Recent Writings: Negativity, Social Gaffes and Farewell to Case Studies
JULY 15, 2011
Here’s a sampling of what I’ve been talking about. In Why Brands Should Love Public Complaints , I make the case that your critics can be your strongest allies. Good Riddance to the Corporate Case Study. In this post I rant just a bit about corporate case studies, those pervasive and largely useless vessels of happy talk that no one really believes.
Etch A Sketch Wins, Then Loses with Social Media
MARCH 23, 2012
couldn’t find any article or post from the company directly about the happenings, except for a small formal statement on their Facebook page. Possibly samples of the candidates as an Etch a Sketch in multiple posts. Case Studies Social Media etch a sketchIt’s like Etch A Sketch,” he said. You can shake it up and we start all over again.”. Well, not so much.
The 24 Best Online Writing Tools and Apps
JUNE 14, 2016
The top challenge identified by marketers in the recent B2B Marketing Trends study was “producing better content.” Sample review: “Create beautiful word clouds in just a few clicks.” — BuzzBlogger. Sample review: “After the Deadline checks spelling, style, and grammar wherever you go on the web.” — BuzzBlogger. Google Review Count: 2,210,000. Pricing: free. Wrike.
4 Content Marketing Goals for a Coach Website
Writing on the Web
MAY 2, 2011
It backs that up with case studies from Chip’s clients. So the video gives a sampling of what it’s like to see and hear him. The subsequent pages have client stories and case studies which further bring to life the work and outcomes of Chip and his business. Blog this on Blogger. Share this on Facebook. What makes good website copy?
A 50-Point Checklist For Creating The Ultimate Landing Page
DECEMBER 11, 2012
Are you providing a sample (preview of first chapter etc.) of your giveaway, if applicable? Unless it’s a long page in which case it’s okay to repeat it). You should sell this-it’s just that valuable! I am in the process of testing–I’m a new blogger. Facebook. Build, Publish & A/B Test Landing Pages Without IT. Support | Log In or.
A Marketer's Guide to Accumulating Awesome Online Reviews
MARCH 15, 2012
The study noted that having a large number of reviews gave users more confidence in the legitimacy of the star ratings and in the few reviews they do actually read. It makes sense -- the bigger the sample size, the more legitimate the results, right? If you're the awesome inbound marketer I know you to be, you're an avid blogger who is always looking for a hot new article topic.
Confessions of a Google Spammer
MAY 27, 2015
Some examples of my “work”: Some Samples of My Automated Article Creation "Work" c. 30am: Check in with my partner and employees, Facebook, and chat with my two journalist friends in Beijing. We're working with a very well known SEO blogger in the U.K. Before I became an inbound marketer, I once made $50,000 a month spamming Google. worked a maximum of 10 hours a week.
Crunchy, salty, nutritious news & views on B2B marketing for technology companies | Velocity - the B2B marketing acceleration agency for technology companies
JUNE 22, 2009
great example from a drop-down menu in a Royal Opera House web form: That’s just a small sample. They’ve waded through thousands of case studies and brochures and web… Read more… Doug Kessler | October 31st, 2008 | no comments Tech marketing trapped in Plato’s Cave Will we ever learn? Case studies and customer testimonials. Got the following error pop-up from a security app deep in the… Read more… Roger Warner | December 21st, 2007 | no comments LinkedIn: Facebook for ugly people? Come and get it! World.