Convince & Convert

APRIL 22, 2014

An innovative brand with a unique business model needs a creative way to market themselves. Unclaimed Baggage found a new way to engage bloggers and grow their brand, while earning their place as our outreach marketing example of the month. This brand has built a business on selling luggage that airline passengers never claimed.

Outreach 156

Outreach Blogger Brand Identity Branding 156

Writing on the Web

MARCH 26, 2015

Smart bloggers know that this is one of the most visited pages: People want to know who’s behind a business. As I mentioned in my last post , storytelling is persuasive because it’s an innate skill that has evolved over centuries — something we all know how to do. Business-like bios and resumes are the worst offenders.

Storytelling 100

Storytelling Barriers Blogger Planning 100

Sales Engine

APRIL 14, 2016

“Now it’s not just about producing content that the traditional media wants to write about, but also content that is search engine optimized, [content] that the bloggers would be interested in, and even other brands. But we also have so many more media outlets now to work with including the bloggers.”

B2B 168

B2B Blogger Content Public Relations 168

Writing on the Web

FEBRUARY 14, 2011

When it comes to writing content for a business blog , most professionals start from their point of view. While this business understands that its customers want security and low prices when ordering services online, they fail to ignite passion or spark action in readers. Blog this on Blogger. Of course, who wouldn’t?

Business Blogging 100

Business Blogging Business Digg Storytelling 100

Atomic Reach

JANUARY 3, 2019

Jeff Bullas - Influencer, Author, and Blogger. She has been cited by Forbes as “The Most Influential Woman on Social Media,” and recognized by ForbesWoman as one of “The Top 20 Women Bloggers.”. Mark Schaefer - Speaker, Business Consultant, Author. Lilach Bullock - Online Business Expert, Speaker, and Coach for LilachBullock.

Paid Content 112

Paid Content Paid Search Agency Advertising Agencies Content Marketing 112

Moz

JUNE 8, 2020

How should a business operate now? Economists are making stark predictions about the future of small businesses in the US, but at the same time, I live in a town without a courier service established enough to meet the mushrooming demand for home delivery. Where is there work to be done? Let’s think this through together today.

Planning 72

Planning Business Paid Search Agency Communities 72

Exo B2B

OCTOBER 10, 2023

Lady Trifecta Do you know anyone who would have the audacity to go up on stage at B2B Forum and say that we need to stop storytelling in marketing? Eliminate ineffective storytelling? You are in the business of converting. Mark is one of my idols in marketing and also as a blogger. It was Mark Schaefer’s conference.

Marketing AI 59

Marketing AI B2B Gartner Conference 59

Convince & Convert

APRIL 25, 2016

I am a storytelling and comedy nerd, a marketer, and a comic improviser. What streaming video does best is allow brands to drop the corporate veil, connect human-to-human, and allow users to participate in brand storytelling in ways that enrich the customer experience. Blogger hosted/partner-hosted streams. highlight to tweet).

Video Marketing 144

Video Marketing Brand Identity Branding Storytelling 144

Parse.ly

SEPTEMBER 10, 2021

” “Whether you’re a nonprofit or a product company, a service company or a publishing media company, no matter the nature of your business, things are changing.” ” “If you’re in the cookware business, or if you sell cookbooks or anything in the cooking space, BuzzFeed is your new competitor.”

Paid Search Agency 52

Paid Search Agency Webinar Metrics Advertising Agencies Ad Agencies 52

Parse.ly

SEPTEMBER 10, 2021

” “Whether you’re a nonprofit or a product company, a service company or a publishing media company, no matter the nature of your business, things are changing.” ” “If you’re in the cookware business, or if you sell cookbooks or anything in the cooking space, BuzzFeed is your new competitor.”

Paid Search Agency 52

Paid Search Agency Advertising Agencies Ad Agencies Webinar Metrics 52

ConvertKit

JULY 20, 2021

Business coach and ConvertKit creator Niels Janszen says years ago he wouldn’t have believed you if you told him he’d be writing blog posts for his business on a weekly basis. With a ConvertKit Free account you can share what you love on a consistent basis with your newsletter to connect with your followers and grow your business.

Newsletter 133

Newsletter Paper Storytelling CAN-SPAM 133

ClearVoice

MARCH 8, 2022

Rather, her emphasis and expertise focus on content creation, distribution, and usage to build online businesses. Specifically, she works with businesses and entrepreneurs on starting and growing their email lists. As a Facebook executive, she focuses on storytelling as a viable tool for communications and digital planning.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Oktopost

JUNE 14, 2021

It’s geared towards increasing brand familiarity and brand storytelling , curating brand introductions to new potential customers, as well as highlighting why your service or product is essential and unique. . If hoping to increase the backlink authority of your page, investing in niche edits or blogger outreach services can also be helpful.

Demand Generation Agencies 145

Demand Generation Agencies Demand Generation Lead Generation Paid Content 145

ClearVoice

OCTOBER 9, 2018

In medium-sized and small cities, agencies that serve the local businesses take quite a different approach. She shares tips for weaving yourself into the local fabric, opinions on the emerging remote workforce, and success stories in marketing all kinds of regional businesses. Do you work a lot with bloggers?

Buzz 49

Buzz Advertising Agencies Paid Search Agency Business 49

SmartBug Media

MARCH 8, 2022

Recognized by ForbesWoman as one of the top 20 women bloggers. Author of the Wall Street Journal best-seller on business writing, " Everybody Writes ," and the co-author of the best-selling book on content marketing, " Content Rules.". LinkedIn Trainer for individuals and businesses. Former LinkedIn Learning Instructor.

Advertising Agencies 98

Advertising Agencies Work Management Paid Search Agency Marketing Management 98

nDash

JULY 13, 2022

Dave Hiebeler : Business Niche Content Writing for Marketing. My passion is storytelling. Melissa Smith : Ghostwriter For Hire, Fiction Editor, Novelist, and Blogger. For this Wednesday Writer Roundup, meet an automotive industry expert, a sustainability and education copywriter, a wellness journalist, and a technical writer.

Copywriting 52

Copywriting Paid Search Agency Ideal Customer Profiles Deliverability 52

nDash

NOVEMBER 19, 2020

Lee is an Adjunct Professor at Widener University where they taught courses regarding Environmental Law, Business Organizations, and Federal Criminal Law. Your business has a story, doesn’t it? Storytelling is what I do best. New York State certified teacher of English and Business Education. Area of expertise: .

Marketing Budget 52

Marketing Budget Education Marketing Budget Creation Budget Programs 52

Adobe Experience Cloud Blog

NOVEMBER 21, 2017

Whether you’re a news publication, a travel blogger, or a digital advertising platform, being aware of what drives or deters readers on your site is a marketing skill essential to any successful business. Apester is another useful platform that lets you incorporate visual storytelling as well as quizzes and polls.

Marketing Websites 134

Marketing Websites Tips Content Click Rate 134

Single Grain

DECEMBER 29, 2020

Education can come in a number of different ways, but if you want to stay on top of the latest technology, growth hacks and business management strategies, the best place to look is: the leading SaaS blogs. Why Follow SaaS Bloggers? Top 16 SaaS Bloggers to Follow. Book My Free SaaS Marketing Consultation. Neil Patel. Hiten Shah.

Blogger 119

Blogger Business Blogging Sales Management Enterprise Management 119

Rev

APRIL 30, 2018

As a blogger, you know how important it is to attract as many readers as you can to your website. Some bloggers make money from affiliate ads; others use their blog as a way to attract potential customers to their business. To learn more about storytelling techniques for bloggers, review these tips.

Blogger 60

Blogger Storytelling Differentiation Opinions 60

Kabbage

NOVEMBER 9, 2016

Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. Their blog features the latest how-to articles spanning various B2B marketing topics including hands-on guides that help marketers implement best-in-class strategies for their business.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Exo B2B

MARCH 16, 2017

PhD and co-author of “ Strategie di marketing applicate a differenti mercati” Name: Heidi Cohen – Twitter account: @heidicohen – Website / blog: [link] Entrepreneur, blogger and speaker.

Advertising Agencies 72

Advertising Agencies Blogger B2B Thought Leadership Marketing & Strategy 72

Kabbage

NOVEMBER 9, 2016

Why should I read it: HubSpot has an army of writers, partners, guest bloggers, and influencers that all contribute across a wide range of topics every day. Their blog features the latest how-to articles spanning various B2B marketing topics including hands-on guides that help marketers implement best-in-class strategies for their business.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Writing on the Web

JANUARY 11, 2011

More importantly, if you’re trying to influence people to buy into your ideas and ultimately your business, there is evidence that stories work better than facts. The best way to gain attention and engage readers is through storytelling. Some bloggers and writers are natural storytellers, some aren’t.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Webbiquity

MARCH 12, 2012

PR pros now use tools like Twitter, PitchEngine , PRWeb and Vocus in place of fax machines, media packets, wire services and Bacon’s , but the fundamental skills of storytelling and relationship-building remain crucial. Many “traditional” journalists now write blogs; does that make them bloggers? by Blogging PRWeb.

PR 100

PR Blogger Tips Best Practices 100

Writing on the Web

APRIL 25, 2011

Storytelling and personalization is the biggest missing piece in content marketing as I see it. In the Content Marketing Webinar last week, I talked about communicating your back-story … the background about the why and who of your business. Storytelling is the best way to do that. Blog this on Blogger. Tweet This!

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Biznology

AUGUST 25, 2014

It is still a family-owned business. 20 bloggers called “Walmart Moms.”. Here are 10 lessons on Walmart’s social media strategy for every business. They encourage storytelling to solidify Walmart’s brand and the values its founder established more than 50 years ago. They’ve always been real moms who are bloggers.

Social Media 80

Social Media Media Marketing & Strategy Blogger 80

Hubspot

JANUARY 27, 2020

Additionally, I've found a simpler sign — if you notice data cherry-picking and storytelling frequently (and on purpose), that's a strong symptom of underlying success theater. Let's take a weekly business review meeting as an example. You shoot the messenger (If the harbingers of trouble can no longer be heard, you have a problem).

Multi-Touch Attribution 98

Multi-Touch Attribution Lead Ranking Case Studies Case Study 98

KoMarketing Associates

MAY 5, 2015

The essence of this content strategy is the belief that if we, as businesses, deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.”. Buyers are busy, but that doesn’t mean they’re not out there searching for the information that you can provide for them.

Education 120

Education Tactics B2B Marketing Practices 120

ClearVoice

JANUARY 4, 2019

The conference will cover email marketing, storytelling, and relationship building through your content. Great for: Business owners, startup founders, creative entrepreneurs, online marketers. Make friends that you can grow with and get the resources you need to make your business successful. Brainstorm, write, network and play.

Conference 106

Conference Creativity Startups Network Marketing 106

Marketing Insider Group

JANUARY 24, 2013

Forrester – Forrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. Arketi – Arketi Group – A high-tech business-to-business (B2B) public relations and digital marketing agency. Cambridege, MA – [link]. Taco connoisseur.

Twitter 100

Twitter Demand Generation Agencies Paid Search Agency B2B Marketing 100

Contently

FEBRUARY 13, 2020

In the movie business, each project presents a unique challenge. Whether you’re a publisher, marketer, or even a blogger, your “team” is going to use the Hollywood Model in the future. Meeting that challenge means assembling a team that combines proven coworkers with new talent.

Content 181

Content Blogger Trust Marketing Work Management 181

Convince & Convert

JULY 11, 2011

Blog posts range from recipes, to guest posts from our favorite peanut allergy bloggers, to ideas for “royal snacks” for the royal wedding. She befriends many of these bloggers, and several write guest posts for the SunButter blog. Participating & Storytelling. How has your business succeeded because of social media?

Social Media 139

Social Media Media Blogger Loyalty 139

Marketing Insider Group

DECEMBER 7, 2020

In 2004, a Carnegie Mellon University study looked at the impact of empathetic storytelling. The second took a more narrative, storytelling approach where they profiled the children and told the story of their suffering. What makes storytelling so effective. Styles of storytelling. It’s human nature to feel for others.

Storytelling 269

Storytelling Case Studies Paid Search Agency Ideal Customer Profiles 269

Webbiquity

SEPTEMBER 26, 2023

A Busy Event Calendar First off, the state has recently hosted several famous ones, including the 2018 Super Bowl , the 2017 American Choir Directors Conference, the 2016 Ryder Cup, and the 2019 NCAA Final Four in Minneapolis. Sadly, Get Social Events, organizer of the now-defunct Minnesota Blogger Conference , was a casualty of COVID.

Enterprise Management 61

Enterprise Management Marketing Management Advertising Agencies Paid Search Agency 61

ClearVoice

MARCH 22, 2019

As female entrepreneurism continues to be a steady growing sector of small business, women are using their innate collaborative nature to team together for shared success. When you find a female journalist, reporter or blogger whose work you admire, take the time to subscribe to their blog. Read other writers.

Tips 70

Tips Blogger Aggregators Barriers 70

Hubspot

SEPTEMBER 23, 2018

If you're a small business owner, Duct Tape Marketing is a must-read for strategic and tactical advice about leveraging online marketing and social media to grow your business. Small Business Trends. Jon Loomer is a blogger and podcaster whose website offers both articles and video tutorials on all things Facebook marketing.

Social Media 78

Social Media Social Marketing Media Marketing Management 78