Remove Blogger Remove Cable Remove Differentiation Remove Education Remove Storytelling
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5 Mindset Shifts Marketing Leaders Must Make

Marketing Insider Group

Firms need to differentiate through brand experience. Douwe Bergsma ( @ douwebergsma ) of Georgia-Pacific laid out three critical requirements for the role: “CMOs need to be 1) scientists 2) storytellers and 3) army generals.” This was a recurring theme throughout the conference. Did you attend Summit? margaret.molloy@velocidi.com ).

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20 Experts Provide Their Content Marketing Predictions For 2016

Marketing Insider Group

As more and more consumers download ad blockers on their computers and cell phones, opt-out of telemarketing lists, and cut their cable subscription cords, marketers will start to see the futility of spending so much of their budgets on ads no one wants. Ian Cleary, Award Winning Tech Blogger on RazorSocial , @ IanCleary.