Industrial Marketing Today

AUGUST 24, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Content Creation Made Easy by Achinta Mitra on August 24, 2009 in Content Marketing , Industrial Marketing Blog Are you struggling with creating content? Studies have shown that people retain information quicker and longer when you engage their visual senses.

Web 2.0 60

Web 2.0 Copywriting Content Buying Cycle 60

The ROI Guy

NOVEMBER 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. We call this the “Internet fueled buying cycle.&#

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

DECEMBER 6, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. The Death of a Salesman?

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Online Marketing Institute

APRIL 4, 2011

Content for Community Development Soliciting the contribution and participation of other bloggers and site owners can be a powerful way to gain awareness and links. Ideas and recommendations for developing these types of posts: Create aggregate lists showcasing important resources and/or publications relevant to the industry.

B2B Thought Leadership 40

B2B Thought Leadership SEM Peer-to-peer Enterprise Management 40

Marketing Insider Group

JANUARY 9, 2024

Yet, it’s helpful to notice that all customer buying cycles fit into three distinct funnel stages. You’re creating value by giving them useful information in digestible, bite-sized chunks. For example, a white paper can be broken into three to five articles that share a point of view. Let me explain.

Lead Nurturing 150

Lead Nurturing Sales Management Top of Funnel Lead Ranking 150

Single Grain

MARCH 9, 2021

Positions your company as an authority in your industry. White papers. Implement schema markup on your videos to provide additional information to search engines. Include FAQs to answer the most commonly asked questions related to your product and industry. Reduces dependence on paid ads. Boosts website traffic.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

Markempa

APRIL 30, 2019

Yet, it’s helpful to notice that all customer buying cycles fit into three distinct funnel stages. Look at the relationships you’ve started through the different lead generation sources and ask what content or information can be shared to advance that conversation. Let me explain.

Lead Nurturing 70

Lead Nurturing Sales Qualified Leads Top of Funnel Lead Scoring 70

Webbiquity

APRIL 18, 2012

Content Marketing Strategy for B2B Software Vendors: Starring the ‘New’ White Paper by Highly Competitive – Software Industry Insights. They need to adapt best practices from the journalism field, and bridge the gap between corporate interest and market needs for valuable information.”

Top of Funnel 100

Top of Funnel Tactics Content Marketing Tips 100

Industrial Marketing Today

OCTOBER 26, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website Driving Traffic to Your Homepage All the Time May Be a Big Mistake by Achinta Mitra on October 26, 2009 in Industrial Websites , Website Design & Development You’ve read up on all the traffic generation tactics and optimized your site to rank high on major search engines.

Traffic 60

Traffic Lead Scoring Lead Ranking Top of Funnel 60

Webbiquity

FEBRUARY 21, 2012

Content can be produced in a wide variety of formats: • White papers. Of course, in the B2B realm, your content should be targeted at addressing a specific question or concern of a specific type of buyer at a specific stage of the buying cycle (e.g. There are several ways to find the key influencers in any industry.

Social Media 100

Social Media Top of Funnel Social Marketing B2B Marketing 100

SnapApp

DECEMBER 4, 2017

That’s why we’ve gathered 54 content marketing stats all in one place – so you can start thinking about how this data will inform your plans for 2018. . Only 55% of bloggers update old posts. If a buyer is on the fence, seeing the success of a similar business in the same industry can help make the choice easier. . . #4.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

B2B Marketing Zone Posts

JUNE 9, 2010

If you go to Facebook and look at your profile, your immediate reaction is going to be that it’s asking for too much information. Customers are less willing to give up information. Is The White Paper Dead for B2B Marketing? Kill the white paper!” come at a price. Don’t stop the dialog. Tweet This!

Paid Content 40

Paid Content B2B Marketing Marketing Management B2B 40

The ROI Guy

SEPTEMBER 28, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tuesday, September 28, 2010 Do White Papers Still Engage?

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

SnapApp

DECEMBER 14, 2016

The B2B industry is constantly shifting, and is projected to grow at an annual compounded growth rate of 12.9%. Instead of launching a new content platform, consider buying a media platform or blogger site that your audience is already engaged in. Freelance Content Creator / Blogger / Copywriter. Consistently wins.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

Webbiquity

NOVEMBER 28, 2011

Content Sharing Trends in 2010 [Infographic] by Pamorama Pam Dyer reports on data from AddThis showing the top methods for sharing information from more than 300 options. ” 60% of shared information contains links to published content (online publications, blogs, etc.); Other Marketing Research and Statistics Who Do You Trust?

Paid Content 100

Paid Content Social Media Statistics Paid Search Agency 100