Recent Writings: Negativity, Social Gaffes and Farewell to Case Studies
JULY 15, 2011
Here’s a sampling of what I’ve been talking about. In Why Brands Should Love Public Complaints , I make the case that your critics can be your strongest allies. Good Riddance to the Corporate Case Study. In this post I rant just a bit about corporate case studies, those pervasive and largely useless vessels of happy talk that no one really believes.
Etch A Sketch Wins, Then Loses with Social Media
MARCH 23, 2012
couldn’t find any article or post from the company directly about the happenings, except for a small formal statement on their Facebook page. Possibly samples of the candidates as an Etch a Sketch in multiple posts. Case Studies Social Media etch a sketchIt’s like Etch A Sketch,” he said. You can shake it up and we start all over again.”. Well, not so much.
The 24 Best Online Writing Tools and Apps
JUNE 14, 2016
The top challenge identified by marketers in the recent B2B Marketing Trends study was “producing better content.” Sample review: “Create beautiful word clouds in just a few clicks.” — BuzzBlogger. Sample review: “After the Deadline checks spelling, style, and grammar wherever you go on the web.” — BuzzBlogger. Google Review Count: 2,210,000. Pricing: free. Wrike.
4 Content Marketing Goals for a Coach Website
Writing on the Web
MAY 2, 2011
It backs that up with case studies from Chip’s clients. So the video gives a sampling of what it’s like to see and hear him. The subsequent pages have client stories and case studies which further bring to life the work and outcomes of Chip and his business. Blog this on Blogger. Share this on Facebook. What makes good website copy?
A 50-Point Checklist For Creating The Ultimate Landing Page
DECEMBER 11, 2012
Are you providing a sample (preview of first chapter etc.) of your giveaway, if applicable? Unless it’s a long page in which case it’s okay to repeat it). You should sell this-it’s just that valuable! I am in the process of testing–I’m a new blogger. Facebook. Build, Publish & A/B Test Landing Pages Without IT. Support | Log In or.