Earned media influencer marketing demands your awesome
JUNE 21, 2016
I’ll be honest with you, relatively few companies can conduct a successful earned media influencer marketing campaign. Earned Earned media (or free media) refers to publicity gained through promotional efforts other than advertising, as opposed to paid media , which refers to publicity gained through advertising. Earned media influencer marketing is time-consuming.
31 Expert Guides to Maximizing Online Brand Visibility – WPO
APRIL 29, 2014
It needs to be part of a larger, coordinated strategy encompassing owned, earned and paid media: web presence optimization (WPO). How can paid, owned, and earned media be harmonized to achieve business goals? How can paid and organic content promotion channels be used together most effectively? Creating a Multi-Channel Content Marketing Strategy by BlueGlass. by Forbes.
83 Exceptional Social Media and Marketing Statistics for 2014
APRIL 14, 2014
So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. Social Media Today ). 8. Social Media Marketing Stats. 9. Social Media Today ).
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. 1. Half of all social media users are between 25 and 44 years old, but the age distribution varies widely across social networks.
33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
AUGUST 28, 2012
Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). However, as the posts and articles highlighted below show, plenty of questions remain, such as how much should we budget for social media? Get a dog.
Integrating Social Media Listening Into The Sales Process
Sales Prospecting Perspectives
JULY 31, 2013
Once our co-founder David Hernandez is able to bring the buzz of the room down, he walks us through each of our current business development opportunities for the agency. That’s where your social media marketing team steps in. Integrating your business development goals with your social media marketing team is crucial to maintaining your relationships both offline and online.
10 People You Should Follow on Twitter if You’re in Marketing
APRIL 11, 2016
President & Founder of Heinz Marketing , author, blogger, Top 50 Sales & Marketing Influencers. Founder of Moz , author, blogger, tech investor. Why you should follow her: Pam Dyer was recently named by Forbes as being one of the Top 20 Women Social Media Power Influencers, and made the Top 50 list for both genders. Matt Heinz – @heinzmarketing .
Best Social Media Stats, Facts and Marketing Research of 2010
JANUARY 17, 2011
For anyone in marketing or PR being asked to make “data-driven decisions “based on the numbers (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Social Media Facts and Stats. by Social Media Today.
Being Pretty Isn’t Enough for Social Media Marketing
JANUARY 17, 2012
What’s more, the most successful online social media barflies are aggressive in addition to gorgeous. The Internet has flattened the market, allowing anyone to eat your lunch, so just ringing the dinner bell after you launch your social media presence is not going to work as well as you expect. Be the catalyst of your natural social media success. Image via Wikipedia.
If you perform only to an empty house your show will close
JANUARY 29, 2013
People are spending the money and devoting the resources required to create compelling and engaging social media posts, not only just on Facebook but also on LinkedIn , Twitter , Pinterest , and even Google+. There’s The same thing can be said for social media: you may be wasting your money and talent if you’re performing for an empty house. No, it is indeed not.
Social Media Buzz at a Live Event
Digital Body Language
NOVEMBER 6, 2009
One of the aspects of the event that we were most excited about this year, however, was the concurrent online conversation and tremendous buzz that the event generated in social media. I was asked many times what we did to have that much social media buzz at a live event. Tags: Facebook Social media Twitter Event Marketing
Why you should consider centralizing your search keyword lists
NOVEMBER 8, 2012
Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. And bloggers , of course, need to know what words their audiences use to describe their pain points. Paid created the buzz, while owned and earned kept the audience engaged. Photo credit: Wikipedia. could tell you how that works.
My customers don’t use social media
AUGUST 1, 2012
This post is for my current and future clients who think they won’t deal with social media because their customers don’t “use” it. What does that mean, “use social media”? Then, you need to deal with social media. Social media, in part because of the buzz word nature and related hype, is intimidating. suggest you replace the words social media, with online channels. There are two primary ways to think of using social media: to listen and to promote. Both limit easily achievable possibilities.
Seven Ways to Use Social Media for Business
DECEMBER 21, 2010
Though business use of social media is rapidly increasing, many executives remain skeptical of its value. more recent study reported by Forbes stated that while “60% (of small businesses surveyed) credit social media with positively impacting their businesses…(only) 36% have attracted new business as a result of their social media efforts.. Post on Google Buzz.
Best Social PR Guides, Tips and Tools of 2010
JANUARY 12, 2011
Social media marketing, online PR and SEO are three tactics that are all powerful on their own, but have far more impact when used in a coordinated, synergistic manner. How can you amplify and extend new releases through social media? Effectively connect with bloggers and other key online influencers in your industry? Matt Mansfield interviews five PR pros including Joe Chernov of Eloqua and Lisa Ann Pinkerton of Technica to get the scoop on their favorite tools for PR management, social media and other functions. Try these 8 tactics to entice the media by Ragan.com.
Best Social Media and Digital Marketing Research and Statistics of 2011, Part 2
FEBRUARY 7, 2012
How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? General Social Media Statistics. The Growth of Social Media: An Infographic by Search Engine Journal. Infographic: Social Media ROI Statistics by Digital Buzz.
5 Key Characteristics Every Social Media Community Manager Should Have
OCTOBER 9, 2012
Social media is an effective tool to engage your target audience, drive website traffic and, ultimately, boost sales; so why do so few companies employ a social media community manager? It seems crazy, in the midst of a global financial crisis, to suggest that companies should go to the expense of hiring a community manager to oversee their social media presences.
18 Experts, an Infographic and a New Book will Convince you that Social Media Networking is Serious Business!
Blue Focus Marketing
FEBRUARY 19, 2013
Now that the New Year is underway, the question I keep hearing on everyone’s lips is, “What’s the best advice for small businesses to increase their social media networking?” Carri Bugbee ( @ CarriBugbee ) – Founder, strategist & writer – Big Deal PR + Social Media : Make sure your employees mention your social profiles to customers. Spell it out. It leverages it.
Primer: Understanding Word-of-Mouth Marketing in the Social Media Age
Social Marketing Forum
NOVEMBER 26, 2010
With the arrival of interactive and social media the patterns, role and impact of word-of-mouth have changed. Word-of-mouth occurs everywhere people get together: at the local pub, at home, in the sports club and increasingly online and on social media. In the social media age word-of-mouth can travel fast, very fast. Viral marketing and activities to generate “buzz”.
78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)
AUGUST 16, 2010
With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Here’s a modest contribution to help with that effort; more than six dozen of the best, most bookmark-able articles and blog posts about social media tactics, tools and strategies written so far this year, by leading writers like John Jantsch , Lori Dicker , Lee Odden , Lisa Barone , Jay Baer and many more. Social Media Marketing Tips, Tactics and Guides. Social media is cheap or free.
Measuring the Impact of Social Media in B2B Marketing
OCTOBER 27, 2010
Forrester recently released a report by Laura Ramos and Augie Ray on How to Assess the Impact of Social Media in B2B Tech Marketing. While B2B marketers have been ramping up social media activities over the past 18 months, not all are seeing the outcomes they’d hoped for. Set goals, understanding what social media is good for — and what it isn’t. Podcasts.
Etch A Sketch Wins, Then Loses with Social Media
MARCH 23, 2012
Etch a Sketch sales are booming from the comments, the stock price has doubled , and every major media outlet continues to talk about the historic product as Mitt Romney tries to clean up a PR mess. This was an amazing opportunity to build out a media channel…but alas… Where’s the Story? Case Studies Social Media etch a sketchWell, not so much.
What the Future Holds for B2B Social Media Marketing
NOVEMBER 2, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Social media is capable of so much more.
What the Future Holds for B2B Social Media Marketing
OCTOBER 29, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Business Small business Social media Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Social media is capable of so much more.
5 Proven Strategies for B2B Social Media Marketing
NOVEMBER 8, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Learn more. Be a resource. 4. Thanks, Erica.
5 Proven Strategies for B2B Social Media Marketing
NOVEMBER 4, 2010
Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Android Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! Digital Media Project Manager at TMG.
24 Full Service Tools to Manage B2B Social Media
Social Media B2B
SEPTEMBER 30, 2010
As the final wrap-up in our ongoing series of Social Media Management Systems (SMMS) reviews for B2B companies, we’re providing a list of the most popular desktop and web-based systems on the market. We encourage anyone in the market for a social media management system to understand the features and functionality you need first, then find a system that matches your requirements and budget. Also let other readers know if you would recommend the tool in a similar social media environment. Price : Free (2 users/2 channels) or $4.95/month per user/channel.
PowerViews with Ruth Stevens: The Science (not the art) of Marketing
FEBRUARY 11, 2014
business professor at Columbia University, Ruth is also the author of “Maximizing Lead Generation: The Complete Guide for B2B Marketers” and a guest blogger at Biznology and HBR.org. Social media and inbound sales are like the icing on the cake, she said. The cake still consists of the tried and true standby media channels. Inbound marketing is tough to scale.
Are you ready for Return On Influence?
grow - Practical Marketing Solutions
JANUARY 2, 2012
Dozens of companies like Klout are slicing, dicing, and dissecting the billions of bits of information published on social media sites such as Twitter and Facebook each day and grading your ability to create buzz. The most powerful of these new “Citizen Influencers” are rewarded by the world’s biggest brands with trips, merchandise, and luxury cars. So I did.
3 Steps to Executing a Flawless Influencer Marketing Campaign
Modern B2B Marketing
MAY 11, 2015
Are they more likely to browse Facebook, Twitter, LinkedIn, or another social media channel? If you’re trying to sell Pilates classes to women in the Tampa Bay area, don’t just seek out any bloggers to relay the message. You can do this yourself, or you can use a blogger introduction site such as Tomoson. Bloggers washed the garment with Ariel and voil à !—a
17 Realistic Ways to Get More Website Traffic
NOVEMBER 5, 2015
Otherwise no amount of promotion may be enough to get people to read it and share it. 8) Try MyBlogU, Viral Content Buzz, and other private content sharing networks. Social media experts like Rebekah Radice are powerful online influencers. Leverage social media. 13) Share your content on social media. I’m pretty sure you all knew about this. Launch a YouTube channel.
Best Social Media Stats and Market Research of 2010 (So Far)
SEPTEMBER 8, 2010
Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. What social media tool helps small business double their reach on Twitter? How do B2B social media marketing practices differ from B2C companies? Social Media Statistics.
Book Review: Social Media Marketing
NOVEMBER 2, 2010
With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li Evans has provided the definitive handbook for social media marketers. Explain your goals and establish clear guidelines for any mention of the company on social media sites. Chapter 6 details the importance of social media conversation.
A quick look at MS365, Kyoo and Triberr
grow - Practical Marketing Solutions
JULY 5, 2011
Kyoo Channels. It was an eye-popping interface that organized the social media wall of noise in a very compelling way. This channels development is something new and just launched last week. This is something to use when you want to find and follow all the online buzz about a particular topic. Kyoo Channels is hoping to change that. Microsoft 365. Triberr.
Word of Mouth Marketing: When a Human Phenomenon Goes Business
JULY 27, 2011
With the arrival of interactive and social media the patterns, role and impact of word of mouth have changed. Viral marketing and activities to generate “buzz” . Conversations as such have no business value if they don’t focus on mutual benefits and are not monitored, measured and used to improve the overall customer experience and efficiency of our cross-channel marketing strategy.
Tom Pisello: The ROI Guy: Social Media Hierarchy of Needs - Best.
DECEMBER 23, 2010
Thursday, December 23, 2010 Social Media Hierarchy of Needs - Best Practices for ROI Success From our social media ROI studies, analyzing the investment, popularity, practices and results of social media marketing for over 500 companies, a key indicator to social media ROI success was level of engagement. Basic Content Marketing Trumps Social Media and Bl.
5 Pinterest Tactics + Back-to-School = A+ Sales
JULY 22, 2014
Stats from ShareThis show that Pinterest has now become the third most popular shared social channel. Food companies and/or bloggers have an endless number of options: Quick and easy breakfasts for kids, Top Ramen 10 ways, eating healthy on-the-run, creative school lunches, etc. Get the VR Buzz delivered daily. © 2014, VR Marketing Blog. Shoppers aren’t. college DIY.
Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.
SEPTEMBER 28, 2010
New digital marketing channels have made it more efficient than ever to broadcast marketing messages to prospects, but are the current strategies effective at connecting with and educating ever more skeptical and frugal buyers ? Todays buyers have more sources of information than ever including traditional, on-line and social media sources. Powered by Blogger
17 Ways to Promote Your White Paper for Lead Generation
MARCH 3, 2016
This is an ideal method for generating backlinks and creating buzz about your paper. That’s Relevant Blogger Outreach. Compile a list of influential bloggers and online editors who cater to your audience, and send them a release on your paper, and explain the rationale for why readers would be interested in reading it. Social Media. That was a lot of work. Not so fast.
Tom Pisello: The ROI Guy: The End of Marketing as We Know It.
SEPTEMBER 17, 2010
Friday, September 17, 2010 The End of Marketing as We Know It: Overcoming Buyer Challenges with Interactive Smart Content The past decade has seen an exciting and dramatic increase in new digital marketing channels including Twitter, Facebook, e-mail, search engines, webinars, virtual trade shows and more. Winning the Social Media Popularity Contest Seeing ROI in the Cloud?
B2B Marketing and Social Media Dashboard Systems
Social Media B2B
SEPTEMBER 22, 2010
In our continuing series of All-In-One Social Media Management Tools for B2B Marketers , we’re reviewing two more Social Media Management Systems (SMMS) and how they can assist B2B social media marketers. Overview : HootSuite is the Social Media Dashboard. This post will cover HootSuite and Sendible. HOOTSUITE. You can learn more about Hootsuite at [link].
18 Ways to Promote Your White Paper for Lead Generation
DECEMBER 9, 2012
This is an ideal method to generate back links and create buzz about your paper. Relevant Blogger Outreach. Compile a list of influential bloggers and online editors, and send them a release on your paper, and explain the rationale on why readers would be interested in reading it. Social Media. Of course promote it via social media. Generate new leads. Video.
Best of 2009: Social Media Marketing, Part 1
JANUARY 10, 2010
With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. But what metrics are really most appropriate for social media measurement? How can you monitor everything that’s being said about your company, competitors and key industry topics across the social media landscape without spending a fortune on monitoring software? Is your social media strategy built on a solid foundation, or is it more like a Hollywood movie set—a pretty facade with nothing behind it? What’s In Your Social Media Toolkit?