Trending Sources

Keeping It Buzzingly Alive

Savvy B2B Marketing

What she is planning on doing is offering the swag to book bloggers who will then have “comment contests” where a randomly selected commenter will win. (in fact just to drill home the point, that's exactly what's happening with my post.). Self-promotion is all about getting your name out there and creating buzz on the internet. Her market? Young adult readers.

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7 Tools for Finding & Connecting With Influential Bloggers

Hubspot

Bloggers are trusted voices who can bring in customers and help you build your community. They''re capable of exposing others to your message and getting the buzz started -- but only if you approach the task diligently. Reaching out to potential blogger is a more intricate process nowadays than it was even five years ago. Tips for Effectively Reaching Out to Bloggers.

Book Review: Tales From a Veteran Blogger

Paul Gillin

He introduces the concept of “progressive disclosure” as an alternative to the traditional Big Bang product announcement, with the idea being to use social media to build awareness and buzz leading up to the communication of the news. The guidelines…signaled to employees, clients and the market that IBM would stand behind its [people],” he writes. Telling Stories.

Content Rules: Secrets of Writing Compelling Content

Writing on the Web

Marketing nowadays requires writing and publishing great content in multiple ways. How can you make your writing interesting, more like a good movie or book? It will demystify the process of creating valuable content that attracts clients to you. I’ll be sharing more tips on writing compelling stories shortly. Blog this on Blogger. Post on Google Buzz.

How to Write with Your Right Brain: 5 Tips

Writing on the Web

?? One of the smartest things you can do to keep up with blog writing is to use your brain well. The third thing I do in the morning when I get up is write on one of my blogs. Here are 5 tips for being more creative and productive with your writing tasks. Write first before you open email or your list of things to do. Blog this on Blogger. Post on Google Buzz.

Online Persuasion: How to Write to Create Desire

Writing on the Web

When writing online , how can you appeal to readers’ emotions on a business-oriented site? If you want to write content that persuades readers – both thinking type and feeling type processors – to take action, you write about  emotional triggers AND provide reasons to act. Stephen Denning writes about this in his book  The Secret Language of Leadership , and these lessons for leadership communications are applicable to writing web content. Grab Attention: Write headlines that draw the reader in. Blog this on Blogger. Analyze it ?Recommend

Business Blog Writing: Come on, light my fire!

Writing on the Web

When it comes to writing content for a business blog , most professionals start from their point of view. It’s an intellectual process  in which you write, “Here’s our company’s biggest advantage, and here is what you need to do.” Blog this on Blogger. Post on Google Buzz. If Your Blog Writing Stinks… Content Marketing with Stories: Better than Facts.

Writing Web Content: 5 Simple Steps for Results

Writing on the Web

Organize, simplify and get better results from your Web writing by asking 5 important questions: What is the problem (pain, predicament)? As you compose your copy, you should write out several sentences to answer each question. suppose it depends on what you’re writing, but I can’t think of many web pages, blog posts, articles where these 5 questions wouldn’t be appropriate. I’ve been re-reading Maria Velosa’s Web Copy that Sells this week. Write a few sentences out about the problem. Stay tuned for a Better Blog Writing Webinar soon.

Business Blog: 4 Reasons to NOT Write Your Own

Writing on the Web

Here’s the message, loud and clear: 99% of busy business professionals and attorneys should not – repeat, not – waste their precious productive hours writing their own blog posts and website content. You will burn yourself out, and your business will suffer – even if you enjoy doing the writing. Currently, you write three blog posts a week. Blog this on Blogger.

23 Outstanding Social PR Guides

Webbiquity

Foremost among these developments is the shift from communicating primarily to a closely-guarded list of traditional “media’ contacts (editors and paid journalists) to working with an amorphous and expanding pool of influencers in specific industries and specialties: vendors, buyers, brand advocates, bloggers, freelance writer, peers, and others. Image credit: PRNews.

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Serial Writing Formula: 1=5+2=7+1

Writing on the Web

But once in a while I stumble upon something that makes sense , saves time , and produces exponential results. I’m talking about serial writing. You take one main concept, break it down into a list of 5 key elements, write an introductory overview, write a concluding summary, and here’s what you get: 7 stand-alone articles to post on your blog and to submit to article directories. also am writing a press release with the 6 steps included. So this is the start of another series: How to Write a Series of Articles for Marketing. Blog this on Blogger.

Content Marketing with Emotions: Write with Feeling

Writing on the Web

Are you writing with feeling? Next time you review your writing, try to identify possible feelings in the reader. wonder how many of you think about negative things to write about. Of course there’s a way to write about negative feelings, and still have a positive outlook, positive solutions. Emotional Writing. We’re not trained to write emotionally.

7 Writing Tips to Connect Emotionally with Your Readers

Writing on the Web

When writing on the web – either in a blog post , an ezine or other forms of content marketing , readers are more likely to respond to your offers of service or products if there is a resonance between you. So you have to be very clear when writing, more so than with speaking. Blog this on Blogger. Post on Google Buzz. Simple Writing Steps to Connect with Readers.

How PR and Social Media Can Work Together

Webbiquity

The social media release is used for blogger outreach. bloggers are overwhelmed with pitches and unlikely to write about the company’s press release, the company uses the press release as a hook and offers to write a (informational, non-promotional) guest post on the topic. These links send more traffic to the blog (which the blogger likes) and spread the company’s fame.

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How to Write a Content Marketing Blog Post

Writing on the Web

Here’s a little review of steps involved in writing and publishing a blog post: Once you have written the body of the post, it’s time to check for effectiveness: Before you publish, here are a few smart things to check for: And now you are ready for important final steps… What is missing here? Blog this on Blogger. Post on Google Buzz. Digg this! Tweet This!

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How to Start a Blog Serial Writing Project

Writing on the Web

??. If you’ve been reading my blogs for any length of time, you know about my problem with writing:  I love to write , and I can write too much.  Then, at some point in my writing career I got lazy. just started making a list of main points and then writing out a couple of sentences on each item. fell in love with the “Make a List&# writing school.

Best Social PR Guides and Tips of 2010 (So Far)

Webbiquity

And as any blogger can tell you, PR pros understand this, as witnessed by the incredible increase in blogger outreach “pitches&# from corporate PR departments and firms over the past two years. Of course, there’s more to (successful) blogger outreach than just pitching, and there’s more to the new practice of social PR than just blogger outreach. How to Reach Out to Bloggers by Chris Brogan. Post on Google Buzz. Social media has fundamentally altered the practice of public relations. Like what? Will Traditional, Social Media Blend?

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How to Become a Stellar Guest Blogger

delicious b2bmarketing

This post is meant to outline the “ quality &# approach to guest blogging where: Linking (and keywords in the links) is not the most important thing What matters is networking with niche bloggers and influencers as well as building a positive brand image So read on if you are serious about guest blogging… 1. This is a guest post by Ann Smarty, a blogger and web entrepreneur.

Content Curation: How to Become a Thought Leader

Writing on the Web

share these key points with anyone who struggles with writing online for their business and needs ideas for what to write. Blog this on Blogger. Post on Google Buzz. Business Blog Writing and Content Marketing: Come on, light my fire! Here’s an important post from Joe Pulizzi’s Junta42 blog, Content Curation Grows Up, Original Content Still Key.

Why you should consider centralizing your search keyword lists

Biznology

Brand marketers need the right keywords to do a better job naming products and writing messaging guides. And bloggers , of course, need to know what words their audiences use to describe their pain points. Paid created the buzz, while owned and earned kept the audience engaged. Photo credit: Wikipedia. Last month, I wrote about 2 challenges to keyword collaboration.

Blogger’s Block Strikes Blog Squad…Blogger Bites Back

Writing on the Web

This hasn’t happened in a long time. I’ve been sitting at the computer for the last 2-3 hours wondering what to write about. I’m the gal who says blogging is easy, 1-2-3, done in 20 minutes. And I call myself The Blog Squad…I’ve even got a great little package you can have called Time Saving Tips for Smart Bloggers , audio, transcript, PDF handouts.

If you perform only to an empty house your show will close

Biznology

Not just new members, but passionate, enthusiastic, members who will do what you expected Facebook, Google+, and Twitter to do for you in the first place: create firestorms of buzz and word-of-mouth influence. This can include a long-tail blogger outreach campaign, it should include an A-list influencer outreach, be they on blogs, Twitter, Facebook, or wherever. No, it is indeed not.

Content Marketing with Stories: Better than Facts

Writing on the Web

In his book Meatball Sundae , Seth Godin writes, “People just aren’t that good at remembering facts. So if you’re a professional with a blog, or writing content for your web pages or e-newsletter, what kinds of stories should you be writing? Most of them center on writing about how to solve a problem for your readers. Blog this on Blogger.

Why You Should Be Happy Before You Blog

Writing on the Web

Your emotions are imbedded in your words and how you write. What I’m asking is that you pause before you write for your audience. Get clarity, and then go into the right mindset before writing a word. look back on my career as a journalist and author, and I recognized at one point I had written more than 5,000 articles that were published – articles that I was paid to write

Content Checklist: Don’t Publish Without It

Writing on the Web

The checklist is designed for digital content creators and marketing teams, but it can and should be used by anyone writing a business blog or other content for the Web. This is similar to what I write about in my ebook, Content Marketing with Blogs. Blog this on Blogger. Post on Google Buzz. Anatomy of a Blog Post: A Writing Checklist. Readable. Understandable.

Is the Social Web Changing How We Write?How to Write Like You Talk

Writing on the Web

How to Write Like You Talk" alt=" Is the Social Web Changing How We Write? How to Write Like You Talk" />. How to Write Like You Talk" width="105" height="105" /> This week’s guest post is by Barb Sawyers, Sticky Communications who recently published a great ebook on how you can write better for the web. Barb Sawyers writes about writing and communication.

Best Social PR Guides, Tips and Tools of 2010

Webbiquity

Effectively connect with bloggers and other key online influencers in your industry? Social Media Press Releases and Blogger Outreach. The 5 Cs of Blogger Relations by prTini. ** 5 Stars. Noting (very accurately I might add) that “The top bloggers receive hundreds of pitches a day. Even bloggers with less traffic to their site are still being pitched on a regular basis. deep vertical industry knowledge, writing, relationship-building) also make them natural link builders for SEO. Post on Google Buzz. Optimize company news for SEO benefit?

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How to Write a Social Media Policy

Webbiquity

Guidelines for Content creators (bloggers, presenters, video, podcasts etc.). Post on Google Buzz. Why is having a social media policy in place so critical? Because virtually 100% of companies are now involved in social media—whether they acknowledge it or not. If no one else is discussing a company, its employees almost certainly are. Introduction and Definitions. Wikis. Blogs.

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10 People You Should Follow on Twitter if You’re in Marketing

Act-On

President & Founder of Heinz Marketing , author, blogger, Top 50 Sales & Marketing Influencers. Founder of Moz , author, blogger, tech investor. She’s the author of the Pamorama blog, which provides content related to “building buzz in a connected world.” Author of “ Everybody Writes ” and coauthor (with C.C. Matt Heinz –  @heinzmarketing  .

Top 10 Tips for Creative Blog Writing

Writing on the Web

What creative writing tips would you offer to budding writers? We were having a book signing party to celebrate the publication of Rob’s first two novels, Die Laughing and Future Schlock. I’m sharing with you here my speech, because there are some tips for writing creative content not only for novels and fiction. These tips also apply to blog writing. Buzz up!

Are Your Content Readers Thinkers or Feelers?

Writing on the Web

Several years ago, my friend John Agno published this review of personality types in his newsletter.  It contains important information to consider when writing your blog, e-newsletter or content marketing to attract clients, and it still applies today. like to cite studies whenever I write about a concept, to prove my point. You are writing one regularly, aren’t you?

What’s Missing in Content Marketing: Who and Why

Writing on the Web

People are good at writing about what they know. If you’re not writing real stories, your content – on your blog, in your newsletter, on your web pages – runs the risk of being boring. Or, as David Meerman Scott writes on his blog, people are still writing gobbledygook. Blog this on Blogger. Post on Google Buzz. Content Marketing with Stories: Why We Tell Lies… Business Blog Writing and Content Marketing: Come on, light my fire! Storytelling and personalization is the biggest missing piece in content marketing as I see it.

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Judith Briles’ Wise Words to Authors & Writers: Snappy, Sassy, Salty!

Writing on the Web

Judith Briles is an author’s best friend, especially when it comes to book writing. Coffee along with the right words creates the perfect buzz! As a blogger, I know that the right combination of words engages readers. Along with a cup of coffee, this little book of short and snappy reminders will get your fingers tapping, your mind buzzing. It’s summer. It’s hot.

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Content Marketing Videos: Speak to Problems First

Writing on the Web

What’s the best way to write a script for a video ? Most of the time I focus on how important it is to write quality online content for your readers, and teach my clients to achieve maximum results, they have to be writing things that are relevant and important to their readers: how do you solve their problems. Blog this on Blogger. Post on Google Buzz.

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