What is Video Seeding and Does Your Brand Need it?
Vidyard
JUNE 5, 2014
Ford selected 100 video bloggers and gave each a new Fiesta to drive for six months. In return the video bloggers would record their experiences and journeys on their social media channels. After planting their “seeds” (the bloggers), Ford achieved 4.3 They’ll ultimately drive media buzz around your campaign.
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