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The state of earned media blogger outreach

Biznology

I’ve been doing earned media blogger outreach as a profession since 2006 and a lot has changed. To be frank, there are a lot of bloggers with their hands out looking for pay to play these days that it can feel a little daunting. The secret to my success has been to be a lot more selective in the clients I’m willing to work with. unless.” Yeah, infographics!

Trying GroupHigh for Blogger Outreach Campaigns

Biznology

I am hereby making the jump from humans to robots for all my blogger research. In And what was I comparing all of these social CRMs, influencer-identification services, and blogger databases to? I was comparing them to the cost of hiring a team of people to do all of the work by hand. What My Clients Have Taught Me about Blogger Outreach (business2community.com).

7 Social Media Mistakes Bloggers Should Avoid

Writing on the Web

Because if you want to engage your business blog readers and grow your reader base, you need to use social media. Here are Paul’s 7 Social Media Mistakes Bloggers Should Avoid. More often than not, the headline does not offer the information it promises and it often has nothing to do with the business objectives. ssets (free). ocial Media. Like-baiting. Posting too much.

Blogger outreach is more PR than social media

Biznology

Back in 2006 I developed a strategy of blogger outreach that allowed my to reach out to more than just 25 top-tier bloggers by hand over time but to 2,500-5,000 bloggers. While I agree that the top-25-50 bloggers do deserve deep, long-term, and personal engagement, spending that sort of time, over time, on “everyone else” would take all the time in the universe.

Why Business Blogging Works

Hubspot

While many of the people in that class know why blogging is important for business growth, I''m supposed to teach it as if that''s not the case. Fresh off the heels of last month''s training class, I realized it''s a little ridiculous that I''ve never written a post that explains business blogging in those terms on this very blog. But I never simply wrote about why it works.

6 Engagement Marketing Lessons from Successful Video Bloggers

Modern B2B Marketing

Author: Elaine Ip If anyone has mastered the art of engaging an audience, it’s successful video bloggers (otherwise known as vloggers). Fashion and travel blogger Laureen Uy of Break My Style YouTube channel , who also co-hosts a fashion TV show in Manila, has learned how to address an audience of individuals effectively. That’s a lot of competition for vloggers. ” — Ron Gelok.

Blogger outreach is earned media PR, isn’t it?

Biznology

My definition of blogger outreach has always been about acquiring earned media coverage from bloggers and online influencers. My My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. I may well be mistaken. That’s all well and good but it is not blogger outreach. ” (Wikipedia). Right?

16 Enigmatic Business Blogging and Other Marketing Stats

Webbiquity

This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? One may have thought this question was answered years ago by Milan Kundera who famously said , “Business has only two functions – marketing and innovation.”.

You can do some amazing things with Blogger

Confluent Forms

Confluent Forms LLC specializes in creating gorgeous, engaging websites with custom content management systems (CMS, software that enables easy management of your website content without a web developer), but we’ve found that Blogger can be a great platform for web development when a custom CMS isn’t needed. As a web development firm, Blogger provides us with a different value proposition.

When Business Blogging Works Too Well…

Writing on the Web

Blogging for your business works like this: You blog about the problems you solve for your clients. You get found on the Web by the people who need your services. But then your business grows, you get busy, and what happens to the blog? I’ve seen hundreds  of blogs written by smart professionals that haven’t been posted since last November. The more work I’m getting ghost blogging for executive coaches , the more interesting my writing becomes, and the more fun I’m having. It works for my clients. Blog this on Blogger.

Tumblr Shuts Down Popular Blogger: Who's Next?

Hubspot

That’s exactly what happened to a popular blogger who goes by the name Bohemea. When Tumblr shut down her account in June, she lost five years of work -- more than 100,000 posts across two separate blogs. Worse, Bohemea claims other Tumblr bloggers have been similarly wiped out. Bohemea’s blog wasn’t aimed at a business audience. Are Brands At Risk? The Bigger Issue.

Five marketing and business lessons from Japan

grow - Practical Marketing Solutions

This fanatical view of service is pervasive in the Japanese culture. No, the world is not all Facebook-crazy. I met with some of the country’s top bloggers and marketing thought leaders and I learned that traditional media still has a very strong hold on the media culture here. Of course the Japanese have traditions for many common business practices, too. Bowing deeply.

How Small Businesses Can Use Real-Time Case Studies to Acquire New Clients

Webbiquity

As a result, his business flourishes. His work is recognized. Effective user acquisition strategy is the new Holy Grail for all small business owners and marketers. So instead of investing in expensive growth hacking strategies, you can simply share a few case studies to make your blog business look authentic and to-the-point. Case studies work differently. Ned J.

Ready for Events That Work?

B2B Marketing Unplugged

like to do them in a downtown spot close to where they are all going to go to work. What you need to focus on is some great speakers who are interesting enough for people to get up a bit early and arrive at work a bit late. Your panelists can be clients, consultants, journalists, bloggers, authors and people looking to do a little personal branding on your dime. Lunch. Dinner.

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7 ways to use bloggers in your content marketing strategy

Biznology

If you have ever created a content marketing strategy, then you’ve probably heard the term “influencers,” and possibly even worked with some. Many of these influencers are bloggers, or at least started out that way, and they can give your content marketing strategy a much-needed boost. Today’s bloggers have easier ways to promote you, though, and they are usually more effective.

Three Blogging Tips for Professional Services Marketers

Hinge Marketing

By offering your insights, you build your brand and invite in leads when they’re ready to talk further about your services. Or if you are blogging and not seeing results, read on and learn how to make the most of your professional services blog. 1. Following a regular schedule will provide your professional services firm with an internal rhythm. Not blogging yet ?

Four online business rules that don’t exist any more

grow - Practical Marketing Solutions

By Mars Dorian, {grow} Contributing Columnist. A few days ago, I was working my face off in my creative cave, realized my social battery was drained, and decided to join a bar meet-up in my hometown of Berlin. I had a chance to talk to online entrepreneurs from all over the world and listened to their unique business stories. The funny thing? No college degree, no training. Wrong.

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8 Reasons Even YOU Can Be a Kick-Butt Business Blogger

Hubspot

Without a doubt, the most common refrain I hear from businesses trying to adopt an inbound approach to their marketing is that they just can't blog. "I don't know how. Well the truth is, I know any one of you -- yes, even you -- can be an amazing business blogger. Remember, you're a subject matter expert -- that's the biggest value you bring to the role of business blogger.

The Great Social Customer Service Race [INFOGRAPHIC]

Tomorrow People

The Great Social Customer Service Race" was created to evaluate how efficiently the nation''s top brands provide consumer support on Twitter. To conduct the race, four Software Advice employees used their personal Twitter accounts to send customer service tweets to 14 leading consumer brands in seven industries. About Our Guest Blogger, Ashley Verrill. Positive ("thank you!").

3 Business tips to make the second half of your 2016 count

grow - Practical Marketing Solutions

It’s the middle of the year and I’ve done a little check-up review of my web business situation. My mother asked a friend who knew an acquaintance who knew a person working at the German Representation of the UN. have to ‘teach online marketing’ for a couple of hours a day and can spend most of the day working on my dream projects while enjoying the sexy nature and sun.

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What are the best social media platforms for your business?

grow - Practical Marketing Solutions

One of the most common business dilemmas is figuring our where to start with social media marketing. Today I would like to introduce a few high level ideas to help you decide where to put your time for the best results for your business. As with anything in life, there is often a trade-off between effort and business benefits and social media is no different. It does not.

Creativity with Blogger; using it to make quality websites beyond the Blog

Confluent Forms

Pinch Gallery website For some time now, we've been documenting how people can take advantage of Google's Blogger service to make blogs that really showcase their incredible content by using the flexibility provided by this free hosted service. Pinch Gallery 's website redesign project gave us the opportunity to take Blogger even further. Why did we do it?

23 Outstanding Social PR Guides

Webbiquity

Foremost among these developments is the shift from communicating primarily to a closely-guarded list of traditional “media’ contacts (editors and paid journalists) to working with an amorphous and expanding pool of influencers in specific industries and specialties: vendors, buyers, brand advocates, bloggers, freelance writer, peers, and others. Image credit: PRNews.

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Blog Wars: WordPress, Blogger, Tumblr – Which Platform Rules?

Vertical Response

blog may be your most prized content marketing asset (aside from email marketing, of course), and in some cases, blogs can blow up into businesses of their own accord. In a smackdown of sorts, I’ve laid out the pros and cons of 3 major blog contenders: WordPress , Blogger and Tumblr. The tool is compatible with Blogger, Blogroll, TypePad, Posterous, LiveJournal and more.

22 Exceptional Business Blogging Guides, Tips & Tactics

Webbiquity

A well-written and consistently updates business blog is a vital core element of a successful content marketing program. What are the key elements of a successful business blog? Find the answers to those questions and more here in almost two dozen of the best guides to business blogging strategy and tactics of the past year. Two Guides to Business Blogging Benefits.

Earned media influencer marketing demands your awesome

Biznology

If you have widgets to hand out to bloggers, YouTubers , Instagrammers, and top Vine, SnapChat , and Periscope rockstars , but you’d better be ready for some serious noes. rate card is generally the way a smart blogger or online influencer says no. Long gone are the days when you can be lazy when it comes to blogger outreach and influencer marketing. That’s cool.

5 Signs Your Company Needs a Blog Writing Service

Writtent

A business blog is important for your company’s online visibility, maybe writing just isn’t your cup of tea. Here are five signs you need a blog writing service. business blog is crucial to the online visibility of your company. Whatever your reason for raising ire, you might want to consider a blog writing service to turn your blog around. So what are these key signs?

Twitter Opens Advertising to All: Here's How it Works

Hubspot

On April 30th, Twitter announced that advertising would finally be available to all users through the launch of its new, self-service ad platform. Previously, advertisers had to be invited to use Twitter ads -- and spend a minimum amount of money per quarter -- through the full-service platform. How Twitter''s Self-Service Ads Work. Now''s your chance! HubSpot).

5 Great ideas to unleash business benefits from Twitter Lists

grow - Practical Marketing Solutions

Choose a name that is enticing and accurate such as “my favorite bloggers” or “metals industry experts.”. 2. Create Lists helpful to your target audience – Think of Lists as a marketing tool.  If you are in the metals business, would your customers appreciate a Twitter List of international resources? Why not build a community that also aligns with your business needs?

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We Increased The Frequency of Blog Posting and Check Out What Happened To Our Inbound Leads!

Haley Marketing

Over the last several years, we have continually posted new blog content--and it's worked extremely well.  The goal was to help identify whether posting a higher frequency of blogs would improve our already impressive traffic numbers, and drive more business.  But when we look at search traffic this year compared to last year, we did see at 18.25% increase in organic traffic--blogging consistently over time works! This is all great, but did you get more business? Let's take a closer look: Traffic to "Products/Services" sections increased--some dramatically!

Your business should be blogging (actively!)

Confluent Forms

changes to the way Facebook Pages work (pay to reach your fans), new search features (authorship), and much more. And that doesn't mean ditching any other social media activities and services you might be using (Facebook, Instagram, Twitter, Pinterest, etc.), but it means having content creation originating from a source, that source being under your own domain (for more on this read our post Focus on your Blog, Don't promote the social media services ). A lot has changed in the last few years and especially in the last few months where online marketing is concerned.

The Road to the Top: Personal Branding Examples in Professional Services

Hinge Marketing

The research behind The Visible Expert drew on a study of more than a thousand professional services purchasers – as well as the experiences of some of the best-known experts in the professional services world. Baer is an active blogger and social media presence; he delivers webinars and co-hosts the podcast Social Pros. How to Build Your Brand through Community Service.

Facebook Ads: Do They Work?

PWB Marketing Blog

There are many ways to market your business website. Broadcasting you business name, products, services or brand has never been easier. As a blogger, that allows me to give more to my fans through relevant, well thought-out content. Let us help you define a roadmap to help you reach YOUR business marketing goals! ” At first I too was stumped. Was it a fluke?

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How Professional Services Firm Can Excel at Content Marketing without Jeopardizing Billable Time

Marketri

” is what our professional services clients think when I ask them to add content marketing to their already busy schedules in which billable client work is the first priority. can’t say I blame professional services firms for ruling out content marketing because it “takes too long.” They seem to think I am as crazy as these memes are. Round it up.

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Do you appreciate your blogger network?

Biznology

Last week, I talked about using the long tail of blogger outreach –the idea that you can’t pin your hopes for most public relations efforts on only the A-list bloggers. For blogger outreach to work, over and over, you need to be endlessly generous and endlessly appreciative. You need to make sure you’ve set up the pitch and the campaign.

Personal business lessons from 2015 and what you can learn from them

grow - Practical Marketing Solutions

Today, I want to share the most important personal business lessons from my online career in 2015. 2015 has shown me this doesn’t work. About 3-4 years ago, I myself was a ‘mere’ blogger, before I shifted to online illustration and then upgraded to self-publishing, although I do both now. 2015 has shown me this doesn't work. That made me think.

Is Your Business Blog “Just Okay?” Here’s How to Change It

Writing on the Web

Heres How to Change It" src="[link] width="300" height="300" title="Is Your Business Blog Just Okay? Heres How to Change It" /> Let’s be honest – in the realm of successful business blogs yours is probably mediocre. Here’s what I mean by “ successful business blog.” How would you know if your business blog is successful? They said “NO!”

6 Ways to Guarantee Your PR Pitch to B2B Bloggers Will Be Deleted

Social Media B2B

It is also the quickest way to get a blogger to click delete. This says to bloggers that someone thinks blogger outreach is important, but I don’t. I’ll just email out the press release and check off the “blogger outreach&# box on my status report. 2. Many bloggers have a passion for their topic, and no matter how broad that topic is, they rarely stray too far from home. Before pitching a blogger, make sure you have looked at the blog and read the last 5-10 posts to get an idea of what they cover and what kinds of posts they publish.

14 Experts Predict 2013 Social Media Trends for Small Business

Blue Focus Marketing

When I started this post, I wanted to share 13 Social Media Predictions for Small Business in 2013. The experts I consulted see only a bright future ahead for small businesses. 1. – “In 2013, small businesses will need to strengthen their ties to their customers as the world keeps getting smaller. Small Business Social Business Social Media TrendsMeghan M.

Why you shouldn’t bring your social media (completely) in-house

Biznology

Plus, Zappos is a died-in-the-wool customer-service-centric company with an aggressive visionary founder. And this is becoming more and more the reality of modern business — and it started in the 90s. The moment work (or personal life) picks up and gets busy, will the social media responsibilities suffer?  Photo credit: edrabbit. ” Happens every time.