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No More Geek-Speak: SEO for Smart Bloggers

Writing on the Web

Here is a sample analysis… As you can see, each post or page is graded on search engine standards. Blog this on Blogger. Digg this! Post on Google Buzz. How can you learn basic search marketing for blogging in 5 minutes or less? Scribe SEO Copywriting is a practical tool you install and use for each blog or web pages you want to publish. Share this on

Business Blog Writing: Come on, light my fire!

Writing on the Web

In the sample quote I used about a “128-bit secure site,&# wouldn’t it be more interesting if the business blogged about a client who had a bad experience using an unsecured website? Blog this on Blogger. Digg this! Post on Google Buzz. Why is content marketing and persuasion so difficult, and what can you do to set people on fire? Share this on

Content Marketing: Connect the Dots and Drive Results

Writing on the Web

Here’s a sample of what you’ll learn: For example, your content should accomplish these 4 goals: Connect with readers right away (ask them about their problems or challenges). Blog this on Blogger. Digg this! Post on Google Buzz. Ahhh, that’s what I’ve been trying to figure out for the last 12 years. But that’s not true. Take a survey.

Marketing with Videos: What’s Wrong with the Script?

Writing on the Web

I was shocked to read some sample scripts for video commercials being filmed at the studios of iMotionVideo last week in Orlando. I know, I know, I should film this blog post with my webcam, but I’m in my pajamas… Blog this on Blogger. Digg this! Post on Google Buzz. People are still confusing features and benefits in their marketing messages. Less is more.

Video 50

Content Curation in B2B Marketing

delicious b2bmarketing

It’s already happened in the consumer world: Sites like Digg (social curation) which have little or no original content have become key resources for information. Business buyers typically seek additional information and resources for information on business products and services.  Pure content creation is demanding. Pure automation of content aggregation doesn’t foster interaction.

Content Marketing Biases: Your Attitude Is Showing

Writing on the Web

They appear as statistically “large&# effects that are often shown by majorities of samples of Americans. Blog this on Blogger. Digg this! Post on Google Buzz. How biased are you about peoples’ faces, ages, skin tone, body size, ethic origins? Scientists know that our attitudes and prejudices are subconscious. Don’t believe me? Or, maybe you believe me and are saying “So what?&# You need to know how your customers and clients see your biases showing up. Your biases are reflected in everything you do, including your content marketing.

Book Review: Social Media Marketing


I wore out a highlighter on this one, but here are a sampling of representative quotes: “The difficult part of finding success in social media is dedicating the resources and time to your social media strategy. She provides an excellent taxonomy of the social media landscape, categorizing the different types of social media tools into: • Social News Sites (Digg, Reddit, Kirtsy, etc.).