Does Chasing Content Marketing ROI Cause Us to Lose Sight of the Long Game?
Content Standard
MAY 8, 2018
It helps a brand become a go-to source for information and advice, for education and answers. They analyzed 500 digital-era case studies of marketing campaigns in recent years to present a modern picture of how recent trends in marketing are impacting results. Content helps to establish a brand as trusted advisers.
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