5 Mindset Shifts Marketing Leaders Must Make
Marketing Insider Group
APRIL 30, 2013
The benefits of this field-based approach are manifold. Firms need to differentiate through brand experience. Stephanie Anderson of Time Warner Cable, reinforced that point: “We need to continually train and educate internally.”. Katrina Klier ( @ KatrinaKlier ) from Accenture, put it plainly: “Be a user, trier, tester.
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