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Recent Writings: Negativity, Social Gaffes and Farewell to Case Studies

Paul Gillin

I haven’t had a chance to blog here lately because most of my writing is been on assignment for other publishers. Here’s a sampling of what I’ve been talking about. In Why Brands Should Love Public Complaints , I make the case that your critics can be your strongest allies. Love Your Critics.

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The 24 Best Online Writing Tools and Apps

Webbiquity

Sample review: “Create beautiful word clouds in just a few clicks.” — BuzzBlogger. Sample review: “After the Deadline checks spelling, style, and grammar wherever you go on the web.” — BuzzBlogger. Sample review: “The Hemingway tool is a great way to ensure your writing is easy to read. Pricing: free. Enter Grammarly.

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Thinking About Hiring a Content Agency? Here’s What to Expect

ClearVoice

. “Content marketing is the process of planning, creating, distributing, sharing, and publishing content to reach your target audience. As a business, this tactic can help you improve brand awareness, boost sales, connect with your target audience members, and engage prospects and customers.” Facebook Live videos?

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40 Exit Popup Hacks and Examples to Grow Your Email List

Optinmonster

With powerful targeting features, websites are now able to show offers that the customer would be interested in. Reduce Cart Abandonment : Provide incentives to buy at a critical moment in the customer journey. Here’s a popup example from RebootAuthentic: See how the headline is personalized for Smart Blogger readers?

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A Marketer's Guide to Accumulating Awesome Online Reviews

Hubspot

If your business relies on customers that value quality over price, this first bit of data should make you happy. 52% of consumers reported that positive customer reviews make them more likely to use a local business compared to just 28%, who make their selection based on other factors like location and price.

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130+ Examples of Lead Magnet Headlines That Will Make People Click

Optinmonster

A headline is the first (and often, the only) opportunity you’ll get to impress a potential customer. A lead magnet is a valuable piece of content that businesses offer to potential customers in exchange for their email addresses. Do you often suffer from writer’s block when it comes to writing captivating headlines?

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What is a Lead Magnet? 69 Proven Lead Magnet Ideas That Work.

Optinmonster

A lead magnet is a free resource that attracts potential customers for your niche to click on. This free content makes visitors more likely to sign up for your email list and eventually become paying customers. That means customers get something of value, the business gets something of value, and everyone wins.