Webbiquity

DECEMBER 6, 2010

The social media release is used for blogger outreach. bloggers are overwhelmed with pitches and unlikely to write about the company’s press release, the company uses the press release as a hook and offers to write a (informational, non-promotional) guest post on the topic. Post on Google Buzz.

PR 100

PR Social Media Media Blogger 100

Hubspot

MARCH 25, 2015

Bloggers are trusted voices who can bring in customers and help you build your community. They''re capable of exposing others to your message and getting the buzz started -- but only if you approach the task diligently. Reaching out to potential blogger is a more intricate process nowadays than it was even five years ago.

Blogger 28

Blogger Tools Peer-to-peer Outreach 28

NuSpark Consulting

MARCH 3, 2016

Why did you write it? Write a blog post providing an overview of the white paper. This is an ideal method for generating backlinks and creating buzz about your paper. Relevant Blogger Outreach. Alternatively, if any of the blogs accept guest blog posts, write one, submit it and include a link to your white paper.

Paper 100

Paper Lead Generation Promotion Paid Search Agency 100

Biznology

NOVEMBER 10, 2015

I go through it, paragraph by paragraph, and write notes on what comes to mind. When I started, what I did was called viral marketing , buzz marketing , and new media. Reputation management is much hotter than ever, search engine optimization (SEO) is no longer considered snake oil, and blogger PR and social marketing.

Marketing Websites 80

Marketing Websites Wikipedia Work Management Blogger 80

Webbiquity

SEPTEMBER 21, 2010

David Koretz offered one vision recently on MediaPost, writing: The news organizations of tomorrow will no longer be loud-mouthed pundits espousing a barely informed worldview. Browse My Stuff is fee-based for sponsors, free for bloggers and offers more professional publishing power.

Aggregators 100

Aggregators Blogger Media Curation 100

Hubspot

APRIL 21, 2020

Generate some pre-release buzz by customizing a page that lets people sign up for an alert when the app launches. We'll get into some fun pre-launch deals that will generate buzz around your app that you can associate with this email alert in future steps. Pitch your story to tech, mobile, and industry journalists and bloggers.

Paid Content 94

Paid Content Mobile Advertising Budget Programs Mobile Marketing 94

Webbiquity

JANUARY 12, 2011

Effectively connect with bloggers and other key online influencers in your industry? Social Media Press Releases and Blogger Outreach. The 5 Cs of Blogger Relations by prTini. ** 5 Stars. Noting (very accurately I might add) that “The top bloggers receive hundreds of pitches a day. Is the Press Release Dead?

PR 100

PR Tools Tips Blogger 100

Writing on the Web

JULY 27, 2010

Here’s a typical one… “Okay, Patsi, I’ve been following you for a while now, and your blog writing tips have helped. Outreach: Blog authors spend far too little time on other blogs in their field and don’t use commenting to spark interest with other audiences. Blog this on Blogger. Tweet This!

Traffic 100

Traffic Work Management Marketing Management Content Marketing 100

KoMarketing Associates

JULY 22, 2014

I don’t mean to pick on “How-to” or list-style posts; we all know these types of blogs can be very effective in establishing credibility and providing an audience with specific information they might be looking for (here’s a How-to post I found helpful when writing this blog, for example). Third-Party Outreach.

B2B Marketing 120

B2B Marketing Content Marketing Planning B2B 120

Content4Demand

OCTOBER 11, 2018

It takes far more than a famous face to build brand buzz and boost content performance. YouTube stars and bloggers promote products and brands that don’t align with their lifestyle and their social content and videos seem forced and overly staged. . …But they can smell phony a mile away. Most of all, it must be authentic!

Planning 75

Planning B2B Thought Leadership Advertising Agencies Marketing & Strategy 75

Biznology

JULY 17, 2018

What the client wants is a minimum of 550 words in all the posts her influencers write, because the client is smart and wants the search benefits of these reviews in addition to the buzz marketing effect these posts have on the influencer’s friends, followers, readers, watchers, lookers, Friends, and Subscribers.

Budget Programs 135

Budget Programs First-Mover Advantage Ad brokers Long Tail Marketing 135

NuSpark Consulting

DECEMBER 9, 2012

Write a blog post providing an overview of the white paper with a link to it. This is an ideal method to generate back links and create buzz about your paper. Relevant Blogger Outreach. Have audiences link to it as a PDF. Company Blog. Post portions of the white paper via a series of blog posts. Social Media.

Paid Content 100

Paid Content Paper Lead Generation Promotion 100

Biznology

NOVEMBER 8, 2012

Brand marketers need the right keywords to do a better job naming products and writing messaging guides. And bloggers , of course, need to know what words their audiences use to describe their pain points. Earned: Press releases, blogs, organic search, social outreach, Facebook, Twitter.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Biznology

JANUARY 29, 2013

Not just new members, but passionate, enthusiastic, members who will do what you expected Facebook, Google+, and Twitter to do for you in the first place: create firestorms of buzz and word-of-mouth influence. I was an English Major in college with a minor in creative writing. I mean, isn’t that just pearls to swine?

Allocation 80

Allocation Social Media Outreach Long Tail Marketing 80

Biznology

DECEMBER 4, 2012

This allows me to write for Tumblr and other blogs and Twitter and have as much or as little of the content brought back into HQ, my business home site, and shoved into my own database for my own posterity. This makes it easy to add and remove different buttons as social networks go away (good bye, Google Buzz!)

Social Media 80

Social Media Paid Search Agency CMS Development Advertising Agencies 80

Lenny's Newsletter

SEPTEMBER 5, 2023

The next 40 came from a combination of friends, entrepreneurs, different people we met in the city, different finance teams, but also some level of cold or semi-cold outreach. My approach was to inundate the market with content—write interesting content, post on Hacker News, post on Twitter, etc.) and see who signs up.”

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

WebMarketCentral

JUNE 26, 2008

understanding that "unpredictable" is a bad term for a restaurant meal, but a good term for a movie plot); graphing the importance of product attributes in the purchase decision; comparing buzz for competing products; and considering the element of time (e.g. The selection of bloggers for outreach also seemed a bit odd.

Buzz 20

Buzz Aggregators Brand Identity Branding 20

Online Marketing Institute

JUNE 15, 2009

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Biznology

JUNE 21, 2016

If you have widgets to hand out to bloggers, YouTubers , Instagrammers, and top Vine, SnapChat , and Periscope rockstars , but you’d better be ready for some serious noes. A rate card is generally the way a smart blogger or online influencer says no. However, earned media outreach can be a lot like writing poetry for publication.

Demand 145

Demand Media Blogger Public Relations 145

Webbiquity

MAY 31, 2022

Write a compelling “About Us” section under 2000 characters or less. You can write an email reminding the member that they are part of your group and telling them you’d like to help them get some specific results (e.g., a 200% increase in outreach engagement). Writing an effective follow-up email can be tricky, though.

Linkedin 332

Linkedin Marketing & Strategy Marketing Strategy B2B Marketing 332

Sharpspring

APRIL 15, 2022

Narrato is a powerful content collaboration platform that will keep multiple in-house and freelance teams streamlined: You can keep your multiple workflows (research, editing, writing, creating visuals, optimization, marketing, etc.) But wait… you don’t have to learn HTML to write optimized content. Make Information Easy to Find.

Top of Funnel 128

Top of Funnel Social Media Effectiveness Media 128

Convince & Convert

SEPTEMBER 14, 2010

Write your messaging to the personas and build your lists based on the tags. Are you suggesting that any use of software or databases to help organize and scale your social outreach is invalid? That’s the old-school marketing to which I think you refer — and another article we need to write.

Social Media 123

Social Media Work Management Marketing Management Media 123

Webbiquity

JULY 22, 2014

But it’s not merely about using social media platforms and outreach; as one of five pillars in the web presence optimization framework , PR now impacts SEO, content marketing, website design, and other marketing disciplines. Is blogger outreach still an effective PR strategy? Guides to Influencer and Blogger Outreach.

PR 100

PR Paid Content Blogger Outreach 100

Convince & Convert

AUGUST 10, 2010

JB : In addition to influencer outreach, how can companies engage in influence mining for customer service? If you see that they write about or comment on technology, you can solve their problem in a more appropriate way than if they aren’t comfortable with technology. Hope the book writing is going well!

Paid Content 133

Paid Content CRM Paid Search Agency Social Media 133

Convince & Convert

APRIL 28, 2010

But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. Same with the message board trolls, who are all too easy to overlook in favor of bloggers and Twitterers. This would answer questions like: - out of your customer base, how many are key influential mommy bloggers. Thanks Jay.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

seo.co

JANUARY 8, 2021

As a business or blogger, positive PR and online exposure is a must. Media members benefit by getting sources for their stories (making it easier to write compelling and authoritative pieces) without having to expend tons of energy tracking down sources. There are more than 55,000 journalists and bloggers using HARO.

Link Building 69

Link Building SEO Ad Building Blogger 69

Convince & Convert

SEPTEMBER 21, 2010

If barber shops were still driving consumer sentiment, I’d be writing this post about barber shop marketing. I take those thoughts back to writing and come up with more ideas, that I can share with others. We are all students in a writing program that emphasizes authenticity and voice, not marketing tactics.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

AUGUST 18, 2010

How can we find the most influential bloggers and get them to write about our client? As a blogger, I receive misplaced pitches for the most part from agencies in Calif and New York who don't know me from a hole in the wall, and have never taken the time (clearly) to read the blog or get to know me.

PR 160

PR Social Media Paid Content Media 160

Convince & Convert

FEBRUARY 23, 2010

Sample tactics include writing blog posts, sending promotional tweets, creating and posting videos, and blog commenting. Very few of these people are sending tweets or writing my FB wall. Very few of these people are sending tweets or writing my FB wall. And at the execution level, it’s an important distinction.

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!) March 18, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Hubspot

APRIL 30, 2018

Every time you write a piece of content, you need to optimize the content for search engines by using high-volume keywords in the URL, title, header, meta description, and body. Google continues to get smarter, which means content creators are now able to truly write for users, not search engines. Create Local Content. What’s Next?

SEO 101

SEO De-duplication Work Management Aggregators 101

Convince & Convert

APRIL 13, 2010

More to the point, oughtn't authors of social media marketing books stray away from writing such books? link] Akash Sharma The Best Advice Has No Shelf Life [link] From | Convince and Convert | [link] John White I think this is why Socrates resisted his disciples' exhortation that he write down his thoughts. It really works.

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

Hinge Marketing

OCTOBER 4, 2013

Time is spent writing, editing, re-writing, and perfecting articles that ultimately get shoved into a sub section of a library on your site. Cover Your Basic Social Channels – The easiest way to generate a little bit of buzz about your content is to share it on your social media channels. The steps are as follows: 1.

Webinar Metrics 48

Webinar Metrics Marketing & Strategy Marketing Strategy Content Marketing 48

Valasys

JULY 20, 2023

Imagine your website buzzing with eager shoppers, organic traffic pouring in, and your brand standing tall among fierce competitors. Are we actively forging relationships with influential bloggers and websites in our industry? Let’s ask ourselves some crucial questions: Are we fully harnessing the power of link building?

Link Building 40

Link Building eCommerce Ad Building Lead Scoring 40

Adobe Experience Cloud Blog

MAY 11, 2015

If you’re trying to sell Pilates classes to women in the Tampa Bay area, don’t just seek out any bloggers to relay the message. Instead, focus your search on female bloggers who are health and fitness fanatics, live in central Florida, and have a strong following of devoted female readers. They want more than basic product information.

Campaigns 48

Campaigns Blogger Planning Thought Leadership 48

GreenRope

FEBRUARY 21, 2016

Blogger Outreach. Provide the people you reach out to with free services or products to incentivize them to write about you. Bloggers and journalists/reporters are always on the search for content, so make sure to give them a compelling perspective on your company, product, or service. Become a Guest Blogger.

Budget Programs 40

Budget Programs Advertising Agencies Allocation Marketing Budget 40

GreenRope

FEBRUARY 21, 2016

Blogger Outreach. Provide the people you reach out to with free services or products to incentivize them to write about you. Bloggers and journalists/reporters are always on the search for content, so make sure to give them a compelling perspective on your company, product, or service. Become a Guest Blogger.

Budget Programs 40

Budget Programs Advertising Agencies Allocation Marketing Budget 40