EMagine B2B Blog

JANUARY 6, 2019

Content marketing personas are not new, however, tightly integrating these personas with SEO strategy and tactics is relatively new to most companies and organizations. What does this mean for SEO? This is especially important for SEO. Stage in the buying cycle or customer journey (B2C/B2B). Income level (B2C).

Enterprise Management 90

Enterprise Management Content Marketing Work Management Planning 90

Industrial Marketing Today

APRIL 28, 2010

Not everyone is a natural born blogger. B2B Lead Generation Using a Business Blog Variety of Content is the Key in the Early Stages of the Industrial Buy Cycle Content Auditing and Mapping it to the Industrial Buy Cycle Is Your Industrial Website Still Just a Business Card?

Web 2.0 60

Web 2.0 Privacy Policies Buying Cycle RSS 60

Industrial Marketing Today

MAY 21, 2010

As a B2B marketer, we want to reach our ideal prospects and communicate with customers to maintain top-of-mind awareness throughout their buying cycle. It is a balancing act between making your B2B blog too narrow in focus and standing out from the crowded field of bloggers.

Web 2.0 60

Web 2.0 Buying Cycle B2B Blogger 60

NuSpark Consulting

JULY 15, 2011

This goal focuses on SEO with the objective to bring more people to your site. This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. The major tasks of our SEO plan are: Keyword Research. SEO Maintenance.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

NuSpark Consulting

JULY 15, 2011

This goal focuses on SEO with the objective to bring more people to your site. This goal focuses on providing valuable content via landing pages in exchange for lead capture information such as email addresses and roles in the buying process. The major tasks of our SEO plan are: Keyword Research. SEO Maintenance.

Lead Ranking 100

Lead Ranking Lead Scoring Planning Sales Management 100

Valasys

MARCH 5, 2020

Read more on Google Algorithmic Update: SEO Best Practices for B2B Brands. Create thoughtful & in-depth content as well as the content articulated to each of the respective stages of the customers in their buying cycles. Read more on How Many Blog Posts Should a B2B Company Publish Per Week?

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Single Grain

MARCH 9, 2021

B2B SEO refers to getting your business site ranked higher in the SERPs in order to drive more traffic and sales to you. Here are some useful B2B SEO stats to whet your appetite: 55% of enterprise-level companies invest more than $20,000 per month in SEO. Difference Between B2B SEO and B2C SEO.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Industrial Marketing Today

JUNE 3, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website How Lack of Marketing Content Can Derail Your Website Redesign Project by Achinta Mitra on June 3, 2010 in Content Marketing , Industrial Websites , Search Engine Optimization (SEO) , Website Design & Development What comes first – site content or site design?

Marketing Websites 60

Marketing Websites Web 2.0 Work Management Buying Cycle 60

Industrial Marketing Today

JULY 29, 2009

101 Tips from 50 Small Business Bloggers Tagged as: Seth Godin , Social media , Social Networking About the Author Achinta Mitra calls himself a “marketing engineer” because he combines his engineering education with 20+ years of practical industrial marketing experience to connect the dots between strategic advice and tactical implementation.

Social Networks 60

Social Networks Lead Scoring Lead Ranking Web 2.0 60

Hinge Marketing

DECEMBER 31, 2015

However it’s not enough to simply steer someone to your website, for online lead generation to be most effective once visitors are on your site you need to meet them where they are in the buying cycle and provide relevant content to engage them and move them further down the sales funnel.

Online Lead Generation 48

Online Lead Generation Lead Generation Marketing Websites Lead Scoring 48

Industrial Marketing Today

SEPTEMBER 20, 2010

Median leads were 77% higher among marketers with blogs of 52+ articles versus bloggers with 24 to 51 articles. Optimizing (SEO) business blogs and lead generation Instead of focusing on achieving top ten ranking in Google, your lead generation efforts will receive a bigger boost by growing the number of keywords ranking in Google’s top 100.

Lead Generation 60

Lead Generation Business Blogging Lead Scoring Lead Ranking 60

Industrial Marketing Today

JULY 14, 2010

Bloggers of all stripes have counted on the popularity of “list” posts whenever they’ve run out of fresh ideas for content. Heck, even MS Word kept flagging curation as a misspelled word. Google News, aggregating content via RSS feeds and social bookmarking sites have been around for a while. So curated content is not something new.

Curation 60

Curation RSS Web 2.0 Content Marketing 60

Industrial Marketing Today

AUGUST 24, 2009

Leave a Comment { 1 trackback } 7 | Industrial Marketing Today Previous post: Business Value of Social Networking Next post: 101 Tips from 50 Small Business Bloggers FREE Marketing Guides Engineers Can Sell™ White Paper: Most people are skeptical about associating engineers with sales.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

The Effective Marketer

AUGUST 30, 2010

Time the content for the right stage in the buying cycle / lead nurturing process – this is the most difficult, because it requires you to really know your customers and prospects What has been your main challenge with content marketing?

Work Management 100

Work Management Marketing Management Marketing Automation Services Planning 100

Adobe Experience Cloud Blog

NOVEMBER 26, 2012

by Dayna Rothman We’d like to welcome our guest blogger, Karl Wirth, CEO of www.apptegic.com. You send out a couple of email blasts per month, but you have no idea where they are in the buying cycle or if your content is really resonating.”.

Landing Pages 48

Landing Pages Marketing Websites SEM Marketo 48

Online Marketing Institute

APRIL 4, 2011

My last article, " 5 Steps for Crafting an Effective B2B SEO Blogging Strategy ," focused on developing an organizational plan for a corporate blogging strategy. Content for Community Development Soliciting the contribution and participation of other bloggers and site owners can be a powerful way to gain awareness and links.

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Hubspot

JULY 18, 2014

So the millions (or hundreds) of bloggers that validated authorship will no longer see their lovely photo and Google+ circle count presented in search results. I’m NOT saying the authority or influence of a blogger doesn’t factor into search results. Winning marketers understand: Customers command buying cycles now.

Relevance 28

Relevance PageRank Word of Mouth SEO 28

WebMarketCentral

JANUARY 28, 2008

SEO is dead? Judging by the number of high-quality articles and blog posts still devoted to the topic (so many I had to split this category into two posts), SEO remains a critical component of online marketing success. A trained SEO should be able to spot what your keyword phrases are, but it shouldn't be glaringly obvious."

SEO 20

SEO Wiki Best Practices Allocation 20

Single Grain

NOVEMBER 29, 2019

These software use a variety of channels like SEO, content marketing, social media and email to reach the buyers at every stage of their buying journey. Marketing automation offers a single platform to automate many tasks and workflows at every stage of the buying cycle, such as: Sending emails to a list of qualified prospects.

Marketing Automation Services 124

Marketing Automation Services Digital Asset Management Marketing Automation Work Management 124

SnapApp

JANUARY 31, 2019

B2B marketers often forget the entire buying cycle and how content can play a role in facilitating that transition from one phase to the next. It’s a brilliant SEO technique and one that could help plenty of brands stand out. So why aren’t more brands creating glossaries for their industry? Collaboration is key.

B2B Marketing 99

B2B Marketing Effectiveness Advertising Agencies Paid Search Agency 99

Webbiquity

MARCH 26, 2012

One of the most interesting aspects of web presence optimization (WPO) is how frequently bloggers and journalists write about the concept without actually using the term. Krista LaRiviere (see below), a co-founder of gShift Labs , is one of the few bloggers who have embraced the term.

Optimization 100

Optimization Tips Work Management Lead Ranking 100

The Lead Agency

MARCH 27, 2018

3: Search Engine Optimization (SEO). SEO still rules as one of the best business-to-business marketing channels, being the most effective method for promoting and distributing content for business-to-business marketers. . If you want to know more about SEO and how to improve your search engine rankings, have a go at this article. .

B2B Marketing 69

B2B Marketing Marketing Budget B2B Planning 69

SnapApp

DECEMBER 4, 2017

Only 55% of bloggers update old posts. In fact, this is part of the SEO strategy we have used to steadily grow our organic traffic over the last 12 months here at SnapApp : . . . #3. B2B buying cycles are loooong , so focus on creating consistently useful and engaging content rather than chasing quick-win sales. . . #34.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Convince & Convert

SEPTEMBER 20, 2010

You need to determine why your company should be social, for whom your efforts are intended and where your audience is in the buying cycle, and how you’ll measure success. Creating and calibrating a social media strategy for any company should follow the same process. What % are you sharing with me? Your UNION, P.U.B.,

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Webbiquity

APRIL 18, 2012

Content is also crucial for lead nurturing , SEO and other online marketing initiatives. Content is king. As you’ve no doubt read in many places before, content is one of the core elements of B2B social media marketing success. But producing content is expensive. Producing great content is even more expensive.

Top of Funnel 100

Top of Funnel Tactics Content Marketing Tips 100

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Build SEO, expand website’s searchability on various search engines. Create different forms of content to be delivered at different stages in the buying cycle.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Build SEO, expand website’s searchability on various search engines. Create different forms of content to be delivered at different stages in the buying cycle.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Build SEO, expand website’s searchability on various search engines. Create different forms of content to be delivered at different stages in the buying cycle.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Build SEO, expand website’s searchability on various search engines. Create different forms of content to be delivered at different stages in the buying cycle.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Build SEO, expand website’s searchability on various search engines. Create different forms of content to be delivered at different stages in the buying cycle.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Build SEO, expand website’s searchability on various search engines. Create different forms of content to be delivered at different stages in the buying cycle.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Build SEO, expand website’s searchability on various search engines. Create different forms of content to be delivered at different stages in the buying cycle.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Build SEO, expand website’s searchability on various search engines. Create different forms of content to be delivered at different stages in the buying cycle.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Build SEO, expand website’s searchability on various search engines. Create different forms of content to be delivered at different stages in the buying cycle.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Build SEO, expand website’s searchability on various search engines. Create different forms of content to be delivered at different stages in the buying cycle.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Build SEO, expand website’s searchability on various search engines. Create different forms of content to be delivered at different stages in the buying cycle.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Content keeps on giving by effectively fostering and educating online users through the buying cycle, and around the clock when employees have since gone home. Build SEO, expand website’s searchability on various search engines. Create different forms of content to be delivered at different stages in the buying cycle.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40