How to ABM Like a Boss (Part 6): Measure with ABM Metrics
Engagio
JANUARY 12, 2021
ABM occurs at every stage of the funnel , unlike lead-based metrics, which are overly focused on net-new business creation. This can be especially valuable to have during a Quarterly Business Review to show precisely how Marketing has touched the account. No need to read through a stack of posts from a dozen bloggers.
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