Zoominfo

SEPTEMBER 16, 2020

And it makes a lot of sense — we’re more engaged when we hear stories, because a story puts your whole brain to work. Author and blogger Seth Godin describes a brand as “the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”.

Brand Identity 261

Brand Identity Branding B2B B2B Sales 261

SmartBug Media

APRIL 9, 2020

Let’s take a look at how writing styles vary from website copy to blog content to print media and how you can put each to work for your marketing strategy. Bob Stone was a marketing giant and pioneer of the 1970s and 1980s who developed a direct-marketing formula , which works incredibly well for writing website copy.

Marketing Websites 105

Marketing Websites Copywriting Urgency Marketing Buyer Personas 105

Webbiquity

FEBRUARY 14, 2010

That makes it crucial for business leaders even at smaller companies who may not in the past have considered themselves “public figures&# to manage not only their firms’ online reputations, but also their own. Write an article (or articles) for Google Knol on topics pertaining to your product or service.

Work Management 100

Work Management Jigsaw Wikipedia Digg 100

Engagio

NOVEMBER 19, 2020

No need to read through a stack of posts from a dozen bloggers. This is the customer that would most benefit from your offering or service and provide you with significant value in exchange. Rather, it’s a list of accounts that are most likely to do business with you. This is it. Is everyone at the table? Intent data.

Demand Generation 106

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 106

Zoominfo

SEPTEMBER 17, 2018

Hosted by marketing strategist, New York Times best-selling publicist and influencer Julie Solomon, Julie and guests join in the conversation to share how they engage, persuade and grow their unique influence, and how their work impacts the influencer industry. Learn the strategies top marketing experts use to grow their businesses.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

SmartBug Media

AUGUST 31, 2022

Content optimization tools can help your content creators and bloggers create strong content for your audience. Moz is an SEO and data management tool that helps businesses increase traffic, ranking, and visibility on search results. Let’s start with content optimization. Screaming Frog. Semrush Site Audit Tool. Social Media Tools.

Marketing Automation Services 98

Marketing Automation Services Inbound Marketing Paid Content Work Management 98

Zoominfo

JUNE 10, 2019

So, in today’s blog post we take a look at the characteristics that make someone a great influencer to work with and we also identify a few of our favorite B2B marketing influencers. A good influencer must always be open, honest and transparent with both their audience and the brands they work with. Passionate: .

B2B Marketing 222

B2B Marketing B2B Zoominfo Opinions 222