. The 5 Cs of Blogger Relations by prTini. ** 5 Stars. Noting (very accurately I might add) that “The top bloggers receive hundreds of pitches a day. Even bloggers with less traffic to their site are still being pitched on a regular basis. Among her findings: “While most agencies didn’t link to their social media channels on their website in 2009, 83% included this on their home page in 2010. ‘Loser.
How To Market Internet Videos On Social Media Platforms
OCTOBER 18, 2011
The following article looks at the most effective approaches businesses, brands and bloggers should take to marketing their Internet videos on the top 5 social media websites. Commenting, Video Responding, Messaging and Liking/Disliking other users content encourages those other users to interact with you, your YouTube Channel and your YouTube video content. YouTube. Facebook.
Shareaholic Becomes a (Top Notch) Content Curator
NOVEMBER 8, 2012
Shareaholic, a content discovery and sharing tools vendor, yesterday announced Shareaholic Channels , a new way to find the most relevant, fresh content based on topic. Of the more than 200,000 publishers who use Shareaholic tools (such as social sharing buttons at the bottom of this post), the company selected the top 25 bloggers in each of the following seven categories to feature: • Food. With Channels, Shareaholic now joins the ranks of leading content curators like AllTop , Social Media Today , B2B Marketing Zone , Business2Community and Social Media Informer. Fitness.
The Nifty 50 Makes the Local News, Sort of
MAY 5, 2011
The good news, particularly for the Minnesota-based Tweeters highlighted in The Nifty 50 Top Women of Twitter for 2011 , is that the list was highlighted in a morning news segment on WCCO, the Minneapolis CBS affiliate: On the other hand, the piece doesn’t actually cite the blog name (Webbiquity) or identify Cheryl Burgess or me (we are “well-known marketing bloggers which is flattering, but…). The folks at Channel 4 are a great group of people. Media Social Media Marketing channel 4 Mike Binkley Minneapolis CBS affiliate Nifty50 top women on Twitter WCCO
Buzz Marketing for Technology
NOVEMBER 19, 2007
This blog is not hosted by Blogger and has not been checked for spam, viruses and other forms of malware. Push-Button Publishing You're about to be redirected The blog that used to be here is now at [link] Do you wish to be redirected? Yes No Home | Features | About | Buzz | Help | Discuss | Language | Developers | Gear Terms of Service | Privacy | Content Policy | Copyright © 1999 – 2010 Google
Top Four Ways to Convert Social Networkers into Customers
MAY 7, 2012
So you have thousands of followers on Twitter, hundreds of Facebook “Likes,” and millions of views on your YouTube channel. B2B Blogger B2B Social Media Content MarketingWhat’s the secret to turning all your social networkers into cash-buying customers you ask? What’s the magic pill you ask? It’s easy. You just have to understand one thing. Nobody cares about your product. So says Jeanne Walters, who is on the board of the Social Media Club of Chicago, has sage advice for businesses looking to capitalize on social media marketing efforts. Nobody cares about your product.
5 Ways To Use Data Insight In Marketing Strategies
JUNE 13, 2012
To have a truly data driven business it is necessary to be able to extract the right data, keep it fully integrated, stay connected and use the intelligence gained to prepare one-to-one multi-channel marketing campaigns that are relevant at the current moment. B2B Blogger B2B Marketing Content MarketingToday many changes are taking place in content marketing. Information is power, and according to the latest research, the companies that use this wisdom to run their business, are flourishing. Keep data up-to-date. Keep data systems scalable and flexible. Keep it high tech.
My customers don’t use social media
AUGUST 1, 2012
suggest you replace the words social media, with online channels. It is also the best way to become familiar with common practices, techniques and protocols of certain social media channels. This simplifies listening to many different bloggers by aggregating their RSS links into a. Content Marketing Marketing and Sales Strategy blogging content channels social mediaThis post is for my current and future clients who think they won’t deal with social media because their customers don’t “use” it. Both limit easily achievable possibilities.
5 Secrets Behind A Strong B2B Content Marketing Strategy
JUNE 26, 2012
The same audience might consume the same content differently on alternate channels. Getting to know each of your channels and what type of information is best consumed there will help achieve maximum results for each piece of content you produce. This is also the foundation for building a following on your social media channels. B2B Blogger B2B Marketing B2B Social Media Content Marketing Guest Posts content marketing strategyIn B2B social media, the best results come with great content. Goals: Have an intention and keep it in mind. Don’t be a bore. Make it personal.
10 People You Should Follow on Twitter if You’re in Marketing
APRIL 11, 2016
President & Founder of Heinz Marketing , author, blogger, Top 50 Sales & Marketing Influencers. Founder of Moz , author, blogger, tech investor. She was cited by Forbes as the most influential woman in social media and recognized by ForbesWoman as one of the top 20 women bloggers, She absolutely knows her stuff, and she shares generously on her Twitter feeds.
The Secret Ingredient to Effective B2B Content Marketing Performance
OCTOBER 4, 2016
The secret ingredient is an effective distribution channel. Distribution channels must be prioritized and developed to realize business value. According to the latest CMI/MarketingProfs report, B2B marketers attempt to leverage six different acquisition channels for distribution purposes on average. Building the Distribution Channel. B2B Content Marketing & SEO.
Aberdeen Shows How to Do Email Marketing Right
The Effective Marketer
JANUARY 13, 2011
They talk about how the increase in the number of available marketing channels coupled with the resource constraints of most marketing organizations is the toughest challenge for marketers to overcome. So with all these new channels available, why does email marketing continue to be a top choice for marketers everywhere? The lesson? It will likely pay off handsomely.
Mizuno running long tail outreach marketing case study
SEPTEMBER 23, 2014
My presentation is titled Blogger Outreach Case Study: How I Activated Hundreds of Bloggers for Mizuno Running. See what we did to engage and activate hundreds of bloggers, from the top 100 running bloggers down the every single blogger who self-identified with being a Runner.” Long Tail Blogger Outreach. What is a runner? Every Blog is Sacred.
Social Business Is Spreading, But Is Anybody Listening?
NOVEMBER 1, 2011
This was a fairly low profile customer in terms of media, so that kind of information would never make it into mainstream news channels, be it local or national. B2B BloggerA recent Gartner survey asked the question “Who is leading social media initiatives in your business?”. 35% of the respondents answered “Marketing.” 10% said “PR.” Nobody said “Sales” or “CRM” teams. One tweet.
Tom Pisello: The ROI Guy: The End of Marketing as We Know It.
SEPTEMBER 17, 2010
Friday, September 17, 2010 The End of Marketing as We Know It: Overcoming Buyer Challenges with Interactive Smart Content The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. Powered by Blogger As a result, buyers now suffer from Information Overload.