PowerViews with Ruth Stevens: The Science (not the art) of Marketing
ViewPoint
FEBRUARY 11, 2014
A business professor at Columbia University, Ruth is also the author of “Maximizing Lead Generation: The Complete Guide for B2B Marketers” and a guest blogger at Biznology and HBR.org. Social media and inbound sales are like the icing on the cake, she said. The cake still consists of the tried and true standby media channels.
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