Writing on the Web

SEPTEMBER 27, 2010

It describes their past, present and future in a way that leads inevitably to your solution. For example, Time-Saving Tips for Smart Bloggers. ). Blog this on Blogger. Post on Google Buzz. What is a world view and why is it so important? Subscribe to the comments for this post? Share this on del.icio.us.

Content Marketing 100

Content Marketing Digg Content Blogger 100

Webbiquity

NOVEMBER 29, 2010

Example: most people would agree that the word “leading&# rarely belongs in a company description on Wikipedia. Since every company is a “leading&# something-or-other according to its own press releases, the word has little if any real meaning in most cases. Have respect for bloggers. Post on Google Buzz.

Wikipedia 100

Wikipedia Thought Leadership Wiki Blogger 100

Writing on the Web

JULY 13, 2010

Get found, get known, get clients … there’s a lot that goes into creating content on the Web that leads to results , and each marketing task, each piece of content, each program you offer, falls into one of these categories or challenges. Blog this on Blogger. Post on Google Buzz. How do I get clients ? Tweet This!

Content Marketing 100

Content Marketing Ning Ideal Customer Profiles Digg 100

Writing on the Web

JUNE 29, 2010

Others may have put up a crappy 1-4 page website and then wondered why it doesn’t bring in leads. lead generation. Blog this on Blogger. Post on Google Buzz. . “I get all my customers from referrals.&#. “I’ve got a local business, I use Yellow Pages.&#. They’re just not web-savvy. Tweet This!

Ning 100

Ning Business Digg Buzz 100

Writing on the Web

NOVEMBER 15, 2010

Later, when that leads to a buying decision, people justify their actions with rational logic and intellectual “alibis.&#. Blog this on Blogger. Post on Google Buzz. Brain science, along with studies on decision making from behavioral economics, has shown that people often don’t use logical reasoning.

Lead Scoring 100

Lead Scoring Lead Ranking Digg Differentiation 100

Writing on the Web

JULY 19, 2010

One clear message, that leads to an action, a shift in thinking. Blog this on Blogger. Post on Google Buzz. Most educated professionals I know will tell you they struggle when it comes to preparing speeches and writing content. Write to teach and persuade. We know too much! We want to explain everything. Share this on Bebo.

Process 100

Process Ning Digg Content 100

Writing on the Web

MAY 4, 2011

Seth Godin on the tribes we lead : When you hear the word “tribe,&# you probably think of it in the more traditional sense. Blog this on Blogger. Post on Google Buzz. Here you can learn a bit more about the role social media is starting to play in reporting the news and what it means for more traditional media.

Social Media 100

Social Media Media Wikipedia Digg 100

Webbiquity

NOVEMBER 2, 2010

That is why social media marketing is not a quick process—it takes time to nurture relationships into conversations and create those solid, trusted connections…these real conversations lead to real relationships,and those trusted relationships lead to referrals and sales. Post on Google Buzz. Social Events (e.g.,

Social Media 100

Social Media Social Marketing Media Planning 100

Writing on the Web

AUGUST 25, 2010

Do you think this is important to do if you’re creating content that leads people to make decisions ? Blog this on Blogger. Post on Google Buzz. Some people are better at it just naturally, but anyone can learn to do it. Go try it and have fun. What did you learn? Seth Godin. Subscribe to the comments for this post?

Digg 100

Digg Content Buzz Landing Pages 100

Webbiquity

FEBRUARY 10, 2011

WordPress is no longer just the leading blog platform , but is now the most popular open-source CMS (content management system) as well. 8 Effective SEO Techniques Every WordPress Blogger Should Use by BloggingPro. Post on Google Buzz. Share this on Bebo. Subscribe to the comments for this post? Share this on del.icio.us.

Auto Responder 100

Auto Responder Digg Best Practices RSS 100

Webbiquity

JUNE 21, 2010

Following from the first benefit, establishing a position of expertise makes you a resource for industry influencers such as the media and other bloggers. This leads to coverage and quotes in a broader array of media, further enhancing the reputation of your blog and the image of your company as an industry leader. Post on Google Buzz.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Business Digg 100

Writing on the Web

APRIL 4, 2011

For example, a chat on lead scoring might have the hashtag #leads attached to it. Microsites are also powerful lead generation tools. Blog this on Blogger. Post on Google Buzz. They are easy to follow because each tweet will have a specific hashtag attached to it. Subscribe to the comments for this post?

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Writing on the Web

APRIL 16, 2011

It’s all fine and dandy to spend time, money and energy upgrading, re-designing, and adding content so that you have an automatic lead generating system online, but if your output is more than your incoming business results, it’s all just silly, isn’t it? Blog this on Blogger. Post on Google Buzz.

Webinar Metrics 100

Webinar Metrics Tips Content Marketing Digg 100

Writing on the Web

APRIL 13, 2011

I’m leading a free webinar next Wednesday April 20 at 5 p.m. Blog this on Blogger. Post on Google Buzz. Who is your audience? What do your want the content to achieve? When and how are you going to develop the content? Where are you going to publish it? Hope this is helpful to you. Subscribe to the comments for this post?

Rules 100

Rules Content Digg Press 100

Writing on the Web

DECEMBER 3, 2010

Having a fan page is an essential move for anyone who is doing business on Facebook and a fan page can greatly increase the number of leads you get on your list from FB. This is something that can really give you a lot of leads if you do it correctly. Blog this on Blogger. Post on Google Buzz. 9. Create a fan page.

Facebook 100

Facebook Ad Building Tools Autoresponders 100

Writing on the Web

OCTOBER 13, 2010

This implies that visual processing enters the ‘Old Brain’ first which can lead to very fast and effective connection to the true decision-maker. Blog this on Blogger. Post on Google Buzz. The ‘Old Brain’ Responds to Emotion. Makes sense to me. How will you apply it to your content marketing?

Copywriting 100

Copywriting Digg Trigger Marketing Buzz 100

Writing on the Web

SEPTEMBER 24, 2010

This will keep you on task, and lead your readers through to action. This is why it’s a good idea to lead off with your headline and first paragraph addressing readers’ problems and pain. Blog this on Blogger. Post on Google Buzz. What is different now? What should your readers do now? Share this on Facebook.

Content 100

Content Digg Custom Publishing Buzz 100

Webbiquity

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 100

Social Media Media Business Paid Search Agency 100

Writing on the Web

MAY 2, 2011

More specifically, if you’re a professional service provider, like an executive coach , a consultant, a lawyer, health care or financial adviser… how do you create a website that attracts clients and gets potential new leads? Blog this on Blogger. Post on Google Buzz. Subscribe to the comments for this post?

Marketing Websites 100

Marketing Websites Content Marketing Content Case Study 100

Writing on the Web

NOVEMBER 4, 2010

Give traffic to get traffic – if you build it, they won’t come, but if you lead the way, they just might. Blog this on Blogger. Post on Google Buzz. Week Three: Walk Before You Run. 7 ways to identify your readers’ problems – create raving fans by helping others. Week Four: Getting and Keeping Their Attention.

Digg 100

Digg Work Management Blast Campaigns Webinar Metrics 100

Webbiquity

FEBRUARY 2, 2011

Social Media Leads Content Marketing: New Survey Reveals by Jeff Bullas. Lead nurturing content expert Ardath Albee writes that “Designing content for 1X use is wasteful. Lead Nurturing by Find New Customers. lead generation content is often promoted differently than thought-leadership content).

Marketing Budget 100

Marketing Budget Tactics Tips Content Marketing 100

Convince & Convert

MARCH 4, 2010

This sounds simple, but it’s shocking how many bloggers aren’t clear on the core business rationale behind their blog initiative. Funneling traffic from the blog to some other Web destination (typically a corporate site or lead form) is the prime objective. What’s the Point? As I see it, there are 3 options here: 1.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Online Marketing Institute

NOVEMBER 2, 2009

Keep up with the leading b2b bloggers by subscribing to the B2B Marketing Zone and regularly visiting this new site, BtoBbloggers.com. Create content on a blog or produce videos, and promote using Digg, Twitter, and other social bookmarking and social networking sites. Share it on StumbleUpon Share this on Technorati Buzz up!

Marketing Budget 40

Marketing Budget Budget Programs Marketing Budget Creation Paid Search Agency 40

Webbiquity

FEBRUARY 28, 2011

. • Bonin Bough – Global Director of Digital and Social Media at PepsiCo. • Michael Donnelly – Group Director, Worldwide Interactive Marketing at The Coca-Cola Company. • Jennifer Cisney – Chief Blogger and Social Media Manager at Eastman Kodak. • Jim Deitzel Sr. Digg this! Share this on Bebo. Share this on del.icio.us.

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

Online Marketing Institute

NOVEMBER 7, 2010

You will be navigating your prospects through this sea of content by leading them to the most relevant important information. It’s already happened in the consumer world: Sites like Digg (social curation) which have little or no original content have become key resources for information.

Curation 40

Curation Enterprise Management B2B Marketing Work Management 40

Buzz Marketing for Technology

JUNE 27, 2008

In fact, many bloggers say that they write mainly for themselves, in capturing some of the interesting things they are seeing and thinking. Trevor Cook is just one example of a blogger who writes notes from all of the conference sessions he attends (including his reflections on our Enterprise 2.0 d love to hear how other people do it.

Web 2.0 100

Web 2.0 Process Enterprise Management Work Management 100

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Increased spending on online marketing is driving companies to try new and innovative means of getting the word out about their products and services — one area that’s getting a lot of buzz with B2B marketers is social media.

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Hubspot

JUNE 23, 2010

Blogger - Blogger is a free blogging platform owned by Google that allows individuals and companies to host and publish a blog typically on a subdomain. Digg - Digg is a social news website that allows members to submit and vote for articles. Reddit - Reddit is similar to Digg and Newsvine.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Online Marketing Institute

OCTOBER 29, 2010

On the contrary, a lot of these companies have found social media to be extremely useful in generating leads, performing market research and establishing themselves as thought leaders. Another 49% said they used social networks to generate leads, 46% for customer feedback, 35% for advertising and 29% for market research.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Buzz Marketing for Technology

JUNE 27, 2008

Posted in Guest bloggers. John Sandars, Senior Lecturer and Academic lead for e-learning, Medical Education Unit, The University of Leeds, Leeds, UK. Guest bloggers (20). He’s also a Facebook fanatic. Email This Post. Print page. Share this post Whats this? All of these sites are free to use but do require you to register.

Web 2.0 100

Web 2.0 Personalization Terms and Conditions RSS 100

Hubspot

DECEMBER 30, 2011

Blogger - Blogger is a free blogging platform owned by Google that allows individuals and companies to host and publish a blog typically on a subdomain. Digg - Digg is a social news website that allows members to submit and vote for articles. Reddit - Reddit is similar to Digg. Example: yourblogname.blogspot.com.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. B2B, Buzz & Brand ROI: Creating Customers That Create (MORE!)

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Writing on the Web

JANUARY 17, 2011

It will lead to more fascinating online stories in your content marketing. Blog this on Blogger. Post on Google Buzz. So you need to look at your inner stories first. Subscribe to the comments for this post? Share this on del.icio.us. Share this on Facebook. Share this on FriendFeed. Email this via Gmail.

Content Marketing 100

Content Marketing Digg Ideal Customer Profiles Content 100

Webbiquity

SEPTEMBER 30, 2010

Digg, StumbleUpon, Reddit, etc.). Are you aiming to increase sales and/or leads? Guidelines for Content creators (bloggers, presenters, video, podcasts etc.). Post on Google Buzz. . • Social bookmarking sites (e.g. Review sites (Epinions, Yelp, ChoiceVendor, etc.). Social Media Objectives. What are the primary goals?

Social Media 100

Social Media Media Guidelines Digg 100

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 You can also set up a promotions tab using Fan Appz to offer special deals to your Facebook fans and even use these deals to support lead generation programs. Technical Services Analyst - Implemen.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Webbiquity

JANUARY 10, 2010

She explains how to use tactics like blogger outreach, social networking and social news marketing to create engagement with prospects and move them toward your solutions. Study: Company Blogs Lead Social Media Options by MediaPost. 20 Totally Free Buzz Pocket Mining Tools by aimClear. View more documents from Marta Kagan.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

Convince & Convert

SEPTEMBER 21, 2010

We need to get some VIRAL BUZZ ?going We need to get some VIRAL BUZZ ?going We need to get some VIRAL BUZZ ?going Social media strategists should help to do just that – build strategy – but I believe execution, especially blogger relations, needs to become part of overall media relations. Tyler Excellent post.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151