markempa

DECEMBER 30, 2008

Here’s a case study that MarketingSherpa released earlier this month that follows one company through its social media adventure. In the end, the team’s analysis showed a dramatic correlation between the use of social media channels and the growth of the company’s Web traffic and leads.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

Sprout Social

FEBRUARY 15, 2022

Research your potential competitors through LinkedIn and Google searches. For Jen Thorne , London-based social media consultant and beauty blogger, the key is ensuring you have enough business. LinkedIn’s new Service Marketplace. Job boards (LinkedIn, Indeed, Monster, etc.). What services do they offer? Facebook Groups.

Social Media 105

Social Media Consulting Media Work Management 105

GreenRope

MAY 28, 2020

If you are looking for places to re-publish your article, look at LinkedIn’s “Publish” feature. Publishing your content on LinkedIn does not result in any negative dings on your SEO, but can get your content in front of a lot more people. Facebook, Twitter, LinkedIn, Instagram, Pinterest, etc. Social Media.

Marketing Budget 52

Marketing Budget Budget Programs Marketing Budget Creation Planning 52

Valasys

FEBRUARY 13, 2020

According to Kapost two-third of B2B marketers accede that content their multi-channel marketing strategy –including event marketing, social media marketing, demand generation campaigns & much more. So much so that the famous author, speak & blogger Seth Godin describes it as the “ only marketing left.”

Content Marketing 64

Content Marketing Ad Building Branding Brand Identity 64

SpotMe Blog

JUNE 2, 2021

Find bloggers out there who follow and write about your industry. If you’re implementing a multi-channel marketing plan, it can be helpful to put a “How did you hear about this event?” That way you can determine which channel, whether it’s email, Facebook, or LinkedIn, brought them to the registration page.

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

ClearVoice

NOVEMBER 2, 2018

Description: At B2B Marketing Exchange, expect a great lineup of workshops and case studies, with more than 100 speakers and 70 sessions spanning six tracks. Description: MediaPost’s Brand Marketers Insider Summit features keynotes, case studies, and panels from some of the best minds in the marketing industry.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Biznology

NOVEMBER 8, 2012

And bloggers , of course, need to know what words their audiences use to describe their pain points. If you’re interested in the case study, please read on. Case Study: US Open Marketing. Thousands participated in related conversations on Twitter, Tumblr, Facebook, and LinkedIn. IBM sponsors the event.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Webbiquity

DECEMBER 21, 2010

Customers are increasingly seeking support through social media channels, as well as complaining via social media about poor product and service experiences. Twitter, Facebook and LinkedIn groups, community sites (e.g. Traditionally, customer case studies, PR and analyst relations have filled this role. Tweet This!

Social Media 100

Social Media Media Business Paid Search Agency 100

LeadSquared

JANUARY 28, 2015

There are several other video sharing channels that you could look at, like Dailymotion. It would help people learn more about the business or school in this case. YouTube would make a good channel because it’s easy for videos to rank there. Are case studies a good way to connect with readers? Question 8.

Webinar Metrics 52

Webinar Metrics FAQ Work Management Marketing & Strategy 52

Directive Agency

SEPTEMBER 3, 2019

However, the competitive landscape of content marketing is flooded with thought leaders, “professional” bloggers, and people pretending to be one or the other. Leverage the Top Marketing Channels with Your Content. You need data-driven and credible content to drive these channels. Find ways to incorporate catchy titles.

Top of Funnel 40

Top of Funnel Traffic Work Management Marketing Management 40

ConvertKit

APRIL 21, 2019

As a blogger and content creator, utilizing content upgrades is one of the best strategies for building your email list and converting otherwise passive blog readers. Case Study. After you connect the lead magnet, it’s time to promote it on the marketing channels you already have. Video series. Mini eBooks. Tips Sheet.

Lead Scoring 74

Lead Scoring Lead Ranking Marketing Qualified Leads Leads 74

ConvertKit

APRIL 21, 2019

As a blogger and content creator, utilizing content upgrades is one of the best strategies for building your email list and converting otherwise passive blog readers. Case Study. This email marketing tactic can work incredibly well, especially for entrepreneurs and bloggers who run an ecommerce shop. Content upgrade.

Lead Scoring 74

Lead Scoring Lead Ranking Marketing Qualified Leads Leads 74

Valasys

MARCH 5, 2020

While abiding by the principles of E-A-T (Expertise, Authoritativeness & Trustworthiness) will be as important for the bloggers as ever in 2020, to evolve your content strategy in 2020 you should also consider executing a content strategy with a perfect blend of long & short-form content.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Biznology

SEPTEMBER 23, 2014

My presentation is titled Blogger Outreach Case Study: How I Activated Hundreds of Bloggers for Mizuno Running. See what we did to engage and activate hundreds of bloggers, from the top 100 running bloggers down the every single blogger who self-identified with being a Runner.”

Long Tail Marketing 80

Long Tail Marketing Case Studies Case Study Outreach 80

Online Marketing Institute

JANUARY 4, 2011

Write about customers successes – Write up a case study about a clients successful project, they will often let you publish their name 5. Case Studies are always popular to write about and not just your own 17. Promote and distribute your posts on to other social media platforms such as Facebook, Twitter and LinkedIn 29.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Optinmonster

FEBRUARY 10, 2024

Use short but useful tutorials, videos , case studies , reviews , list posts, interviews, how-to posts, podcasts, and more personal pieces. For example: “Join other 100K creative bloggers…” Take a look at how WPBeginner does it: 11. For example, “Over 10,000 Bloggers Can’t Be Wrong. Be sure to stay true to your voice.

Blogger 90

Blogger Long Tail Marketing Opt-out Opt-in 90

NuSpark Consulting

JULY 15, 2011

white papers, case studies, website copy, videos, podcasts, blogs). We’ll also make sure keywords are utilized to support SEO efforts, and also research other bloggers and though leaders as opportunities for yourself to comment and create back links. Engagement Coaching. Now we get to social media. Phase Two: Lead Generation.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

white papers, case studies, website copy, videos, podcasts, blogs). We’ll also make sure keywords are utilized to support SEO efforts, and also research other bloggers and though leaders as opportunities for yourself to comment and create back links. Engagement Coaching. Now we get to social media. Phase Two: Lead Generation.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Marketing Insider Group

JUNE 22, 2021

A good distribution strategy can lead to more engagement across different channels and increased traffic to your website. A good content distribution strategy can lead to more engagement across different channels and increased traffic to your website. There are three main categories of channels: owned, earned, and paid.

Distribution 325

Distribution Cost Per Click Marketing Budget Marketing Budget Creation 325

Sprout Social

MARCH 13, 2017

Or how about when LinkedIn sends you emails with information about your connections. Even if you don’t get to a level of personalization that Instagram and LinkedIn use, social proof still matters. We use a similar approach with our customer case studies, like this one from Trello.

Paid Content 110

Paid Content Conversion Work Management Paid Search Agency 110

The Effective Marketer

JULY 21, 2009

Choosing the right social media strategy While some may say that since your employees are already using social media (facebook pages, tweeter accounts, linkedin posts, etc.) ’ If it is not the best channel for engagement (based on their answer) then we’ll be the first to push back. Like Be the first to like this post.

Social Media 100

Social Media Planning Work Management Social Marketing 100

Hubspot

APRIL 17, 2012

In an article about social proof , TechCrunch clearly identified 5 different categories of social proof: Expert Social Proof: Approval from a credible expert, such as an industry blogger or other authority. 5) Case Studies & Testimonials. Then approach them for a testimonial or case study.

Social Marketing 28

Social Marketing Case Studies Case Study Classified Ads 28

Hubspot

NOVEMBER 14, 2016

One of my favorite tidbits of advice about content marketing comes from Social Triggers founder Derek Halpern, in a post on why bloggers fail. Every week, he produced content that was relevant to the chapters of his book for LinkedIn and the blog at Content Marketing Institute. LinkedIn Pulse posts. Check 'em out.

Examples 28

Examples Lead Scoring Lead Ranking Content 28

Online Marketing Institute

NOVEMBER 8, 2010

Understand how IT decision-makers are accessing information and how you can engage them with successful multi-channel programs. The following five case studies lend insight into how B2B marketers can use social media to generate leads, create specialized communities, improve SEO, become knowledge sources, and strengthen marketing campaigns.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Webbiquity

JANUARY 20, 2015

As noted in several of the posts highlighted below, LinkedIn is no longer just a hangout for job-seeking professionals, who largely abandon it in between job searches. And yes, it’s still a key site for job seekers and employers—91 of the Fortune 100 companies (along with thousands of smaller firms) use LinkedIn for candidate searches.

Linkedin 100

Linkedin Paid Content Planning Paid Search Agency 100

MLT Creative

OCTOBER 28, 2010

A blogger, B2B marketing consultant and social media pro. Take a look at our latest B2B marketing webinars and eBooks: Get your B2B LinkedIn Toolkit. I like to see a good idea keep getting better, and The B2B Twitterer of the Year Awards are a great example. TreyPennington. Get your B2B Twitter Toolkit.

Twitter 40

Twitter Advertising Agencies B2B Marketing B to B 40

Online Marketing Institute

DECEMBER 23, 2010

In messaging youll find they are more concerned with addressing logistics of helping small businesses, with messaging strategies "designed to facilitate sharing core content such as customer case studies and tools that bring the benefits of logistics to life [after] other marketing materials drive consumers to the site."

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Hubspot

JUNE 25, 2012

Case Study: Local Landscaping Company Aims to Become Top-Ranked Business Website in Their Area. Getting found by a narrow audience is not confined to search engines -- it expands to many online channels, including social media. Case Study: Electronic Packaging Systems Company Blogs Their Way to More Traffic and Visibility.

Inbound Marketing 28

Inbound Marketing Enterprise Management Work Management Marketing Management 28

Martech Advisor

JANUARY 28, 2020

In this article, we cover the concept of B2B content marketing, core content marketing formats and distribution channels, advantages, and best practices, along with B2B content marketing examples to help you win at your content initiatives in 2020. 3 Key Distribution Channels for B2B Content Marketing. Table of Contents. Blog Posts.

Paid Content 113

Paid Content Top of Funnel Advertising Channels B2B Marketing 113

Hubspot

DECEMBER 9, 2010

More than 15 excellent speakers gathered last week in Berlin to talk about European B2B marketing, sharing best practices, case studies and sage advice. ” “Google: Consider tweaking your PPC campaigns - different for mobile vs. full screen experience to reduce CPC” Social Media is Now a De Facto Channel.

Inbound Marketing 28

Inbound Marketing Paid Search Agency CPC Cost Per Click 28

Convince & Convert

APRIL 1, 2010

The YouTube channel is barely mentioned on Facebook. I totally agree that repurposing content across social networking platforms is a necessity, and that saying what you mean and meaning what you say across every channel is very important. The videos aren’t annotated to drive traffic to Facebook.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

EveryoneSocial

FEBRUARY 20, 2018

While bloggers, thought leaders, and social media celebrities often have large followings, your employees have followers as well (more than you may know) and, those other groups are in a unique position to share about their experiences at and passion for the companies they work for. Get the complete Dell employee advocacy case study here.

Branding 87

Branding Brand Identity Work Management Advertising Agencies 87

Conductor

DECEMBER 10, 2019

I will say that I really enjoyed your LinkedIn description, which is, “I do SEO well.” So I’m trying to wrap my head around all that and strategize with the team to help grow those international channels. They’re like little case studies that you can use to educate yourself. Submit your story here.

Paid Content 52

Paid Content Planning Enterprise Management CMS Development 52

SnapApp

DECEMBER 4, 2017

Only 55% of bloggers update old posts. 76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Case studies allow businesses to use relatable business stories to move prospects towards the end of the buyer journey. In turn, this builds trust with the audience. .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Brandpoint

JUNE 12, 2019

Before you begin any distribution process for your newly created video, it needs to have a home on your own channels first. Explainer videos, case studies and tutorials can be featured directly on product pages to move your leads further down the sales funnel. This includes all content placement that marketers have control over.

Paid Content 115

Paid Content Distribution Lead Ranking Top of Funnel 115

Single Grain

APRIL 27, 2021

Case Study: Domain Migration for a Dermatology Clinic. Reach out to guest bloggers, brands or directory sites and ask. Blast your message on social media, email, web property, and demand generation channels where your prospects hang out. Case Study: Domain Migration for a Dermatology Clinic. Final Thoughts.

Demand Generation Agencies 52

Demand Generation Agencies Domain Sample Paid Search Agency 52

Albacross

AUGUST 28, 2018

Don’t worry - I’m not saying that you need to spend the bulk of your day posting on Facebook, Twitter, LinkedIn, Instagram, Pinterest and Snapchat. Now, studies show that LinkedIn is by far the most effective platform for companies who want to connect with B2B buyers. So go ahead and focus your efforts on LinkedIn.

Paid Content 70

Paid Content Ideal Customer Profiles Tactics Adwords 70