Writing on the Web

SEPTEMBER 23, 2010

The B2B Manifesto: 5 Imperatives and 6 Staples for Winning the Battle for Attention: page 19: “You need to leverage trust-builders into each step of the (buying) journey: case studies. Are you regularly reporting out case studies that provide proof of what works for real people? Blog this on Blogger.

Ad Building 100

Ad Building B2B Digg Trust Marketing 100

Online Marketing Institute

JUNE 15, 2009

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things. This is true with regular media relations, so why do it with bloggers?

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Writing on the Web

SEPTEMBER 22, 2010

Trust : social proof, statistics, case studies, personal stories. You will have to weave in social proof, statements from satisfied users, or examples and case studies. Blog this on Blogger. Online Persuasion: Seeing Through the Eyes of Your Customers. The Brain Science of Online Persuasion.

Urgency Marketing 100

Urgency Marketing Digg Content Case Study 100

Outgrow

JANUARY 22, 2020

His website, ianfernando.com is a complete guide to affiliate marketing and how you can achieve what he did. He believes that affiliate marketing keeps him on his feet. It integrates him with the marketing aspects of online marketing. He encourages new affiliate marketers to be creative. John Chow .

Paid Search Agency 101

Paid Search Agency Advertising Agencies Outgrow Work Management 101

Hubspot

JUNE 13, 2018

The audience persona section, for example, has case studies of real potential audience personas like "Blogger Brian". If you're feeling overwhelmed by the process of creating a marketing guide, this can help ease you into it. Marketing Materials. Online Marketing Strategy. Contently’s Content Plan.

Planning 101

Planning Marketing Plans Examples Buyer Personas 101

Convince & Convert

AUGUST 25, 2011

Excellent content spread too, as you’ll find sessions covering the holy trinity of modern online marketing: content, search, and social. Marketing Sherpa B2B Summit (September 26-27 Boston). Marketing Sherpa events are focused, information-rich, and driven by case studies and REAL DATA.

Social Media 127

Social Media Media Blogger Co-Registration 127

Single Grain

DECEMBER 29, 2020

There are a number of incredible SaaS bloggers who not only write for business owners, entrepreneurs and startups, but who are business owners, entrepreneurs and startups. Here are the top 16 SaaS bloggers that all businesses should follow for the most up-to-date, advanced and useful business techniques that will help you grow your business.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Writing on the Web

JANUARY 11, 2011

A case study. Some bloggers and writers are natural storytellers, some aren’t. Studies are stories, in a way. Your online content should be no different. Blog this on Blogger. The best way to gain attention and engage readers is through storytelling. History and mythology. Well, shorter, for sure.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

The Effective Marketer

OCTOBER 14, 2010

According to their post: “Last week in San Francisco, 211 business-to-business marketers spent two days sharing insights, case studies and advice on social media marketing, lead generation, Sales and Marketing alignment, and other hot-button issues on the West Coast swing of MarketingSherpa’s seventh annual B2B Marketing Summit.&#

Planning 100

Planning Work Management B2B Marketing Marketing Management 100

seo.co

JANUARY 6, 2022

SEO is the heartbeat of online marketing. In order to implement white hat link building at scale , you need powerful relationships with dozens of high authority websites, bloggers, journalists, and editors. Whenever you implement a new technique or strategy, dig into the analytics and study the results. What worked?

SEO 98

SEO Advertising Agencies Paid Search Agency Work Management 98

Writing on the Web

MAY 2, 2011

It backs that up with case studies from Chip’s clients. The subsequent pages have client stories and case studies which further bring to life the work and outcomes of Chip and his business. Blog this on Blogger. I think this site does a good job because it’s about the outcomes and benefits of coaching.

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Convince & Convert

MAY 5, 2010

link] THANKS [link] Dan Nestle Case study could herald future of ad agencies RT @jaybaer: An Online Community with a Purpose, and a Plan. link] [link] Dan Nestle Case study could herald future of ad agencies RT @jaybaer: An Online Community with a Purpose, and a Plan. Such a cool site! I cant wait to share!

Social Media 125

Social Media Advertising Agencies Paid Search Agency Media 125

Writing on the Web

MAY 9, 2011

I think too few professionals do a good job of using client stories and case studies to show what they do and what kind of results they get. Blog this on Blogger. It doesn’t draw you in to want to know more. What do you think? Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook.

Marketing Websites 100

Marketing Websites Digg Content Buzz 100

Marketing Insider Group

JANUARY 5, 2015

Here are the blogs that these entrepreneurs say they read religiously: Entrepreneur: Marc Fowler, President, Bullseye Media , a digital marketing agency specializing in helping dentists attract and retain patients. Matt on Marketing. contains very topical content, and the guest bloggers are always credible.”. Kissmetrics.com.

Work Management 100

Work Management Marketing Management Paid Search Agency Startups 100

The Effective Marketer

MARCH 13, 2012

Category: Case Studies. They specialize in niche, middle market B2B industries such as video broadcast equipment and gloves for electrical work. Brad is an experienced content strategist, SEO copywriter and blogger. From here, much can be added in future project phases. Category: Testimonials. Category: Careers.

Planning 100

Planning Allocation Ad Building Content 100

Anything Goes Marketing

JANUARY 25, 2007

It's Time to get Viral If you think long and hard enough about what motivates your target market you have to think that there is more then providing them with a perfect case study (unless that's what they've asked for). MarketingSherpa did a case study on a data storage company called Quantum. For example.

Viral Marketing 100

Viral Marketing Work Management B2B Marketing Word of Mouth 100

Hinge Marketing

JULY 14, 2015

In t he Hinge Research Institute’s study of 500 professional services firms , high-growth AEC firms cited blogging as the second most effective online marketing technique. If blogger’s block is taking its toll on your online marketing efforts, take a look at the following tips for content creation: 1.

Top of Funnel 48

Top of Funnel Tips Content Differentiation 48

Optinmonster

OCTOBER 7, 2020

But Drupal is actually used by more site owners than other competitors such as Magento, Blogger, and Shopify. In either case, the user can remove the popup from their screen without interacting with it. 8 Case Studies + 12 Benefits. It’s used by 2.3% of all websites, which, at first, may not sound like a lot.

Terms and Conditions 83

Terms and Conditions Click Rate Template Trigger Marketing 83

Convince & Convert

MARCH 4, 2010

This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. What’s the Point?

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 130

Optinmonster

NOVEMBER 9, 2021

Here’s a popup example from RebootAuthentic: See how the headline is personalized for Smart Blogger readers? Images can make a huge difference in any online marketing campaign, and exit popups are no exception. For instance, Shoe Money offers free case studies as their lead magnet. Use Compelling Button Copy.

Examples 133

Examples Top of Funnel Eye-Tracking Intent 133

The Effective Marketer

JUNE 23, 2009

To get more insight into the formula and how it works, after watching the presentation, check out some of their website design case studies. Veredict : Those new to Marketing Experiments are in for a treat. For those that have been around online marketing for a while is a good refresher but nothing spectacular.

Training 100

Training Planning Marketing Budget Creation Work Management 100

ConvertKit

NOVEMBER 23, 2019

I never expected that my quiz would steal the show on my relaunch day, mostly because there weren’t many bloggers or business owners using quizzes as an email marketing tactic at the time. Email 3: Personal story or case study that relates to their quiz results and personality. Not a ConvertKit user?

Lead Scoring 74

Lead Scoring Lead Ranking Sales Qualified Leads Leads 74

Online Marketing Institute

NOVEMBER 7, 2010

November 7, 2010 Content Curation in B2B Marketing Posted by: Lee Odden of Online Marketing Blog on 06/29/10 1 Comment : Linking Blogs : Add to del.icio.us : Many of the B2B companies that publish corporate blogs have long realized the value of publishing useful content in the form of white papers, case studies, webinars, newsletters and other types (..)

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Online Marketing Institute

JANUARY 4, 2011

Write about customers successes – Write up a case study about a clients successful project, they will often let you publish their name 5. Case Studies are always popular to write about and not just your own 17. Find out about your customers Pain Points – Write posts that provide solutions for your customers problems 4.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Convince & Convert

MAY 12, 2010

I feel like the other guy in the story- will you try social media if I give you some great case studies? Yet they blindly support tactics like blanketing local zip codes with direct mail pieces (argh). Will you embrace Twitter if I can show you ROI? And that’s just it.

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

Zoominfo

SEPTEMBER 17, 2018

Online Marketing Made Easy. Hosted by Amy Porterfield, Online Marketing Made Easy covers a variety of important marketing topics. Here’s the iTunes rundown: How do I start an online business? Ask Amanda About Marketing. Listen here. Grow my email list to thousands of subscribers? Listen here.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

The Effective Marketer

JULY 21, 2009

This entry was posted on Tuesday, July 21st, 2009 at 8:47 pm and is filed under Communication , Marketing Strategy , Online Marketing , Social Media. The good thing is that there are lot of success case studies on the web to help us taking the best social media marketing decision. Please share!

Social Media 100

Social Media Planning Work Management Social Marketing 100

Sprout Social

MARCH 13, 2017

But you could argue that it’s even more important for online marketing efforts. We use a similar approach with our customer case studies, like this one from Trello. The restaurant example we gave in the beginning shows how effective social proof can be in an offline setting.

Paid Content 111

Paid Content Conversion Work Management Paid Search Agency 111

Hubspot

OCTOBER 16, 2013

While you can undoubtedly learn a thing or two (okay, a lot more than that) just by reading up about all-things inbound in our marketing section , there''s lots more to learn from the many, many great marketing minds that share their knowledge with everyone online -- particularly on Twitter. 3) Lee Odden. Follow @leeodden.

Twitter 28

Twitter Paid Search Agency Advertising Agencies B2B Thought Leadership 28

Online Marketing Institute

NOVEMBER 8, 2010

Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. The lesson here is that social media can be a venue for enhancing a business’s current marketing efforts, as long as the intention is to create a harmony between the various arms of marketing.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

seo.co

NOVEMBER 8, 2021

In addition to providing the latest news, information, and ideas on social media and social marketing, Social Media Examiner hosts the Social Media Marketing podcast and a couple of different industry-leading events/conferences throughout the year. Copyblogger is not just for copywriters, nor is it exclusively for bloggers.

SEO 98

SEO Work Management Marketing Management Advertising Agencies 98

Online Marketing Institute

JANUARY 4, 2011

A little over a year ago, I shared a case study on Search Engine Watch of a client’s website that had fewer than 100 pages of content indexed when we started working with them. Unless they’re mentioned in the news, do they really have interesting content that you – as a blogger/journalist - would want to link to?

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

MLT Creative

SEPTEMBER 30, 2010

Here's what's on tap for marketing industry events for October. October 1, Social Ad Summit New York, NY: At this showcase of recent case studies from agencies and brands, you’ll learn firsthand how to implement a successful social ad strategy for your organization or client.

Paid Content 40

Paid Content Paid Search Agency Advertising Agencies Digital Asset Management 40

Convince & Convert

AUGUST 19, 2010

RT @jaybaer: The 3 Amigos: Email, Blogging, Social Sharing [link] [link] Anita Fiander The 3 Amigos: Email, Blogging, Social Sharing- [link] [link] Parissa Behnia put social frosting on your marketing cake! "The 3 Amigos: Email, Blogging, Social Sharing" by @jaybaer [link] [link] Bob Cargill Great post!

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

seo.co

MARCH 8, 2020

In addition to providing the latest news, information, and ideas on social media and social marketing, Social Media Examiner hosts the Social Media Marketing podcast and a couple of different industry-leading events/conferences throughout the year. Copyblogger is not just for copywriters, nor is it exclusively for bloggers.

Internet Marketing 105

Internet Marketing SEO Social Marketing Marketing Websites 105

Optinmonster

FEBRUARY 14, 2024

Offer Content Upgrades Offering users content upgrades is a popular technique used by top bloggers and online marketers. Take a look at OptinMonster case studies for some examples of success stories from our users. Basically, you offer users a chance to get bonus content by performing an action.

Marketing Websites 77

Marketing Websites Lead Scoring Lead Ranking High Quality Lead 77

Convince & Convert

AUGUST 2, 2010

Other instructors include the awesome Mari Smith , Brian Solis , Paul Dunay , my brilliant pal Jeff Widman from BrandGlue , Darren Rowse from ProBlogger , my friend MIke Stelzner (founder of Social Media Examiner ), and a bunch of other great folks, including a lot of specific case studies (even B2B!).

Facebook 121

Facebook Paid Search Agency Webinar Metrics Advertising Agencies 121