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How to Create Email Campaigns That Generate Word of Mouth

SendX

You probably know the stats already and can throw them around without even thinking. You might be thinking, “OK, Nicholas, enough with the stats. Image credit: CrazyEgg.com And a second page to invite word of mouth buzz. And email is 40 times more effective for campaigns than social media fronts like Facebook or Twitter.

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How to Fight the Infobesity Monster with Quality, Shareable Content

KoMarketing Associates

The above stats, in combination with the more than 150,000,000 blogs currently in existence confirm one thing: In the content marketing world, competition is pretty darn steep. Instead of getting caught up in our respective roles, it’s important to work together to create the type of content that will optimize performance across channels.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

A comprehensive survey (1,753 respondents) released today by Edison Research, paints a fascinating picture of Twitter and its role in America’s social media ecosystem. link] REBlogGirl Great stats – my only note is that engagement is different for every brand. link] robinteractive Interesting to see “5.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works.

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How to Create a Winning Contest with Social Media

Hubspot

Social media, specifically, enables you to reach a very large audience for little cost, which makes it a superb outlet for contests and giveaways. People love to share great content, and the social channel only makes it easier to spread the word about your promotion. When done right, social media will help your contests go viral.

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Social Media is the Servant of Strategy, Not the Master

Convince & Convert

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture. Why ignore it?