Sword and the Script | B2B

NOVEMBER 23, 2019

Fortunately, there are several new studies that have been published about content marketing, blogging and webinars that provide solid benchmarks. About half of businesses outsource some content marketing. For the last six years, Orbit Media has surveyed 1,000 bloggers for its annual blogging survey. 2) Blogging benchmarks.

Advertising Benchmark 91

Advertising Benchmark Webinar Metrics Top of Funnel Studies 91

Webbiquity

OCTOBER 16, 2018

It’s a paradox of modern marketing that even with today’s ubiquitous high-speed wifi and cell connectivity, wide range of devices, and abundance of communication channels, business buyers seem harder to reach than ever. All of that said, business people do still have problems to solve. Banner ads?

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

Webbiquity

MARCH 20, 2018

Business blogging is now commonplace. Forbes is a traditional publisher increasingly reliant on bloggers for content. Yet while the popularity of and options for blog continue to expand, many businesses are still struggling to find blogging success. million bloggers in the U.S. million bloggers in the U.S.

Stats 0

Stats Paid Content Business Blogging Ad Frequency 0

ConvertKit

DECEMBER 31, 2019

Have you ever wondered why you’re not getting the kind of conversion rates other bloggers claim to have on their landing pages? For instance, if you’re asking visitors to sign up for an upcoming webinar , you probably don’t need their zip code and the size of their company, do you? Check out ConvertKit's Free landing pages.

Landing Pages 107

Landing Pages Blogger Examples Digital Asset Management 107

SendX

SEPTEMBER 9, 2018

Growing your business is hard. Irrespective of the size or stage of your business its success finally boils down to your understanding of various levers of growth & conversion. Whether you are a professional blogger or just getting started with your SAAS software businesses. Setting the Stage. A Word About Traffic.

Small Business Marketing 256

Small Business Marketing Paid Search Agency Planning Business 256

Optinmonster

JANUARY 14, 2024

How do you know if you’re spending your time and money on the best digital marketing tools that are going to boost your revenues, increase leads and conversions, and keep business booming? Moz Pro Moz Pro is an all-in-one suite of SEO tools designed to help businesses improve their online visibility and search engine ranking.

Marketing Automation Services 98

Marketing Automation Services Enterprise Management Work Management Marketing Management 98

SendX

JANUARY 8, 2020

Growing your business is hard. Irrespective of the size or stage of your business its success finally boils down to your understanding of various levers of growth & conversion. Whether you are a professional blogger or just getting started with your SAAS software businesses. Setting the Stage. A Word About Traffic.

Small Business Marketing 195

Small Business Marketing Paid Search Agency Planning Business 195

Parse.ly

SEPTEMBER 10, 2021

A few weeks ago, Parse.ly ‘s Head of Marketing, Dave Cardiel , joined The Content Advisory ‘s Founder and Chief Troublemaker, Robert Rose , for a webinar led by BRAND United ‘s President, Chris Lyons. We can see that becoming a core competency in what businesses are starting to do.” ” Dennis Publishing.

Paid Search Agency 52

Paid Search Agency Webinar Metrics Advertising Agencies Ad Agencies 52

Webbiquity

NOVEMBER 28, 2023

B2B sales is, of course, the process of selling your products/services to other businesses. And B2B sales experience is the journey you create for your business buyer, from the initial touchpoint to the eventual sale. Personalizing your approach is crucial, but many B2B businesses struggle with offering a personalized sales experience.

B2B Sales 182

B2B Sales Webinar Metrics B2B Peer-to-peer 182

Convince & Convert

MAY 7, 2013

Following is a step-by-step list of how to host a memorable, interesting, and useful webinar. Of course, this list may change, depending on your business and your industry, but it provides a good place to begin thinking about how to generate good, qualified leads from content. For instance, we did a webinar about Google analytics.

Webinar Metrics 160

Webinar Metrics Co-Registration Budget Programs Marketing Analytics Tools 160

Parse.ly

SEPTEMBER 10, 2021

A few weeks ago, Parse.ly ‘s Head of Marketing, Dave Cardiel , joined The Content Advisory ‘s Founder and Chief Troublemaker, Robert Rose , for a webinar led by BRAND United ‘s President, Chris Lyons. We can see that becoming a core competency in what businesses are starting to do.” ” Dennis Publishing.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Webinar Metrics 52

Optinmonster

FEBRUARY 11, 2024

Are you using growth hacking strategies to boost your business? Whether you’re a start-up or have been in business for a while, business growth is necessary to thrive. Businesses that don’t grow soon disappear. This can help you get new business via social sharing and word-of-mouth promotion.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Biznology

APRIL 8, 2014

No matter how obscure your product, service, book, business, or project, there are surely thousands and thousands of online denizens who may not yet know of you but who would be as pleased as punch if you were to reach out. How to Engage Bloggers Down the Long Tail from Chris Abraham.

Long Tail Marketing 80

Long Tail Marketing Blogger Public Relations Barriers 80

Biznology

APRIL 8, 2014

No matter how obscure your product, service, book, business, or project, there are surely thousands and thousands of online denizens who may not yet know of you but who would be as pleased as punch if you were to reach out. How to Engage Bloggers Down the Long Tail from Chris Abraham.

Long Tail Marketing 80

Long Tail Marketing Blogger Public Relations Barriers 80

Webbiquity

MARCH 16, 2021

Blogger and author Neal Schaffer is an outlier at 220,000. Indeed, unlike in the consumer world, recognized experts in business rarely even call themselves influencers or “creators” as on the B2C side. Leadership expert Lolly Daskal is one of extremely few B2B influencers to break the one-million mark.

B2B Marketing 358

B2B Marketing Enterprise Management Work Management B2B Thought Leadership 358

Optinmonster

SEPTEMBER 20, 2023

Are you looking for the best email automation tools to transform your business? Before we dive into that list, though, let’s clarify what email automation is and why it’s so crucial to your business’s success. We understand how much time you spend on your email campaigns every day. What Is Email Automation?

Marketing Automation Services 109

Marketing Automation Services Automation Tools Work Management 109

Optinmonster

JANUARY 14, 2024

How do you know if you’re spending your time and money on the best digital marketing tools that are going to boost your revenues, increase leads and conversions, and keep business booming? Moz Pro Moz Pro is an all-in-one suite of SEO tools designed to help businesses improve their online visibility and search engine ranking.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

SnapApp

JULY 13, 2018

Marketers love webinars. Webinars sound like the gold-standard content marketing win — your audience gets free training and substantial value, and you’re getting hundreds of new prospects and a thought leadership platform. Why aren’t webinars working today? Anyone who has ever registered for a webinar is familiar.

Webinar Metrics 59

Webinar Metrics B2B Thought Leadership Thought Leadership Content 59

Biznology

JULY 12, 2018

[Note: The webinar starts about the :37 mark due to some technical difficulties.]. Our latest webinar interview is about B2B marketing with expert Ruth Stevens. Business buying behavior continues to evolve–and fast. Stevens consults on customer acquisition and retention, teaches marketing at business schools in the U.S.

Trends 141

Trends B2B Marketing B to B BtoB 141

Navigate the Channel

JANUARY 19, 2024

In today’s digital age, social media is not just a networking tool; it’s a powerful platform for marketing, especially for bloggers. Understanding the Social Media Landscape Platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest each offer unique advantages for bloggers.

Social Media 65

Social Media Media Blogger Demographics 65

Optinmonster

MARCH 18, 2021

Are you looking for the best email service providers for small businesses? Email marketing remains one of the best ways to drive passive income for your business. So, today, we’re going to share the 7 best email service providers for small business. 7 Email Service Providers for Small Business. Constant Contact.

Small Business Marketing 75

Small Business Marketing Marketing Automation Services Work Management Marketing Management 75

Biznology

MAY 4, 2017

In this free 30-minute Biznology® webinar, Paul Gillin gives you tips for pitching to bloggers and influencers. This webinar draws on the experience of a 30-year veteran of business journalism to teach you how to become a trusted ally. Have you tried to get the attention of a journalist lately?

PR 135

PR Practices B2B Blogger 135

Writing on the Web

MAY 16, 2011

This week, when two of Tom Antion ‘s people called me up with an offer of a free webinar on video marketing , I immediately saw the value in sharing these video tips with you. I asked them to deliver this webinar exclusively for professionals who don’t have a lot of time for marketing tactics. Blog this on Blogger.

Webinar Metrics 100

Webinar Metrics Video Marketing Content Marketing Digg 100

Hinge Marketing

NOVEMBER 3, 2021

As a business consultant, you’re not only the product, you’re also its seller. Since we’ve moved our lives and businesses online over the past year, your digital brand is now more essential. That audience consists not only of prospective buyers but also bloggers and journalists looking for key sources.

Consulting 123

Consulting Work Management Marketing Management Webinar Metrics 123

Webbiquity

SEPTEMBER 26, 2017

If you want to produce business leads, LinkedIn is a must in your social media marketing strategy. This is an excellent way to let businesses on LinkedIn know what your company does without doing the blatant self-promotion that everyone hates. This is your niche, and these are the businesses you want to add to your list.

Lead Generation 241

Lead Generation Linkedin Generation Leads 241

Webbiquity

JULY 19, 2022

Every business needs reliable metrics to monitor and evaluate performance, progress, and success. Leading and lagging indicators are measurable values that let you know how well you’re doing in your efforts to accomplish your business objectives. Guest post by Ron Stefanski. Image credit: Nathan Dumlao on Unsplash.

Lead Scoring 289

Lead Scoring Lead Ranking ROI Enterprise Management 289

Industrial Marketing Today

SEPTEMBER 29, 2009

Home Marketing Matters About Contact B2B Marketing Store Company Website 101 Tips from 50 Small Business Bloggers by Achinta Mitra on September 29, 2009 in Industrial Marketing Blog , Industrial Websites , Social Media Marketing I came across an incredible blog post recently that I think every small business owner should read.

Small Business Marketing 60

Small Business Marketing Blogger Web 2.0 Tips 60

Optinmonster

NOVEMBER 27, 2023

Of course, finding those copywriting templates takes time, which is the one thing most busy marketers and small businesses don’t have. 4 Bombproof Formulas for Openings That Grab Readers and Don’t Let Go – Smart Blogger’s list is intended for bloggers, but it works for email marketing, too.

Copywriting 110

Copywriting Template Work Management Marketing Management 110

Writing on the Web

APRIL 16, 2011

Time Saving Tips Webinar" alt=" Content Marketing for Professionals: Time Saving Tips Webinar" />. Time Saving Tips Webinar" width="576" height="107" />. I’m frustrated yet occasionally blown away by the quality of online marketing by small businesses and professionals. Free Webinar. Or your blog?

Webinar Metrics 100

Webinar Metrics Tips Content Marketing Digg 100

Hinge Marketing

MAY 28, 2014

Most notably, marketing incorporates a wider umbrella under which programs drive new business leads, establish positioning and differentiators, and more comprehensively build a brand. The marketing tool kit includes websites, premium content, email, webinars, advertising and more. Are you trying to generate new business leads?

PR 48

PR Blogger Top of Funnel Planning 48

Optinmonster

SEPTEMBER 12, 2023

Feel free to use the links below to jump to a particular topic: Business | Finance | Technology | Fashion | Beauty | Home | Lifestyle | Fitness | Travel | Leisure and Entertainment | Food and Drink | Useful | Educational | Roundup | Fun | Timely | Controversial | Promotional Are you ready to write your next blog post?

Marketing AI 98

Marketing AI Ethics Blogger Thought Leadership 98

Optinmonster

FEBRUARY 6, 2023

These days, it seems like everyone wants to add digital products to their business offerings, and for good reason. Because of these advantages, digital products are a great way to start your own small business. Digital products are a useful lead generation strategy for service-based businesses.

Examples 91

Examples Product Work Management Marketing Management 91

SalesIntel

JANUARY 27, 2022

A business-to-business (B2B) Search Engine Optimization (SEO) plan is a valuable marketing method that any B2B company should employ to attract targeted, high-value customers. With that said, below is a how-to guide on developing the best SEO strategy for your B2B business. . Start With a Buyer Persona. buyer personas).

SEO 52

SEO Buyer Personas Webinar Metrics Ideal Customer Profiles 52

ConvertKit

SEPTEMBER 16, 2020

How to choose the right newsletter tool for your business. ConvertKit’s email software will grow with you and your business. and “will email marketing even help my business?” (of When Khe began sending his weekly newsletter to 36 of his colleagues, he had no intention of growing it into a business. Jump ahead.

Newsletter 73

Newsletter Budget Programs Tools Work Management 73

ClearVoice

OCTOBER 14, 2022

However, there’s much more to content marketing than publishing loads of content pieces for your business. Knowing why your content works will help you continue to create the best quality content for your business by replicating success and giving you visibility into what’s not working.

Kentico 98

Kentico Statistics Paid Search Agency Content Marketing 98

ConvertKit

JULY 15, 2020

For online creators and business owners, they're a valuable tool for everything from brand education and marketing to researching your market and creating launch buzz. Over 60% of businesses on Instagram Stories use interactive Stickers like hashtags , @mentions, or polls every month. What's better: cupcakes or donuts?

Webinar Metrics 78

Webinar Metrics Creativity Business Landing Pages 78

Onalytica B2B

MARCH 23, 2017

Let us consider the following scenario: The PR team are best at controlling the message but only have time to manage 30 key journalists + a handful of high profile bloggers. The Social Media team best understand the culture of social media but are kept busy reacting to customers and/or reputational issues online.

PR 244

PR Marketing Management Outreach Lead Ranking 244