The ROI Guy

FEBRUARY 14, 2011

Monday, February 14, 2011 Social Media ROI a Requirement for 2011 With social media spending continuing to increase this year, CMOs are being tasked to justify the investment. Rising dramatically for 2011 is the quantification of conversion and revenue as a result of social media efforts.

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Convince & Convert

MARCH 3, 2010

I emphasized that to remain relevant, agencies must differentiate themselves by providing advanced social media services, not just the basics. corporate expenditures on social media will increase by an AVERAGE of 34% a year , and that by 2012, as much will be spent on social media as on email marketing.

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Webbiquity

FEBRUARY 28, 2011

It is somewhat surprising how many have only a few hundred followers, despite being social media managers, practitioners and strategists at large corporations. . • Morgan Johnston – Manager Corporate Communication at JetBlue Airways. • Bowen Payson – Manager of Online and Digital Marketing at Virgin America. Serious disconnect there.).

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Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 The B2B Social Media Marketing Series is supported by IDG Enterprise. Learn more.

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The ROI Guy

OCTOBER 22, 2010

Friday, October 22, 2010 Tech Marketers May Need to Rethink Budgets for 2011 according to new Harte-Hanks research Technology marketers are challenged today with handling proliferating marketing channels to reach and engage more overloaded, skeptical and frugal buyers than ever before. Posted by Tom Pisello at 10:33 AM Email This BlogThis!

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The ROI Guy

JULY 15, 2009

Assessing the savings quarter by quarter, in minutes a VMware sales professional or channel partner can develop a report card on the value VMware has delivered. Share to Twitter Share to Facebook Share to Google Buzz 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading.

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The ROI Guy

MAY 6, 2010

These key new hires include: Dan Sixsmith , VP, Interactive Marketing Channels – formerly with interactive marketing and communications agency iNDELIBLE Media, Dan is driving Alinean partnerships with interactive marketing firms and content development & syndication channels. Latest Research. Let the Good Times Roll?

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Buzz Marketing for Technology

JULY 21, 2008

< £ Salon Bloggers & > May 31, 2004. -->. Darwin Magazine. KM Blogger list. Grist Magazine. Ms Magazine Blog. Media Channel. Media Whores. The thoughts expressed herein are strictly those of the blogger. MADE IN CANADA. trust your instincts. < Business/KM Blogs.

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Convince & Convert

AUGUST 10, 2010

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). If they are social media savvy, you can follow up via Twitter direct message. RK : Measuring social media’s direct impact on sales. If they aren’t you follow up via email.

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The ROI Guy

DECEMBER 6, 2010

At the same time, B2B buyers are taking advantage of the wealth of information available via the Internet and social media to become more empowered, taking charge of the buying cycle. And this is but one of several traditional and on-line channels that are proactively providing information on a daily basis to prospects.

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Single Grain

OCTOBER 12, 2023

A podcast can boost your brand awareness by 89% , but only if you make an engaging channel. Therefore, their channel consists mostly of how-to videos that teach viewers how to run an e-commerce store. To say this channel “blew up” is an understatement: Lofi Girl has 13.4M This live channel caters to audience demand.

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Video Marketing Webinar Metrics Youtube Content 98

Martech Advisor

OCTOBER 18, 2019

Earned media is defined as the unpaid coverage/mention of you or your brand or organization by third-party entities such as media publications, customers, or influencers. Marketers use owned, paid, and earned media to connect with users and customers, and spread brand awareness. What Is Earned Media? What Is Earned Media?

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Practices Examples WOM Media 43

The ROI Guy

FEBRUARY 4, 2009

To be competitive in this tough economic environment, it is vital that that marketing arms sales professionals, consultants and channel partners with the automated tools in order to help buyers quantify TCO advantages. Alinean recognized by BtoB Magazine’s as one of To. Updated Alinean Social Media ROI Calculator - New.

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Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The ROI Guy

NOVEMBER 4, 2010

According to IDC, over 90% of IT buyers are economic buyers / economically focused; Technology marketers are focusing more investments on digital channels, and this is good because executives and economic buyers favor on-line research and content.

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Webbiquity

JULY 26, 2010

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. SazBean ( Social Network Analytics Measurement Social Media ). March 18, 2010.

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The ROI Guy

DECEMBER 14, 2005

. • Level 4: Business Transformation – these revolutionary investments seek to utilize business information and implement new processes to empower business capability and agility – enabling M&A programs, launching new businesses, empowering different go-to-market programs, launching new channels, or launching competitive programs.

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Adobe Experience Cloud Blog

MAY 11, 2015

Author: Jeff Foster Before the internet, most marketing campaigns used traditional advertising: television, magazines, and newspapers. Are they more likely to browse Facebook, Twitter, LinkedIn, or another social media channel? You can do this yourself, or you can use a blogger introduction site such as Tomoson.

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Campaigns Blogger Planning Thought Leadership 48

Webbiquity

AUGUST 28, 2012

Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan?

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Social Media CMS Development Tips Wikipedia 100

Online Marketing Institute

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 The B2B Social Media Marketing Series is supported by IDG Enterprise. Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Convince & Convert

APRIL 8, 2010

Before that fabulous, glorious day, one of my jobs at home was to jump up and twist the channel knob at the whim of my parents, like some sort of orthopedic carpal-tunnel experiment gone astray. But progress sometimes comes in half-steps, and the remote control revolution was gradual. Leave them in the comments and we’ll discuss.

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Valasys

JULY 20, 2023

Imagine your website buzzing with eager shoppers, organic traffic pouring in, and your brand standing tall among fierce competitors. Are we actively forging relationships with influential bloggers and websites in our industry? Let’s ask ourselves some crucial questions: Are we fully harnessing the power of link building?

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Webbiquity

FEBRUARY 7, 2012

How widespread, really, is the use of social media for marketing? How are B2B marketers using social media differently from their B2C counterparts? How are marketers measuring social media success? General Social Media Statistics. The Growth of Social Media: An Infographic by Search Engine Journal. hours to 6.3

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B2B Marketing Zone Posts

JUNE 9, 2010

9 Social Listening & Tracking Tools - Marketing Genius Blog , May 7, 2010 Here is a list of 9 social media tracking and monitoring tools. They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all. Some are paid-for and some are free.

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B2B Marketing Zone Posts

OCTOBER 5, 2010

Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. Will Traditional, Social Media Blend? Something happened — a wake-up call about this notion of social media “community&# and “conversation.&# How Is PR Changing?

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B2B Marketing Work Management Marketing Management Advertising Agencies 40

Hubspot

OCTOBER 31, 2016

Check out the popularity of “infographics” vs. “magazine ads” from 2004 - 2016: So how do you guarantee your topic will be a home run? Part of that case study highlights the “Pre-Outreach” and “Content Roadshow” strategies he used to generate buzz for his content. Schedule multiple social media posts. Paid ads / remarketing ads.

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Viral Marketing Outreach Blogger Design 28

Webbiquity

FEBRUARY 21, 2017

Expert summary compilations (example: Soulati Media ). It’s a great way to capture the buzz from the show floor after a tradeshow, event or conference.” — Maximize Social Business (Drive). A hybrid curation app and social network—grab any content from the web and save it to your own Flipboard magazine. 3) Instapaper.

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Curation Marketing Automation Services Tools Enterprise Management 275

SnapApp

DECEMBER 14, 2016

There could be a strong opportunity to break through the clutter with a consistent, valuable print magazine. Instead of launching a new content platform, consider buying a media platform or blogger site that your audience is already engaged in. Whatever you do or produce, do it consistently (just like a media company).

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Paid Content B2B Marketing Trends Sales Management 62

Convince & Convert

AUGUST 25, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Starbucks the Most Dangerous Competitor to Facebook?

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Paid Content Facebook Paid Search Agency Advertising Agencies 142

Webbiquity

SEPTEMBER 8, 2010

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. What social media tool helps small business double their reach on Twitter? Social Media Statistics.

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Paid Content Social Media Stats Paid Search Agency 100

Webbiquity

AUGUST 16, 2010

With the amount of helpful content about social media marketing growing faster than Facebook’s user base or Lindsay Lohan’s court appearances, it’s tough to keep up. Social Media Marketing Tips, Tactics and Guides. What is Social Media Optimization and Why Should I Care? by Kuno Creative.

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SnapApp

DECEMBER 22, 2016

Social Media. With tons of ideas on the best ways to use social media to boost your success, this blog will not disappoint. Learn all of the basic about social media, strategies, and marketing on your accounts. Magazine and have also received the ASJA Award for investigative reporting. Copywriting. Demand Gen / Lead Gen.

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Marketing Analytics Tools Sales Management Top of Funnel Planning 48

Hubspot

MAY 26, 2021

Think of it like social media — if you’re a source of great content, and you get it in front of the right people, they’re going to share it. The more you link to others — especially when you do it in a consistent, opportunity-driven way — the greater likelihood one of those bloggers will return the favor. Don't know whom to write for?

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Link Building Lead Scoring Lead Ranking Webinar Metrics 101

Onalytica B2B

APRIL 6, 2016

Moreover, governments have yet to put in place suitable pre-deployment standards, and to top it all off – country based legislations ache to follow global production and distribution channels. ” Graham Penrose – Blogger at Unamused Observer; AirGap Anonymity Collective; Anonymous Chronic. Info Security Buzz.

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The ROI Guy

SEPTEMBER 17, 2010

Friday, September 17, 2010 Leaders indicate Growing Investment in Smart Digital Content The migration of B2B marketing budgets from traditional marketing vehicles toward digital channels continues according to a study by Booz & Co. Alinean recognized by BtoB Magazine’s as one of To. Latest Research. Let the Good Times Roll?

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Convince & Convert

SEPTEMBER 20, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Twitter for Business Even Worth the Trouble?

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The ROI Guy

SEPTEMBER 28, 2010

New digital marketing channels have made it more efficient than ever to broadcast marketing messages to prospects, but are the current strategies effective at connecting with and educating ever more skeptical and frugal buyers ? Todays buyers have more sources of information than ever including traditional, on-line and social media sources.

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