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Influencer marketing is fully integrating with social media marketing strategy

Biznology

I just submitted a proposal on behalf of Gerris Corp and a partner agency in response to a request for proposal ( RFP ) that actually gets it—and may well be the new normal. The RFP was for a year’s social media strategy consulting. 50’s a fail. Before Gerr.is there was Abraham Harrison , my first digital PR agency.

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Is Minneapolis Becoming Event-apolis? The (Still) Booming Minnesota Event Ecosystem

Webbiquity

A Busy Event Calendar First off, the state has recently hosted several famous ones, including the 2018 Super Bowl , the 2017 American Choir Directors Conference, the 2016 Ryder Cup, and the 2019 NCAA Final Four in Minneapolis. Obviously, the pandemic had a huge impact on the live events industry.

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Content Marketing Hierarchy: Be Niche With Vertical Content

ClearVoice

This year the number of bloggers is expected to reach 31.7 Vertical content is a piece of content that appeals to a business niche. Both core content and vertical content are closely aligned with business goals. One of our clients at Superneat Marketing is RFPIO, an RFP response software provider.

Verticals 101
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Interview with Ardath Albee, CEO of Marketing Interactions

ANNUITAS

Ardath is CEO of her firm, Marketing Interactions , Inc and has over 25 years of business management and marketing experience. In addition to being a frequent blogger and instructor, Ardath is also the author of eMarketing Strategies for the Complex Sale. AG: You speak a lot about story telling in your writing and presentations.

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Creative Briefs: Who Needs ‘Em?

B2B Marketing Savvy

UPDATE 7/15: here’s another take on the same subject from a fellow blogger. But don’t confuse the CB with a Scope of Work (SOW) or Request for Proposal (RFP). Written document that outlines crisply the business and creative requirements. The traditional view is that “Creative Brief” = Contract. The best ones inspire!

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Top 25 Posts and 6 Hot Topics - Best of B2B Marketing Zone in January

B2B Marketing Zone Posts

I humbly submit a few practical ideas to help you become a time-efficient blogger. 9 tips for running a more considerate procurement (RFP) process - Confluent Forms , January 14, 2010 We’ve been on both sides of the procurement process and have seen more than our fair share of RFPs. In other words, everybody.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Do you see social media participation as one of the hurdles businesses now need to successfully clear? For example, the markers for a jump to cloud computing for a declining retail company are quite different than the markers for a growing startup to embrace a business intelligence application. Absolutely. differs from its predecessor.