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PR and Marketing: Are Bloggers the New Journalists?

Hinge Marketing

Among professional services firms, one example is the use of educational content on blogs and video sites – content that is fast becoming more popular than promotional content. Corporate bloggers have a marketing agenda, for example. There are still differences between PR and marketing.

PR 48
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Supercharge Your Sales Funnel Velocity With Content

Convince & Convert

—here is a blog post from the Roojoom team that attracted considerable attention: Managing the Content Pipeline with the Right Dose of Guest Bloggers. If people were unaware of, or uncaring about, the content pipeline, then surely a post about guest bloggers got their attention. Feature Study. Competitor and Pricing Comparison.

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Content Marketing Hierarchy: Be Niche With Vertical Content

ClearVoice

This year the number of bloggers is expected to reach 31.7 Because you work across multiple verticals, you need to differentiate messaging for each one. If you have online customer reviews , testimonials, or case studies, sort through this content and extract any vertical content nuggets that stand out. One more thing.

Verticals 101
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7 Killer Content Marketing Strategies for 2015 [Webinar Recording and FAQ]

LeadSquared

You can find a list of 56 online sources & tactics for education lead generation , here. From what I have seen, whatever education clients we have worked with, blogging has worked really well for them, especially quizzes. For our education clients, we used to blog about 8 times a month. We are offering online courses.

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5 Mindset Shifts Marketing Leaders Must Make

Marketing Insider Group

Firms need to differentiate through brand experience. Tom Seclow ( @ SpencerStuView ) of Spencer Stuart presented a case study with the message that CMOs’ tenure continues to climb as they become more entrenched in their roles and expand their influence across their organizations. Did you attend Summit?

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A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark Consulting

What is your value proposition and your differentiation? How will you be differentiated? white papers, case studies, website copy, videos, podcasts, blogs). Educating about potential solutions to the problem. Increase sales rep productivity by reducing the time sales reps spend educating leads.

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A Lead Generation Plan Begins With Content Marketing Strategy

NuSpark Consulting

What is your value proposition and your differentiation? How will you be differentiated? white papers, case studies, website copy, videos, podcasts, blogs). Educating about potential solutions to the problem. Increase sales rep productivity by reducing the time sales reps spend educating leads.