Writing on the Web

SEPTEMBER 3, 2010

Use emotional words and phrases , and think about triggering their hot buttons. Blog this on Blogger. Post on Google Buzz. Obviously it’s all about your readers. The better you know who they are and what they like, the easier it is to write content for them. There are universal drives and human motivators.

Digg 100

Digg Trigger Marketing Content Buzz 100

Writing on the Web

AUGUST 26, 2010

If you write content designed to trigger action in readers, pay attention to this. Here are three dynamics we can learn from online games that can be applied to content marketing: Appointment dynamics : this persuasion trigger is probably what Cialdini would call the scarcity or urgency factor. Blog this on Blogger.

Tips 100

Tips Content Marketing Trigger Marketing Content 100

Writing on the Web

AUGUST 5, 2010

Use persuasion triggers. Buying decisions come after a positive emotional reaction that triggers one of our primary motivators. Blog this on Blogger. Post on Google Buzz. When successful web writers create online content , they appeal to the senses and the emotions. Appeal to basic human wants, desires.

Trigger Marketing 100

Trigger Marketing Digg Urgency Marketing Eye-Tracking 100

Hubspot

MAY 2, 2019

Whether it reminds you of shopping with your parents at the grocery store or riding one down the parking lot, the shopping cart can trigger some major nostalgia. BlackBerry pulled this stunt because they wanted the sight of their phones to trigger the emotions the men felt when they were interacting with the actresses. Fyre Festival.

Ideal Customer Profiles 73

Ideal Customer Profiles Paid Search Agency Planning Branding 73

Writing on the Web

OCTOBER 27, 2010

Blog this on Blogger. Post on Google Buzz. Tags: Attracting Clients Content Marketing On Writing Better Online Marketing blog content blog writing brain science content marketing with blogs emotional triggers engaging content. Will it make them want “some of what you’ve got?&#. Share this on del.icio.us.

Digg 100

Digg Content Trigger Marketing Buzz 100

Writing on the Web

JANUARY 11, 2011

Here are some ideas for triggering stories: A negative story, a failure, a lesson learned. Some bloggers and writers are natural storytellers, some aren’t. Blog this on Blogger. Post on Google Buzz. Most of them center on writing about how to solve a problem for your readers. A case study. History and mythology.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

OCTOBER 21, 2010

Health warnings on cigarette labels actually trigger smoking behaviors , they don’t deter any smoking at all, quite the contrary. And even though our decisions are filtered through all parts of the brain, including our thinking brain, we are heavily influenced by instincts and unconscious triggers. Blog this on Blogger.

Content Marketing 100

Content Marketing Trigger Marketing Digg Content 100

Writing on the Web

DECEMBER 7, 2010

What results is a neural network of recalled associations that gets triggered by a memory of a hot-button stimulus. Blog this on Blogger. Post on Google Buzz. A stimulus may hit the amygdala and be assimilated because it resembles a previously established emotional connection. Subscribe to the comments for this post?

Digg 100

Digg Trigger Marketing Buzz Blogger 100

Writing on the Web

JULY 15, 2010

I predicted the buzz about blogs would die down simply because everyone would be using a blog platform, such as WordPress, to build and manage their websites as well as blogs. So it doesn’t matter if you’re using a traditional website platform or WordPress, or even Blogger (well, why not?), Blog this on Blogger.

Content Marketing 100

Content Marketing Ning Work Management Content 100

Writing on the Web

SEPTEMBER 28, 2010

Blog this on Blogger. Post on Google Buzz. Tags: About Blogs Attracting Clients Content Marketing On Writing Better Online Marketing Writing Great Blog Content Writing for the Web beliefs blog content blog writing content marketing with blogs persuasion triggers why clients buy. What does your company passionately believe?

Content Marketing 100

Content Marketing Digg Content Trigger Marketing 100

Writing on the Web

AUGUST 2, 2010

Use persuasion triggers. Ah, yea, verily… and as Shakespeare would say, and there’s the rub … Blog this on Blogger. Post on Google Buzz. When marketers write content, they appeal to the senses and the emotions. They: Grab attention through outrageous headlines and images. Appeal to basic human wants, desires.

Trigger Marketing 100

Trigger Marketing Copywriting Digg Urgency Marketing 100

Writing on the Web

AUGUST 10, 2010

What if there were a secret formula you could use to grab people’s attention, stimulate their desire, and trigger action? Once their negativity buttons are triggered, you’ve got their attention, now do something with that. Blog this on Blogger. Post on Google Buzz. Your blog writing can improve.

Trigger Marketing 100

Trigger Marketing Digg Work Management Act-On 100

Writing on the Web

APRIL 25, 2011

Our mirror neurons get triggered and we put ourselves into the story. Blog this on Blogger. Post on Google Buzz. We’re hard wired that way. When you illustrate a concept with a story about real people, our brains light up. We become engaged. We start to care. Subscribe to the comments for this post? Share this on Facebook.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

DECEMBER 15, 2010

Therefore your content needs to trigger to action. Blog this on Blogger. Post on Google Buzz. Click and bye-bye. Good content builds momentum and always has an objective, according to Ann Handley and CC Chapman in their book Content Rules. That’s the way you engage readers to respond. Share this on del.icio.us.

Ning 100

Ning Digg RSS Aggregators 100

Writing on the Web

NOVEMBER 18, 2010

As most brains are very similar, certain motivations and persuasion triggers are always effective. Blog this on Blogger. Post on Google Buzz. It should be ready as soon as I’m back home next week. In it, I stress the importance of knowing what makes your audience tick. Always learning, as I hope you are as well.

Digg 100

Digg Advertising Agencies Loyalty Work Management 100

Writing on the Web

OCTOBER 24, 2010

Copywriters have been using subconscious emotional triggers for a long time now with success. Blog this on Blogger. Post on Google Buzz. Subscribe to the comments for this post? Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Email this via Gmail.

Ning 100

Ning Digg Copywriting Paid Search Agency 100

Writing on the Web

OCTOBER 19, 2010

When something catches our attention, if we want to know more, and if it triggers one of our drives (acquire it, eat it, bond with it, use it to save time, energy or money or protect family) we will remember it so that we can take action on it. Blog this on Blogger. Post on Google Buzz. We are no different. Email this via Gmail.

Buy 100

Buy Digg Buzz Blogger 100

Writing on the Web

APRIL 19, 2011

How do you find your voice and create your brand story so that readers are inspired and emotionally triggered? Blog this on Blogger. Post on Google Buzz. How do you get content marketing results? Personality Not Included by Rohit Bhargava. Get Content, Get Customers , by Joe Pulizzi. Subscribe to the comments for this post?

Tips 100

Tips Content Marketing Digg Content 100

Convince & Convert

JULY 2, 2013

” A blogger who I really respect a lot, Jay Baer, has just published a book called Youtility and the tag line for it is: “Why smart marketing is about help not hype.” This almost insatiable desire to create and deliver famous campaigns - the desire to create HYPE or BUZZ.

Work Management 142

Work Management Paid Search Agency Marketing Management Advertising Agencies 142

Writing on the Web

JULY 7, 2010

There are a couple key persuasion triggers to remember when composing sales content: Social proof. Blog this on Blogger. Post on Google Buzz. Not only will he not feel authentic and sincere, but depending on what the old clients say, it might not ring true for his new company, products or services. Authenticity. Tweet This!

Ning 100

Ning Advertorials Trigger Marketing Ethics 100

Writing on the Web

NOVEMBER 15, 2010

Persuasion triggers and emotional hot buttons. Blog this on Blogger. Post on Google Buzz. This is where content creation prowess must do everything possible to provide a virtual pleasure experience using: Photos. Faces of people enjoying the offer. Stories of clients/cases/examples. Metaphors and analogies. Email this via Gmail.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Writing on the Web

OCTOBER 13, 2010

Blog this on Blogger. Post on Google Buzz. Tags: Attracting Clients Content Marketing On Writing Better Online Marketing Online Persuasion blog content blog writing content marketing tips content marketing with blogs converting readers to clients neuromarketing persuasion persuasion triggers writing on the web.

Copywriting 100

Copywriting Digg Trigger Marketing Buzz 100

Writing on the Web

NOVEMBER 16, 2010

It triggers neural networks to form, and as a result, the brain will be predisposed the next time it receives similar inputs. Blog this on Blogger. Post on Google Buzz. Our gut reactions take 1/5th the time to process sensory input than our conscious cognitive brain takes to assimilate the same input. To business people?

Content Marketing 100

Content Marketing Planning Tips Digg 100

Writing on the Web

AUGUST 12, 2010

Blog this on Blogger. Post on Google Buzz. Tags: About Blogs Attracting Clients Content Marketing On Writing Better Online Marketing Online Persuasion blog writing content marketing with blogs persuasion triggers storytelling Writing for the Web. Subscribe to the comments for this post? Share this on del.icio.us.

Storytelling 100

Storytelling Digg Trigger Marketing Internet Marketing 100

Writing on the Web

OCTOBER 13, 2010

And, we can’t be aware of the factors that precede our conscious awareness and trigger attention, unless doing brain scans. Blog this on Blogger. Post on Google Buzz. We pretty much know when we’re paying attention, so you can ask readers about their experience with your marketing materials. Emotional Engagement.

Content Marketing 100

Content Marketing Content Digg Buzz 100

Writing on the Web

OCTOBER 18, 2010

Here these signals are loaded with emotional markers or tags, depending on which of the four drives they trigger. Blog this on Blogger. Post on Google Buzz. The visual signal is processed through the limbic system, the emotional center of the brain where motivational drives operate. Let me know what you think.

Content 100

Content Digg Tagging Marketing Proposals 100

markempa

JUNE 21, 2006

A number of bloggers I know have become or are in the process of becoming published authors after starting a blog. A number of bloggers I know have become or are in the process of becoming published authors after starting a blog. I’m delighted to tell them that it all started with my blog.

Lead Generation 120

Lead Generation B2B Sales Generation B2B Thought Leadership 120

markempa

JULY 5, 2007

« Podcast: Interview with MarketingSherpas Anne Holland | Main | Early Stage Leads are too important for Sales People Alone » Off-Topic: On Selling Ideas in 1776 Fellow blogger Tom Pick, over at the The WebMarketCentral Blog tagged me to write something off topic, interesting, seasonal and non-work related this week.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

NOVEMBER 18, 2005

On the other side, Ive heard numerous speakers and bloggers declare e-mail marketing dead. On the other side, Ive heard numerous speakers and bloggers declare e-mail marketing dead. That’s simply not true. E-mail is a one-to-one medium, nothing more, nothing less. That’s simply not true.

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

markempa

MARCH 27, 2005

« Give Lead Generation Some Respect | Main | Podcast: How Trigger Events improve Lead Generation » Sales Leads Via RSS via Salesforce.com Otter Group CEO, Kathleen Gilroy , pointed me Charlie Woods, Moonwatcher Blog , and his intriguing post on the subject of distributing sales leads via RSS. Bloggers over-hype RSS.

RSS 120

RSS Salesforce.com Lead Generation Sales Leads 120

markempa

FEBRUARY 3, 2005

IT Must Help Marketing and Sales Collaborate with Lead Generation Fellow blogger, Jim Berkowitz and his CRM Mastery E-Journal provides excellent insight into the lead tracking issue. FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

Lead Generation 120

Lead Generation Leads Lead Marketing Qualified Leads 120

Hubspot

JULY 11, 2011

Blogger Connie, a “nearly-50-year-old” mom, writes about her experience with these reminders over on her blog. Emails reminding customers to come back to the website or shop again without any behavioral or environmental trigger are no better than blanket mass emails. Connect with HubSpot :

Tagging 28

Tagging Budget Programs Sample Buzz 28

SendX

FEBRUARY 16, 2021

Promote your newsletter online - always be on the lookout for partnerships with bloggers, social media influencers, and teams in charge of bigger newsletters. Using spam triggers. The list of triggers is quite long and specific to every email client. Unlike subject lines, email preheaders don’t generate as much buzz.

Optimization 246

Optimization Tips Deliverability CAN-SPAM 246

Hubspot

JANUARY 26, 2011

Additionally, your blog gives you the opportunity to establish yourself or your company as an industry leader, gives you a platform to network with your industry peers, and allows you to generate buzz in social media. This 24-page ebook features tips and ticks from some of the world's best bloggers. Either you go “Haha yes!

Peer-to-peer 28

Peer-to-peer Opinions Social Media Barriers 28

Convince & Convert

AUGUST 19, 2010

Virality, Quick and Easy Once the stories are approved and posted on the blog, RESMARK automatically triggers another email, notifying the author and asking them to share the story on Facebook, Twitter, and elsewhere. Variable printing – even triggered voice mails – would be a great addition. Great post, as usual.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Hubspot

NOVEMBER 7, 2014

How convenient for a blogger writing about the top Pulse articles of all time. "Drinking caffeine triggers the release of adrenaline. "Are your meetings buzzing with so much management lingo that you find it hard to get to the real meaning of what is being said? " Read the rest here. #4: Views: 2,073,439.

Linkedin 28

Linkedin Opinions Customer Satisfaction Work Management 28

Convince & Convert

APRIL 28, 2010

Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. I would then create a group in my database solely populated by those influencers, and I would create a whole series of outreach and engagement campaigns to trigger positive brand chatter among them. What would you do?

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147