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10 metrics to track influencer marketing success in 2024

Sprout Social

Influencer marketing has grown beyond getting a viral moment. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. They no longer expect accidental virality by hiring an influencer.

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How To Build A Successful Pre-Launch Marketing Campaign

Optinmonster

It can generate a buzz around your product and get people to notice it. TNT, a cable TV channel, launched this guerrilla marketing campaign in Belgium to promote its TV shows. The pre-launch campaign quickly went viral all over the world because of the high-octane drama built into it. But why stop there?

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These Big Social Media Platforms are Taking on Clubhouse: What Marketers Need to Know

Hubspot

If you've read the news or surfed through social media recently, you've probably heard about the new social media audio app called Clubhouse. When a new social media app goes viral, you can almost guarantee that at least one of the social tech giants will test a similar, competitive feature. The good news?

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Launch Your B2B Product Quickly: Five Proven Strategies to Scale Faster

Navigate the Channel

In keeping with the launch theme, let’s channel NASA and provide some words for you about a quick, but thought-out launch of your new product. You may have already compiled your mission/vision statements and your ever-relevant “About Us,” but bloggers and journalists (still!)

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Being Pretty Isn’t Enough for Social Media Marketing

Biznology

What’s more, the most successful online social media barflies are aggressive in addition to gorgeous. The Internet has flattened the market, allowing anyone to eat your lunch, so just ringing the dinner bell after you launch your social media presence is not going to work as well as you expect. Mind you, there are exceptions.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Social media is by definition slow.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works. New YouTube video that goes viral.