Convince & Convert

JANUARY 28, 2014

A few months ago I was struck by the number of posts floating around that discuss digital marketing “fails,” and blogger outreach gone bad—so many posts that just focused on what not to do. I interviewed bloggers who had phenomenal experiences with PR pros and compiled this post. Finding the Right Bloggers. So I created one.

Blogger 151

Blogger Outreach Case Study Case Studies 151

Webbiquity

APRIL 11, 2023

Image credit: Nguyen Dang Hoang Nhu on Unsplash AI can also be used—carefully—to help create more content for your blog and social media. Blog Posts AI is perfect for bloggers who want to write new content, update old content, or write more guest posts. Readers want to hear about your own experiences or case studies in your blog posts.

Marketing AI 313

Marketing AI Curation Content SERP 313

Hubspot

DECEMBER 14, 2018

If you’re a blogger, it’s probably safe to assume you want a website that's equally as stylish, unique, and high quality as the content you share. The 15 Best Free WordPress Themes for Bloggers in 2019. Each theme includes a description of the features that make them unique as well as a list of key takeaways in case you’re in a hurry.

Blogger 90

Blogger Best Practices Display Merchandising 90

Convince & Convert

NOVEMBER 15, 2011

The two most important words in social media should be “so what?” Tom was referring to data-dredging and the spate of statistical “best practices” that bubble up in social media like something in Jed Clampett’s back yard. The Recalcitrant Social Media Cheerleader. Point Less.

Case Studies 139

Case Studies Case Study Social Media Studies 139

Biznology

DECEMBER 3, 2013

I am hereby making the jump from humans to robots for all my blogger research. In the last decade I have seen social media marketing and digital PR mature as a practice, I have seen social media metrics and analytics evolve by leaps-and-bounds. What I do is a little different than the garden variety influencer outreach.

Blogger 80

Blogger Outreach Work Management Campaigns 80

Biznology

JULY 10, 2013

Yesterday’s Biznology® Webinar with Chris Abraham was all about blogger outreach and online engagement. Have you spent all this time and money building the perfect social media and content marketing campaign and now feel all dressed up with nowhere to go? Chris Abraham goes through a real case study for Mizuno Running.

Blogger 80

Blogger Outreach PR Public Relations 80

Biznology

OCTOBER 17, 2012

Yesterday’s Biznology Webinar by our blogger Rob Peterson was about measuring Social Media ROI. “How How do I measure social media return on investment (ROI)?” The result is his eBook, 166 Case Studies that Prove Social Media Marketing ROI. For the last two years, Rob Petersen has been finding the evidence.

Case Study 80

Case Study Case Studies Social Media Studies 80

SendX

MARCH 18, 2021

It’s why you hear so many professional bloggers throw around the phrase, “the money is in the list!” One blogger, Bryan Harris, did just that to build his email list from scratch. In our example, notice that the blogger started his email by emphasizing that he planned to find and share “cool” places to “hang outdoors.”

Email Marketing 228

Email Marketing Planning Landing Pages Advertising Agencies 228

Webbiquity

APRIL 18, 2024

This means sending emails, posting on social media, and even sorting through leads can be done automatically (though a human should still be monitoring the output). A basic level of social media automation is scheduling your content in advance.

Marketing Automation Services 149

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 149

Writing on the Web

FEBRUARY 21, 2013

From what I see, many bloggers aren’t using hyperlinks when they publish blog posts. Worse, in some cases, they aren’t teaching writers about this in online writing courses. I could be wrong, of course, because I didn’t sit through the only two courses on social media and blogging basics.

Blogger 100

Blogger SEO Keywords Custom Publishing 100

Marketing Insider Group

MARCH 31, 2021

Look at your content and social media analytics to see which keyword searches drive local traffic to your content. Case in point, Hollywood actors and politicians have had their *cringeworthy* moments trying to mirror their audience’s manner of speech, as this parody so well illustrates. Listen and Respond on Social Media.

Buyer Personas 334

Buyer Personas SMS Content Communities 334

Webbiquity

SEPTEMBER 28, 2021

Getting banned on social media in 2021, at least temporarily, has unfortunately become a regular thing for many users. It can happen on any social media network today, even the Pinterest channel. You go on your favorite social media network to learn you can’t log in or see anything. Guest post by Lisa Sicard. It’s free!).

Social Networks 350

Social Networks Lock-In Guidelines Network Marketing 350

Biznology

OCTOBER 11, 2011

Last week, I talked about using the long tail of blogger outreach –the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. For blogger outreach to work, over and over, you need to be endlessly generous and endlessly appreciative.

Blogger 80

Blogger Long Tail Marketing Outreach PR 80

Biznology

SEPTEMBER 27, 2011

So last week, I told you how NOT to pitch a blogger in your PR outreach, so it raises the pregnant question of what exactly should you do? But because we so so many people who are afraid of blogger outreach, due to the scary situation that others have blundered into, I wanted to walk through our process to show you how it’s done.

Blogger 80

Blogger Outreach Wikipedia PR 80

Optinmonster

FEBRUARY 11, 2024

Reward Social Shares With Discounts There are millions of social media users worldwide, and it makes sense to spread the word in the networks you belong to. This can help you get new business via social sharing and word-of-mouth promotion. But simply asking people to spread the word on social media doesn’t always cut it.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Webbiquity

AUGUST 17, 2021

According to Social Media Today , “ The days of organic reach on social media might be disappearing, but that’s not the case for Pinterest. Don’t you love seeing that the bounce rate from pins on your website are lower than on other social media network posts? Guest post by Lisa Sicard. ” Sounds great, right?

Social Media 359

Social Media Advertising Channels Media Business 359

Anyword

SEPTEMBER 22, 2022

Many bloggers use affiliate links on their blog posts in order to earn some money from their audience. Because the blogger or writer receives commission when someone engages with their content, an affiliate link may not be 100% unbiased. In a perfect world, this would be the case. For social media?

Blogger 98

Blogger Ad Frequency Content Transparency 98

Convince & Convert

APRIL 22, 2014

Unclaimed Baggage found a new way to engage bloggers and grow their brand, while earning their place as our outreach marketing example of the month. Let’s dive in and see how they worked with bloggers. They decided that retail and family oriented bloggers located in Alabama were the perfect fit.

Outreach 156

Outreach Blogger Brand Identity Branding 156

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any? Now you’ve got “social media 2.0,” which tends to be more community-oriented.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Convince & Convert

AUGUST 20, 2015

To expand on yesterday’s post on how brands are balancing good marketing with lawful compliance , I interviewed a brand who emphasizes ethical marketing and double checks that all of their blogger outreach complies with FTC Guidelines. The blogger program is a paid program in which we compensate bloggers monetarily for their posts.

Guidelines 153

Guidelines Blogger Merchandising Outreach 153

Webbiquity

MARCH 8, 2018

As social media has become more fundamental to marketing, it’s forged new ways to attract, reach and influence an increasingly broad customer base. This higher engagement is extremely valuable across social media, especially if you want to convert a lead into a buying customer. Guest post by Steve Hill.

Top of Funnel 224

Top of Funnel Blogger Multi-Channel Marketing Funnels 224

Convince & Convert

SEPTEMBER 18, 2014

Featuring happy birthday wishes from the Burt’s Bees community read by company founder Burt “live and in the beard,” the Beeday event offers a good example of how to celebrate milestones with your social media community. The Beeday celebration was launched on September 8 th with a dedicated microsite, plus promoted Facebook posts and tweets.

Social Media 140

Social Media Communities Microsite Case Study 140

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. Do you want to learn how to increase blog traffic?

Paid Content 75

Paid Content Traffic Webinar Metrics Marketing & Strategy 75

Writing on the Web

AUGUST 20, 2010

Some days I feel scattered, like maybe I’ve got a bad case of Attention Deficit Disorder. Blog this on Blogger. Is the Social Web Changing How We Write? Or, maybe my brain isn’t aging well. Here’s what happened yesterday and how it all worked out. I still want to write that post, but will save it for later.

Blogger 100

Blogger Work Management Digg Buzz 100

Biznology

JULY 5, 2016

As I mentioned last month in Influencer Marketing Tools of the Trade , Dan Krueger and I are in the midst of an earned-media blogger outreach campaign on behalf of Skinny & Co. If you’re doing things right, you really should be aiming at doing 80%-90% of all the work for each and every blogger. The Skinny & Co.

Outreach 140

Outreach Blogger Media Advertorials 140

Paul Gillin

JULY 15, 2011

In Why Brands Should Love Public Complaints , I make the case that your critics can be your strongest allies. Good Riddance to the Corporate Case Study. In this post I rant just a bit about corporate case studies, those pervasive and largely useless vessels of happy talk that no one really believes. Love Your Critics.

Case Studies 50

Case Studies Case Study Studies BtoB 50

Marketing Insider Group

SEPTEMBER 29, 2020

The blog, aimed at Millennials, includes case studies of people who have paid off their debt, tips for achieving savings goals, and info on how to stick to a budget. Four Seasons cleverly invites some of the world’s top travel and lifestyle bloggers to contribute to its content. Its design and logo look professional but not corporate.

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

Hinge Marketing

MAY 28, 2014

On the other hand, PR focuses on awareness, building relationships with stakeholders, and having a presence in social media and in the traditional press. Corporate bloggers have a marketing agenda, for example. However, corporate bloggers won’t blog about their company problems the same way a journalist would.

PR 48

PR Blogger Top of Funnel Planning 48

Webbiquity

NOVEMBER 12, 2019

Why then do so many brands fail to do basic brand monitoring on social networks, and across the Internet more generally? The ladies’ bridge clubs and smoke-filled rooms of the Mad Men era are long gone, replaced today by social media, blogs, and online reviews. It’s preposterous even to suggest such things.

Positioning 222

Positioning Brand Identity Branding Peer-to-peer 222

Optinmonster

DECEMBER 21, 2023

Our templates are designed for a wide range of use cases and are fully customizable. Once the article is published, be the first one to share it on your social media network. In most cases, podcast hosts are always looking for new guests to invite to their show. 69%) and Facebook (.77%).

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Optinmonster

MARCH 22, 2024

On the other hand, many publishers still argue the case for keeping blog comments. The Debate The reasons why you may want to allow blog comments or not is summarized nicely by popular bloggers Pat Flynn and Everett Bogue. However, Neil was not convinced that this is actually the case, so he did some research.

Correlation 74

Correlation Lead Scoring Lead Ranking Traffic 74

Marketing Insider Group

AUGUST 7, 2023

I invite you to read and follow these amazing bloggers and if I missed your blog or someone you know, please let me know! Case Studies and Success Stories I’ve always believed that learning from others is one of the most powerful ways to grow. And that’s why I love case studies and success stories.

B2B Marketing 139

B2B Marketing Paid Search Agency Marketing Agencies 2 B2B Thought Leadership 139

Convince & Convert

MAY 28, 2014

The following brands don’t follow the philosophy that “everyone wears clothes” or “everyone eats” or other such things brands tell themselves to mass email bloggers. Char-Broil has a group of “All-Stars” who are bloggers who write about grilling and they work with them on an ongoing basis and maintain really close communication.

Word of Mouth 156

Word of Mouth Blogger Case Study Case Studies 156

Oktopost

DECEMBER 5, 2022

Backlinks are the backbone of SEO, but Google does not consider backlinks from social media websites as strong as other links. Nevertheless, your SEO efforts with social media are still valuable. What is the connection between SEO and social media? Social media in search. Social media in traffic. Social signals.

Social Media 115

Social Media SEO Lead Scoring Lead Ranking 115

Zoominfo

AUGUST 26, 2018

In these cases, a few lighthearted jokes can ease the tension of the day-to-day marketing job. Whether your marketing workflow consists of social media, content creation, SEO, event planning, or all of the above, we’ve got a joke for you! Why was the social media marketer out of office? He was anti-social.

Planning 272

Planning Zoominfo Churn Rate Top of Funnel 272

ClearVoice

JUNE 7, 2021

It’s not even the same as writing static copy for a website or email marketing sequence or posts for a social media audience. Whether you’re writing for your first blog or are an experienced blogger, you also need to focus on the quality and style of your blog writing. Writing for a blog isn’t the same as other types of writing.

Tips 105

Tips Blogger Thought Leadership Guidelines 105

ClearVoice

APRIL 25, 2022

Adding information on social media platforms to encourage users to visit your site? Or, as is the case with off-page SEO efforts, that backlink should direct the user from another website to yours. As a guest blogger on someone else’s website, your content’s backlinks can drive traffic back to your site. Off-page SEO strategy.

Link Building 98

Link Building Ad Building Lead Scoring Lead Ranking 98