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Does Chasing Content Marketing ROI Cause Us to Lose Sight of the Long Game?

Content Standard

It helps a brand become a go-to source for information and advice, for education and answers. They analyzed 500 digital-era case studies of marketing campaigns in recent years to present a modern picture of how recent trends in marketing are impacting results. Content helps to establish a brand as trusted advisers.

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The Power of Integrated Marketing: How Owned, Earned, Paid, and Shared Media Can Drive Visibility in a Zero-Click World

Hinge Marketing

Their expertise is vital to differentiate your content and provide value. All event organizers and publishers will ask for your website URL to find proof you have the expertise to deliver a talk or write an article about the topics you’re pitching to them. Why are case studies becoming a requirement?

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30 Awesome Blogging Guides, Tips and Resources

Webbiquity

The proliferation of themes, tools and plugins have transformed blogs from mere online text collections to powerful interactive, rich-media sites that can attract, engage and educate your potential buyers. a beginner’s guide, biggest myths or misconceptions, case studies, etc.). Blogging Tips and Guides. What’s your angle?

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Online Marketing: The Definitive Guide to Marketing Your Business Online

seo.co

It requires a deep knowledge of your target market, educated guessing, and a fair amount of luck. URL structure. A link is simply a clickable word, phrase, image, or button that directs you to another URL. In fact, Google currently gives a small ranking boost to sites with SSL encryption, denoted by that “S” in “https” URLs.

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Ultimate Guide to Social Media Marketing

Sprout Social

Tweets Linking to You The number of Tweets attributed to you in Tweets that include a URL. How Social Media Marketers Use Instagram One of Instagram's key differentiators is its focus on keeping users within the app. DIY A Georgia Tech University study researched the most commonly used words on Pinterest.

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Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

20 SEO Terms Every Good Inbound Marketer Should Know - Sales Intelligence View , August 4, 2010 301 Redirect – A redirect is a technique for forwarding one URL to another URL. Copywriters: Homework Makes You a Better Case Study Writer - Stories that Sell , August 18, 2010 Copywriters: Today’s the first day back to school where I live.

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Hiring a SEO Agency? 45+ Experts Tell You What to Look For & Avoid!

Directive Agency

Social Proof, Testimonials, Reviews and Case Studies. Lastly, do they have case studies you can read to get in the mindset of the agency so that you can get a feel for how they work and if this process is something that you feel would be beneficial to your organization? 3) Itemize exactly how to fix it. (4)