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What Type of Content Should Business Blogs Create?

ClearVoice

creating a website from scratch, as a business owner, you do everything you can to help your business succeed. But while you’re busily wearing every hat under the sun, there’s something that often gets placed on the digital back-burner: creating a blog for your business. Benefits of adding a blog to your business website.

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How to Create a COVID-era Event Marketing Plan

Webbiquity

To maximize the impact of and business results from your online or real-world event at a time when some people might be hesitant to travel, it’s vital to start with a comprehensive event marketing plan. Radio and television ads may also help you out. Lexie Lu is a freelance designer and blogger from Williamsport, PA.

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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity

We extended that interview with three questions that take a deeper dive into influencer marketing platforms as well as the similarities and differences between influencer marketing in the consumer and business worlds. So, a few questions related to the business of influencer marketing. Here’s the rest of that conversation.

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Tips on Outlets to Contact for Your Public Relations Strategies

Navigate the Channel

Content, including news (old-school press) releases , helps create awareness about ideas, situations, services, people and products for both B2C and B2B companies and businesses. Think business journals, too.). Seek out digital-only publications and news sources (don’t forget the bloggers) and add them to your list.

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Interview with Mark Schaefer

Onalytica B2B

Schaefer is a globally-recognized blogger, speaker, educator, consultant, and author who blogs at businessesgrow.com — one of the top marketing blogs of the world. He is a regular contributing columnist to The Harvard Business Review. I have built a business, a reputation, and global friendships through social media.

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How Your Local Business Can Be a Helper

Moz

Even the smallest acts that a local business does to support physical and mental health can be events customers remember for years to come. Inspirational local business pivots and plans. Everyone at Moz is full of admiration for the way different industries are responding in a time that’s not business-as-usual.

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Content Marketing Hierarchy: Be Niche With Vertical Content

ClearVoice

This year the number of bloggers is expected to reach 31.7 Vertical content is a piece of content that appeals to a business niche. Both core content and vertical content are closely aligned with business goals. Everybody is creating content. million … in the United States. million Instagram followers.

Verticals 101