Writing on the Web

MARCH 7, 2011

Once I get a Scribe score of 100%, I can pull the publishing trigger with full confidence. Write at least 300 words. Sometimes this happens when I write about topics that don’t really have synonyms like Facebook , or “ search engines.&#. Blog this on Blogger. Post on Google Buzz. Share this on Facebook.

SEO 100

SEO Tips Digg Blogger 100

Writing on the Web

AUGUST 2, 2010

And, how can we use that wisdom when writing content that serves to market ourselves and our businesses? Business professionals approach online content marketing and writing for the web with this mentality. When marketers write content, they appeal to the senses and the emotions. Use persuasion triggers.

Trigger Marketing 100

Trigger Marketing Copywriting Digg Urgency Marketing 100

Writing on the Web

AUGUST 10, 2010

Your blog writing can improve. What if there were a secret formula you could use to grab people’s attention, stimulate their desire, and trigger action? By the way, this doesn’t only apply to blog writing, but to other content marketing pieces and in general for web pages.). But just follow along with me here.

Trigger Marketing 100

Trigger Marketing Digg Work Management Act-On 100

Writing on the Web

JULY 28, 2010

It’s one of the key persuasion triggers that get people to take action. Social proof is one of the most powerful mechanisms for triggering buying decisions. Blog this on Blogger. Post on Google Buzz. Recommendations, testimonials and client stories are a powerful persuasion tactic. It’s called social proof.

Ning 100

Ning Trigger Marketing Digg Buzz 100

Writing on the Web

OCTOBER 21, 2010

Content marketing and the people who write marketing messages must understand how consumers’ brains work if they want to engage and create trust and loyalty. But marketers continue to write messages as if people were paying attention. Blog this on Blogger. Post on Google Buzz. billion in US alone. How do we know?

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

JANUARY 11, 2011

In his book Meatball Sundae , Seth Godin writes, “People just aren’t that good at remembering facts. So if you’re a professional with a blog, or writing content for your web pages or e-newsletter, what kinds of stories should you be writing? Blog this on Blogger. Post on Google Buzz.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

JULY 15, 2010

Writing on my blog is my way of reaching out to people looking for ways to write content on the Web so that they can get found, get known and get new business. I predicted the buzz about blogs would die down simply because everyone would be using a blog platform, such as WordPress, to build and manage their websites as well as blogs.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

APRIL 25, 2011

People are good at writing about what they know. If you’re not writing real stories, your content – on your blog, in your newsletter, on your web pages – runs the risk of being boring. Our mirror neurons get triggered and we put ourselves into the story. Blog this on Blogger. Post on Google Buzz.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

JULY 29, 2010

Social proof is such a strong trigger for online action, it’s good to know what works best for your Web content marketing strategies. Blog this on Blogger. Post on Google Buzz. Social Writing: Don’t ignore networking sites. Do some client recommendations work better than others? Share this on Bebo. Tweet This!

Ning 100

Ning Trigger Marketing Digg Landing Pages 100

Writing on the Web

DECEMBER 15, 2010

Therefore your content needs to trigger to action. Blog this on Blogger. Post on Google Buzz. Related posts: Social Writing: Don’t ignore networking sites. Writing Better Web Content: Ask what? Is the Social Web Changing How We Write? How to Write Like You Talk. Click and bye-bye. Tweet This!

Ning 100

Ning Digg RSS Aggregators 100

Hubspot

MAY 2, 2019

Whether it reminds you of shopping with your parents at the grocery store or riding one down the parking lot, the shopping cart can trigger some major nostalgia. BlackBerry pulled this stunt because they wanted the sight of their phones to trigger the emotions the men felt when they were interacting with the actresses. Fyre Festival.

Ideal Customer Profiles 73

Ideal Customer Profiles Paid Search Agency Planning Brand Identity 73

Writing on the Web

JULY 7, 2010

There are a couple key persuasion triggers to remember when composing sales content: Social proof. Ask clients to write a testimonial for you and suggest they add a few results from working with you. Blog this on Blogger. Post on Google Buzz. Related posts: Is the Social Web Changing How We Write? Authenticity.

Ning 100

Ning Advertorials Trigger Marketing Ethics 100

Writing on the Web

APRIL 19, 2011

How do you find your voice and create your brand story so that readers are inspired and emotionally triggered? I think this is one of the hardest things for busy professionals to communicate in writing content for the Web. It’s one thing to write what you know. Write like you speak, only without all the grammar mistakes.

Tips 100

Tips Content Marketing Digg Content 100

Writing on the Web

OCTOBER 24, 2010

If you want to know more about how to write content that makes an impact on the brains of your readers, here are some interesting sites and books about the emerging field of neuromarketing. Copywriters have been using subconscious emotional triggers for a long time now with success. Blog this on Blogger. Post on Google Buzz.

Ning 100

Ning Digg Copywriting Paid Search Agency 100

Writing on the Web

OCTOBER 13, 2010

We can write better content because we understand how consumers make decisions. Neuromarketing and science can help improve your content writing so that it has more of an impact on people in your target audience. Blog this on Blogger. Post on Google Buzz. We know more about the subconscious functions than ever before.

Copywriting 100

Copywriting Digg Trigger Marketing Buzz 100

Writing on the Web

AUGUST 12, 2010

In order for you to believe me, in order for me to build trust with you that I have credibility and expertise in Writing on the Web, here’s an abbreviated version of why I write this blog. If you’re one of those smart professionals, then take a look at this page where I describe my blog and web writing services.

Storytelling 100

Storytelling Digg Trigger Marketing Internet Marketing 100

Writing on the Web

OCTOBER 19, 2010

When something catches our attention, if we want to know more, and if it triggers one of our drives (acquire it, eat it, bond with it, use it to save time, energy or money or protect family) we will remember it so that we can take action on it. Blog this on Blogger. Post on Google Buzz. We are no different. Email this via Gmail.

Buy 100

Buy Digg Buzz Blogger 100

Writing on the Web

OCTOBER 13, 2010

How do you write good blog posts that connect emotionally with readers and turn them into loyal fans? This is what you need to do whenever you write any content designed to market your products and services. I hope this is useful to you and you can see how to apply this to your own blog writing and content marketing.

Content Marketing 100

Content Marketing Content Digg Buzz 100

Writing on the Web

NOVEMBER 15, 2010

Persuasion triggers and emotional hot buttons. Blog this on Blogger. Post on Google Buzz. Writing Better Content: An Emotional Pathway. This is where content creation prowess must do everything possible to provide a virtual pleasure experience using: Photos. Faces of people enjoying the offer. Metaphors and analogies.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Writing on the Web

OCTOBER 18, 2010

The Content Marketing Institute recently surveyed content marketers who report that’s their #1 challenge: How to write content that is “ engaging, “ that gets readers to pay attention, the compels them to take action. I think these four basic drives will help you write better content that fully engages readers.

Content 100

Content Digg Tagging Marketing Proposals 100

markempa

JULY 5, 2007

« Podcast: Interview with MarketingSherpas Anne Holland | Main | Early Stage Leads are too important for Sales People Alone » Off-Topic: On Selling Ideas in 1776 Fellow blogger Tom Pick, over at the The WebMarketCentral Blog tagged me to write something off topic, interesting, seasonal and non-work related this week.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

Writing on the Web

DECEMBER 7, 2010

What results is a neural network of recalled associations that gets triggered by a memory of a hot-button stimulus. Blog this on Blogger. Post on Google Buzz. A stimulus may hit the amygdala and be assimilated because it resembles a previously established emotional connection. Subscribe to the comments for this post?

Digg 100

Digg Trigger Marketing Buzz Blogger 100

markempa

MARCH 27, 2005

« Give Lead Generation Some Respect | Main | Podcast: How Trigger Events improve Lead Generation » Sales Leads Via RSS via Salesforce.com Otter Group CEO, Kathleen Gilroy , pointed me Charlie Woods, Moonwatcher Blog , and his intriguing post on the subject of distributing sales leads via RSS. Bloggers over-hype RSS.

RSS 120

RSS Salesforce.com Lead Generation Sales Leads 120

SendX

FEBRUARY 16, 2021

Promote your newsletter online - always be on the lookout for partnerships with bloggers, social media influencers, and teams in charge of bigger newsletters. Let’s take a closer look at the DOs and DON’Ts of writing subject lines: Subject Line DON’Ts: Adding special characters and emojis. Using spam triggers.

Optimization 246

Optimization Tips Deliverability CAN-SPAM 246

Hubspot

JULY 11, 2011

Blogger Connie, a “nearly-50-year-old” mom, writes about her experience with these reminders over on her blog. Emails reminding customers to come back to the website or shop again without any behavioral or environmental trigger are no better than blanket mass emails. I’ve said that on more than a few occasions.

Tagging 28

Tagging Budget Programs Sample Buzz 28

Hubspot

JANUARY 26, 2011

Additionally, your blog gives you the opportunity to establish yourself or your company as an industry leader, gives you a platform to network with your industry peers, and allows you to generate buzz in social media. Write Something Insightful and Thought-Provoking. Not too shabby! This is what a truly remarkable blog post will do.

Peer-to-peer 28

Peer-to-peer Opinions Social Media Barriers 28

Hubspot

NOVEMBER 7, 2014

How convenient for a blogger writing about the top Pulse articles of all time. "Drinking caffeine triggers the release of adrenaline. Do you write things about yourself you would never have the nerve to actually say ?" " Read the rest here. #4: Views: 2,073,439. Likes: 5,391. Comments: 2,677. Likes: 3,808.

Linkedin 28

Linkedin Opinions Customer Satisfaction Work Management 28

Convince & Convert

AUGUST 19, 2010

So much so, that 49% of recipients take the time to write about their experiences on a website form Western River provides. Virality, Quick and Easy Once the stories are approved and posted on the blog, RESMARK automatically triggers another email, notifying the author and asking them to share the story on Facebook, Twitter, and elsewhere.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Webbiquity

MAY 31, 2022

How can you most effectively reach out to prospects, strike up a conversation that triggers their interest in your business, and keep them engaged to turn them into customers? Write a compelling “About Us” section under 2000 characters or less. Writing an effective follow-up email can be tricky, though.

Linkedin 334

Linkedin Marketing & Strategy Marketing Strategy B2B Marketing 334

Convince & Convert

APRIL 28, 2010

Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. I would then create a group in my database solely populated by those influencers, and I would create a whole series of outreach and engagement campaigns to trigger positive brand chatter among them. What would you do?

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

SEPTEMBER 21, 2010

If barber shops were still driving consumer sentiment, I’d be writing this post about barber shop marketing. I take those thoughts back to writing and come up with more ideas, that I can share with others. We are all students in a writing program that emphasizes authenticity and voice, not marketing tactics.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

SEPTEMBER 21, 2010

At one point we discussed headline writing and what draws clicks within the social media content universe. I don’t write a lot of posts that include presentation slides, but I’ve done it at least 15 times. Mostly from me, with some terrific assistance from talented guest authors. The appetite for tools content is huge.

Social Media 141

Social Media Media Webinar Metrics Marketing & Strategy 141

Convince & Convert

JUNE 3, 2010

And he wasn’t the only one in tears in Detroit today when Armando Galarraga delivered the lineup card before the game, triggering a cathartic standing ovation at Comerica Park. I'm hoping Jim Joyce writes a book. Even in the worst of times, a simple, straightforward apology and genuine remorse can make us cry.

Social Media 156

Social Media Media PR Webinar Metrics 156

Buzz Marketing for Technology

JUNE 27, 2008

If you want to become a regular blogger, you’ve got to develop the habit of blogging. Not an easy task, I’ll admit, but thousands of bloggers have done it, and so can you. There should be a trigger for the habit … stress can trigger smoking, for example. Set a time for writing. Strictly writing.

Rules 100

Rules Blogger Trigger Marketing Digg 100

Martech Advisor

OCTOBER 18, 2019

” Often described using terms such as WoM, buzz, viral, or publicity, earned media is achieved exclusively through organic activities. In this type of media, a journalist may mention your brand in a story or write a full-blown article about the brand. Know the topics they cover and for whom they write. Interviews.

Practices 43

Practices Examples WOM Media 43

Writing on the Web

AUGUST 30, 2010

One of the things I like about blog writing and publishing content on the Web is the connection to people. The only thing that makes your readers similar may be their interest in the niche you are writing about, because you solve problems they have, because you share interests and passions with them. Blog this on Blogger.

Godaddy 100

Godaddy Digg CAN-SPAM Buzz 100

Writing on the Web

AUGUST 4, 2010

If you want to write content that persuades readers to take action, you write about emotional triggers AND provide reasons to act. Stephen Denning writes about this in his book The Secret Language of Leadership , and these lessons for leadership communications are applicable to writing web content.

Trigger Marketing 100

Trigger Marketing Digg Buzz Act-On 100