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10 metrics to track influencer marketing success in 2024

Sprout Social

Not all social channels tell you both reach and impressions. Use social media management tools to track audience growth across channels. Home Depot, for example, partnered with the fashion blogger, The Mother Chick, to promote its products via tracked URLs. Ahrefs, SEMrush, etc.)

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Secrets to a Successful Pharma Product Launch: Best Practices For Impactful Events

SpotMe Blog

One of the most impactful channels to use when launching a pharmaceutical product is strategic events. When done well, pharma product launch events create buzz, educate HCPs, and motivate sales reps and leadership. Align messaging across all channels for consistency in your pharma marketing strategy. Generate media buzz.

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29 of the Best Social Media Marketing Blogs of 2018

Hubspot

The Future Buzz. Adam Singer's blog, The Future Buzz, takes a clear approach to social media marketing and SEO topics, and isn't afraid to take a stance against ideas and tactics he thinks are bad for marketers. Small Business Trends. Web Ink Now. Mari Smith. The Social Media Hat. Jon Loomer. TopRank Online Marketing Blog.

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Is the Influencer Marketing Bubble About to Burst?

Content4Demand

If it seems like you can’t read about B2B marketing trends without seeing a mention of influencer marketing, you wouldn’t be far off. Influencer marketing is one of (if not the ) hottest trends, encouraging B2B marketers to rethink the way they create and share content. by Alicia Esposito, Content Strategist.

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The Top 7 Pinterest Categories & How to Decide Which to Pin to

Hubspot

million monthly viewers, and the Travel Channel has 2.9 Whether you're a travel agent or blogger, you can likely attract a good deal of brand awareness by posting envy-inducing images of faraway destinations on the site. You'll find everything from food blogger's recipes to a restaurant's signature dish. million monthly viewers.

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How to Fight the Infobesity Monster with Quality, Shareable Content

KoMarketing Associates

The decision to do so is based upon several factors but the basic idea is to general social buzz and potential link partnerships by referencing key bloggers/industry pros in each post. It’s also received more than a dozen inbound links from industry-specific sources.

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These Big Social Media Platforms are Taking on Clubhouse: What Marketers Need to Know

Hubspot

And, each time this happens, marketers wonder, "Which of these social media channels should I use in my strategy? And, is this trend even worth investing in?". Strong competition around a social media trend, like chat streaming, signals that it’s not going away anytime soon and might be worth investing in. The good news?