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5 Mindset Shifts Marketing Leaders Must Make

Marketing Insider Group

The benefits of this field-based approach are manifold. Firms need to differentiate through brand experience. Stephanie Anderson of Time Warner Cable, reinforced that point: “We need to continually train and educate internally.”. Katrina Klier ( @ KatrinaKlier ) from Accenture, put it plainly: “Be a user, trier, tester.

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Does Chasing Content Marketing ROI Cause Us to Lose Sight of the Long Game?

Content Standard

Here’s Peter Field , marketing consultant and former strategic ad planner: “The digital revolution means that we’re seeing a massive shift towards short term thinking in marketing. .” It helps a brand become a go-to source for information and advice, for education and answers. The good news?

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99 Unique Content Ideas for Your Blog

Magisto

Educate your audience blog post ideas [88-93]. One great way to gain traffic is to take a trending topic and link it to your field. Having a unique perspective on things is what will differentiate you from all the other bloggers our there. Interview an influencer or a leader in your field. Inspirational Blog Posts.

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Humans of Marketing: Erik Bowitz

Conductor

If you’re in a field, and you pick something up and maybe it’s set in a different non-precious rock, like granite, and it’s dirty, maybe you can acknowledge there’s some value, but that value has not been fully optimized. They’re like little case studies that you can use to educate yourself.

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Fear-Based Cybersecurity Content Marketing: Does It Work?

nDash

Analyzing Brian Krebs and several other well-known security bloggers, I saw even more data breach focus. Fear Is Not a Brand Differentiator. Those that thrive will do so on differentiation.”—Ted Taking the right steps to differentiate your brand will make your company stand out over the long term. And it wasn’t just me.

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25 Ways to Create Shareable Content

Convince & Convert

Lots of really successful content creators take something that is happening with the Kardashians, or Dancing with the Stars, or the latest reality show and provide lessons related to their field. That’s why you often hear things such as, “echo chamber” and “yes men” when bloggers are discussed. The Debate. Give stuff away!

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Content Marketing for Small Businesses: Top 10 Ideas & Tips

Outgrow

Bloggers who conduct and publish their own research are 41% more likely to achieve stronger results. 73% of successful content marketers use case studies as their preferred form of media. It could also aim to enhance brand awareness or provide educational value. But don’t take our word for it.