Digital B2B Marketing

APRIL 11, 2013

Here is the real problem: organizations are not on board with content marketing as a core B2B marketing initiative. Your organization was on board when it was cheap, when you could drive results with thoughtless blog posts slammed out in 10 minutes or created by an offshore SEO company. How did we get here?

B2B Marketing 100

B2B Marketing Content Marketing B2B Paid Search Agency 100

Digital B2B Marketing

FEBRUARY 9, 2012

Marketing can facilitate, organize and amplify. But unless your business is marketing, thought leadership needs to come from your business. Thought Leadership Isn’t a Real Priority Your potential thought leaders are valuable people in your organization, and everyone wants more of their time.

Thought Leadership 100

Thought Leadership Wikipedia Paid Search Agency Blogger 100

Digital B2B Marketing

JULY 26, 2011

Stacey Herbert started a Niche Amnesty challenge on DIYBlogger last week and asked bloggers to share a more personal side for a change. Organic is good, whole foods, raw foods and live foods (such as yogurt and kombucha) are even better. Although my focus on numbers has evolved, in business, information still fuels me.

Paid Search Agency 100

Paid Search Agency Planning Advertising Agencies Ad Exchange 100

Digital B2B Marketing

APRIL 6, 2011

They will not sell the value of social media in the organization and get the budget and resources necessary to be successful. For Professional Services folks (independent consultants, boutique shops) who can drive new business through power networking <– Perfect place for SM. They will not implement effective programs.

Social Marketing 100

Social Marketing B2B Marketing Enterprise Management B2B 100